Natch Company Profile

Background

Founded in 2018 and headquartered in Mumbai, India, Natch is a snack food startup dedicated to offering guilt-free, natural snacks. The company's mission is encapsulated in its motto, "snack simple," reflecting a commitment to using real, simple ingredients without preservatives, artificial flavors, or additives. Natch's product line includes dried fruits and gluten-free chips, catering to health-conscious consumers seeking wholesome snack options.

Key Strategic Focus

Natch's strategic focus centers on providing high-quality, natural snack products that align with the growing consumer demand for healthier eating options. By emphasizing clean ingredients and transparency, the company aims to differentiate itself in the competitive snack food market. Natch targets health-conscious individuals seeking convenient and nutritious snack alternatives.

Financials and Funding

In the fiscal year 2023-24, Natch reported a revenue of ₹1.87 crore, marking a 64% increase from ₹1.14 crore in the previous fiscal year. However, net losses widened to ₹1.49 crore in FY24, up from ₹84.57 lakh in FY23. The company's expenses increased by 69% to ₹3.36 crore in FY24.

Natch has raised a total of ₹3.98 crore through two funding rounds. The latest investment was secured in November 2023, with Artha Venture Fund and DSP Family Office as notable investors. The capital is intended to support product development, market expansion, and operational enhancements.

Leadership Team

Matthew Taff: Co-Founder and CEO. Matthew brings experience in business development and strategic planning, leading Natch's vision and growth initiatives.

Meher Taff: Co-Founder. Meher focuses on product development and operations, ensuring the company's offerings align with its mission of providing natural, healthy snacks.

Shernaz Firoze Vakil: Director. Shernaz contributes to corporate governance and strategic decision-making within the company.

Competitor Profile

Market Insights and Dynamics

The healthy snack market in India is experiencing significant growth, driven by increasing health awareness and changing consumer preferences. The demand for natural and nutritious snack options is on the rise, presenting opportunities for companies like Natch to capture market share.

Competitor Analysis

Natch faces competition from several companies in the healthy snack segment, including:

BRB: Offers a range of snack products targeting health-conscious consumers.

Munchhonn: Provides natural and organic snack options, emphasizing clean ingredients.

To Be Honest: Focuses on producing healthy snacks with a commitment to transparency and quality.

Strategic Collaborations and Partnerships

In November 2023, Natch secured ₹3 crore in seed funding led by Artha Venture Fund, with participation from DSP Family Office. This partnership aims to support Natch's growth and expansion plans in the healthy snack market.

Operational Insights

Natch's commitment to using real, simple ingredients without preservatives or artificial additives sets it apart in the snack food industry. By focusing on quality and transparency, the company aims to build trust and loyalty among health-conscious consumers. Natch's lean and forward-thinking operational approach supports its mission to provide naturally inspiring products.

Strategic Opportunities and Future Directions

Looking ahead, Natch plans to expand its product portfolio and enter new markets to meet the growing demand for healthy snacks. The company is also exploring opportunities to enhance its online presence and distribution channels to reach a broader audience. By leveraging its strengths in product quality and brand positioning, Natch aims to solidify its position as a leading provider of natural snack options.