Natlink Company Profile

Background

Established in 2024 as a division of Open Air Group's technology sector, Natlink stands at the forefront of the hunting technology industry. By uniting renowned brands such as WeHunt, Tracker, and Burrel Trail Cameras, Natlink combines innovation with a commitment to serving hunting and outdoor enthusiasts. The company's mission is to create a connected and unified experience that makes hunting and outdoor activities meaningful, easy, and secure.

Key Strategic Focus

Natlink's strategic focus centers on integrating advanced technologies to enhance the hunting experience. By leveraging the strengths of its constituent brands, the company aims to provide comprehensive solutions that cater to various aspects of hunting and outdoor activities. This includes GPS tracking systems, digital hunting platforms, and high-quality trail cameras, all designed to offer seamless connectivity and improved user experience.

Financials and Funding

As of 2024, Natlink reported combined sales exceeding €20 million, with a user base of over 747,000 registered users. The company experienced an 18% user growth in the Nordic region and a 23% growth across all markets in 2023. These figures underscore Natlink's strong market presence and financial stability within the hunting technology sector.

Pipeline Development

Natlink is actively developing the next-generation WeHunt platform, set to launch in May 2025. This platform aims to seamlessly integrate the best features from WeHunt, Tracker, and Burrel, offering a comprehensive digital hunting solution. Additionally, the company has introduced innovative products like the Tracker Luna GPS dog tracker, designed with a lightweight and ergonomic profile to enhance the hunting experience.

Technological Platform and Innovation

Natlink's technological prowess is evident in its proprietary platforms and products:

WeHunt: A leading digital hunting platform in the Nordics, offering tools for planning, tracking, and managing hunting activities.

Tracker: Specializes in GPS dog tracking systems, with products like the Luna tracker that features a built-in antenna and extended battery life.

Burrel: Known for high-quality trail cameras, providing hunters with reliable surveillance and monitoring capabilities.

These technologies collectively enhance the safety, efficiency, and enjoyment of hunting and outdoor activities.

Leadership Team

Natlink's leadership comprises experienced professionals dedicated to advancing hunting technology:

Carl von Eckermann: Chief Executive Officer, leading the company's strategic vision and operations.

Vesa Tornberg: Chief Technology Officer, overseeing technological development and innovation.

Carl Bofeldt: Chief Marketing Officer, responsible for marketing strategies and communications.

Their combined expertise drives Natlink's mission to revolutionize the hunting experience through technology.

Leadership Changes

In March 2024, Open Air Group launched Natlink, consolidating its technology business area by merging WeHunt, Tracker, and Burrel under the new brand. This strategic move positioned Natlink as the largest hunting tech company in the Nordics, enhancing its capacity for innovation and market reach.

Competitor Profile

Market Insights and Dynamics

The hunting technology market is experiencing significant growth, driven by increasing demand for advanced tools that enhance safety, efficiency, and connectivity during hunting activities. Technological advancements, such as GPS tracking and digital platforms, are reshaping traditional hunting practices, offering hunters more control and information.

Competitor Analysis

Key competitors in the hunting technology sector include:

Garmin: Offers a range of GPS devices and wearables tailored for outdoor activities, including hunting.

SportDOG: Provides electronic training collars and GPS tracking systems for hunting dogs.

Spypoint: Specializes in trail cameras and related accessories for wildlife monitoring.

These companies focus on various aspects of hunting technology, from GPS tracking to surveillance equipment, contributing to a competitive and innovative market landscape.

Strategic Collaborations and Partnerships

Natlink has formed significant partnerships to strengthen its market position:

FACE (European Federation for Hunting and Conservation): In March 2024, Natlink partnered with FACE to deliver a connected hunting experience to the European hunting community, emphasizing innovation and conservation efforts.

ANJC (Association Nationale des Jeunes et Nouveaux Chasseurs de France): In June 2024, Natlink collaborated with ANJC to enhance hunting safety and planning in France through digitalization.

These alliances underscore Natlink's commitment to integrating technology with traditional hunting practices to promote sustainability and safety.

Operational Insights

Natlink's consolidation of WeHunt, Tracker, and Burrel under a single brand has streamlined operations, fostering innovation and enhancing customer experience. The integration of these brands allows for the development of comprehensive solutions that address various facets of hunting and outdoor activities, providing a distinct competitive advantage in the market.

Strategic Opportunities and Future Directions

Looking ahead, Natlink aims to expand its technological offerings and market reach by:

Launching the Next-Generation WeHunt Platform: Set for May 2025, this platform will integrate features from WeHunt, Tracker, and Burrel, offering a unified digital hunting solution.