National Athletic Trainers' Association (NATA) Company Profile

Background

The National Athletic Trainers' Association (NATA) is a professional membership organization dedicated to advancing the athletic training profession. Established in 1950, NATA has grown to encompass over 35,000 members worldwide. Its mission is to represent, engage, and foster the continued growth and development of athletic trainers as unique health care providers. Headquartered in Carrollton, Texas, NATA plays a pivotal role in promoting the health and safety of athletes and physically active individuals.

Key Strategic Focus

NATA's strategic objectives include:

• Professional Development: Offering educational resources and opportunities to enhance the skills and knowledge of athletic trainers.

• Advocacy: Promoting the recognition and regulation of athletic trainers across all states and advocating for policies that support the profession.

• Public Awareness: Educating the public on the role and importance of athletic trainers in health care.

• Research Support: Funding and disseminating research to advance the science and practice of athletic training.

NATA serves a diverse membership base, including professionals in secondary schools, colleges, universities, professional sports, clinics, hospitals, and emerging settings.

Financials and Funding

As a 501(c)(6) nonprofit organization, NATA's financial health is reflected in its recent fiscal reports:

• Fiscal Year Ending December 2023:

• Revenue: $11,597,381

• Expenses: $10,470,001

• Net Assets: $21,161,602

• Fiscal Year Ending December 2022:

• Revenue: $9,374,404

• Expenses: $9,825,149

• Net Assets: $18,655,474

The primary revenue sources include program services, contributions, and investment income. Expenses are allocated towards executive compensation, salaries, and program-related activities.

Leadership Team

NATA's leadership comprises experienced professionals dedicated to advancing the organization's mission:

• David Saddler: Executive Director

• Compensation: $234,145

• Additional Compensation: $66,377

• Tamesha Logan: Associate Executive Director

• Compensation: $158,348

• Additional Compensation: $28,705

• Amy Callender: Director of Government Affairs

• Compensation: $138,923

• Additional Compensation: $30,892

Competitor Profile

Market Insights and Dynamics

The athletic training profession is integral to sports and physical activity sectors, focusing on injury prevention, diagnosis, treatment, and rehabilitation. The demand for certified athletic trainers is influenced by the growing emphasis on athlete health and safety across various levels of sports participation.

Competitor Analysis

While NATA is a leading organization in the field, other entities contribute to the athletic training landscape:

• Board of Certification for the Athletic Trainer (BOC): Responsible for the certification of athletic trainers, ensuring they meet professional standards.

• Commission on Accreditation of Athletic Training Education (CAATE): Accredits educational programs in athletic training, ensuring quality education and preparation for future professionals.

These organizations collaborate to uphold and advance the standards of the athletic training profession.

Strategic Collaborations and Partnerships

NATA actively engages in partnerships to promote youth sports safety and participation. In December 2020, NATA was recognized by the U.S. Department of Health and Human Services as a National Youth Sports Strategy (NYSS) Champion. This designation underscores NATA's commitment to increasing youth sports participation and promoting safety protocols.

Operational Insights

NATA's operations are strategically aligned to support its members through:

• Educational Resources: Providing webinars, courses, and conventions to facilitate continuous professional development.

• Advocacy Efforts: Working towards licensure and regulation of athletic trainers in all states, enhancing the profession's recognition.

• Public Engagement: Initiatives like National Athletic Training Month to raise awareness about the profession's role in health care.

These efforts position NATA as a central figure in advancing the athletic training profession.

Strategic Opportunities and Future Directions

Looking ahead, NATA aims to:

• Expand Membership: Attract a broader range of professionals within the athletic training and related fields.

• Enhance Educational Offerings: Develop more specialized training programs to meet evolving industry needs.

• Strengthen Advocacy: Continue efforts to achieve uniform licensure and recognition of athletic trainers nationwide.

By leveraging its established strengths, NATA is well-positioned to lead and support the athletic training profession into the future.

Contact Information

• Website: www.nata.org

• Social Media:

• Facebook: www.facebook.com