National Trade Supply Company Profile

Background

National Trade Supply (NTS), established in 2002, has evolved from a single HVAC e-commerce site into a multifaceted organization specializing in air and water filtration products. Headquartered in Greenwood, Indiana, NTS operates several e-commerce platforms, including its flagship site, DiscountFilters.com, offering a wide array of filtration solutions aimed at enhancing indoor air and water quality. The company's mission is to provide affordable, high-quality filtration products that promote healthier living environments.

Key Strategic Focus

NTS focuses on delivering cost-effective, high-performance aftermarket air and water filters that meet or exceed OEM standards. By manufacturing many of its products domestically, the company ensures quality control and supports local economies. Its primary markets include residential homeowners seeking reliable filtration solutions.

Financials and Funding

As of March 2025, NTS reported an annual revenue of approximately $35 million. The company was acquired on December 28, 2020, marking a significant milestone in its financial history.

Technological Platform and Innovation

NTS leverages a robust technological infrastructure to support its e-commerce operations. The company utilizes platforms such as Rakuten for affiliate advertising, ChannelAdvisor for analytics, and MySQL for database management. This technological stack enables efficient online retail operations and enhances customer experience.

Leadership Team

Todd Anthony: Co-Founder & Chief Executive Officer

Tyler Dishman: President

Dan Moering: Co-Chief Operating Officer

Todd Kenworthy: Co-Chief Operating Officer

Amy Poteet: Controller

This leadership team has been instrumental in guiding NTS's strategic direction and operational success.

Competitor Profile

Market Insights and Dynamics

The air and water filtration market is characterized by steady growth, driven by increasing consumer awareness of indoor air quality and water purity. The demand for affordable, high-quality aftermarket filters presents significant opportunities for companies like NTS.

Competitor Analysis

Key competitors include:

Reece USA: A distributor of commercial and residential plumbing, waterworks, HVAC equipment, and related products.

CFM Company: Specializes in distributing HVAC equipment.

Gustave A. Larson Company: A distributor of HVAC and refrigeration products.

Airquality Group: Supplies air conditioning and ventilation equipment for residential and professional buildings.

These competitors offer a range of products and services in the HVAC and filtration sectors, contributing to a competitive market landscape.

Strategic Collaborations and Partnerships

NTS has established partnerships with various suppliers, including Nanjing Blue Sky Filter Co., Ltd., to source components for its filtration products. These collaborations enable NTS to maintain a diverse and reliable supply chain, ensuring product availability and quality.

Operational Insights

NTS's commitment to domestic manufacturing, particularly through its ClearChoice brand, provides a competitive advantage by ensuring product quality and supporting local economies. The company's focus on customer satisfaction is evident through its high ratings on platforms like Walmart Marketplace, where it maintains a 4.5 out of 5-star rating based on 91 reviews.

Strategic Opportunities and Future Directions

Looking ahead, NTS aims to expand its product offerings and enhance its e-commerce platforms to better serve its growing customer base. By leveraging technological advancements and maintaining a focus on quality and affordability, the company is well-positioned to capitalize on the increasing demand for air and water filtration solutions.