National Apartment Association (NAA) Company Profile
Background
The National Apartment Association (NAA), established in 1939, is a leading non-profit trade association dedicated to serving the interests of multifamily housing owners, managers, developers, and suppliers. With a mission to act as a trusted resource through advocacy, education, and collaboration, NAA represents over 82,000 members managing more than 10 million apartment homes globally. The association's core values include integrity, accountability, collaboration, community responsibility, inclusivity, and innovation.
Key Strategic Focus
NAA's strategic objectives encompass:
- Advocacy: Representing members' interests in legislative and regulatory matters at federal, state, and local levels.
- Education and Training: Offering comprehensive programs through the National Apartment Association Education Institute (NAAEI) to enhance industry professionalism.
- Research and Technology: Providing industry insights and technological solutions to support members' operational efficiency.
- Networking and Collaboration: Facilitating connections among industry professionals through events and partnerships.
Financials and Funding
As a 501(c)(6) organization, NAA's financial structure is primarily supported by membership dues, program services, and other revenue streams. In 2023, the association reported:
- Revenue: $57.7 million
- Expenses: $55.4 million
- Net Assets: $14.9 million
Technological Platform and Innovation
NAA leverages several proprietary technologies and platforms to serve its members:
- NAA Click & Lease: A web-based leasing program that streamlines the preparation and printing of legal documents, ensuring state compliance and operational efficiency.
- NAA Click & Comply: A maintenance and operations management software that consolidates processes into a single platform, enhancing transparency and compliance.
Leadership Team
- Robert Pinnegar, CAE: President and Chief Executive Officer
- Amy Groff, CPM: Chief Operating Officer
- Gregory Brown: Senior Vice President, Government Affairs
Competitor Profile
Market Insights and Dynamics
The multifamily housing industry is characterized by a diverse range of organizations, including trade associations and property management firms. NAA operates within this competitive landscape, offering advocacy, education, and resources to its members.
Competitor Analysis
Key competitors include:
- National Multifamily Housing Council (NMHC): Focuses on apartment industry leadership, advocacy, and research.
- National Association of Home Builders (NAHB): Represents home builders and offers resources for multifamily housing professionals.
- National Association of Realtors (NAR): Provides services to real estate professionals, including those in the multifamily sector.
Strategic Collaborations and Partnerships
NAA collaborates with various organizations to enhance its offerings:
- National Suppliers Council (NSC): Provides suppliers with access to business opportunities and education.
- NAA Education Institute (NAAEI): Offers nationally recognized designation programs to promote industry professionalism.
Operational Insights
NAA's strategic considerations include:
- Advocacy Efforts: Addressing legislative and regulatory challenges affecting the multifamily housing industry.
- Educational Initiatives: Developing programs to meet the evolving needs of industry professionals.
- Technological Advancements: Implementing platforms like NAA Click & Lease and NAA Click & Comply to support member operations.
Strategic Opportunities and Future Directions
NAA aims to:
- Expand Membership: Grow its global presence by attracting new members and affiliates.
- Enhance Educational Programs: Develop new certifications and training to address emerging industry trends.
- Strengthen Advocacy: Intensify efforts to influence policy decisions favorable to the multifamily housing sector.
Contact Information
- Website: naahq.org
- LinkedIn: National Apartment Association
