Naylor Association Solutions - Comprehensive Analysis Report

Summary

Naylor Association Solutions, established in 1969, provides integrated association management services. The company aims to boost non-dues revenue and deepen member engagement for trade and professional associations, empowering them through innovative tools and services. With over 50 years of experience, Naylor supports associations in more than 80 industries.

1. Strategic Focus & Objectives

Core Objectives

• Boosting member engagement.

• Increasing non-dues revenue to support association activities beyond membership fees.

• Empowering associations to maximize their potential and impact.

• Offering customizable solutions adaptable to different association needs and goals.

Specialization Areas

• Member communications, including publications, digital content, and marketing.

• Event management for both live and online meetings.

• Online career centers to connect members with job opportunities.

• Member management software solutions.

Target Markets

• Trade associations across various industries.

• Professional associations seeking to enhance member value and revenue.

• Associations in the U.S. and Canada.

2. Financial Overview

Funding History

• Total funding raised: $72 million.

• 6 financing rounds.

• 7 investments.

• Most recent deal: Buyout/LBO with Digital Summit on May 16, 2019.

• Investors: Brookside Capital Partners and RLJ Equity Partners.

• Estimated revenue: Between $50 million and $100 million.

3. Product Pipeline

Key Products/Services

• Member Communications: Services include creating publications and digital content to keep members informed and engaged.

• Event Management: Managing both live and online meetings and events to foster networking and knowledge sharing.

• Online Career Centers: Providing platforms for members to find job opportunities and advance their careers.

• Member Management Software: Offering software solutions to streamline association operations and member data management.

4. Technology & Innovation

Technology Stack

• Google Ads: Utilized for digital advertising campaigns.

• Google Ads Conversion Tracking: Used to measure the effectiveness of online advertising.

• jQuery CDN: A content delivery network for the jQuery JavaScript library.

5. Leadership & Management

Executive Team

• Christine Shaw: CEO & President.

• Michael Mangan: Chief Financial Officer. Previously CFO at Mutualink, Inc., Cherry Creek Media, and Qantum Communications Corporation.

• Laura Taylor: Chief Operating Officer.

• Taylor Kessel-Salomonsson: Chief Growth Officer. Leads integrated growth strategy across marketing, sales, and go-to-market functions.

• Jack Fordi: Chief Revenue Officer.

• Liz Johnson: Chief Financial Officer.

• Gene Bishop: Chief Information Officer.

• Chad Lloyd: Chief Data Officer.

• Scott Conley: Vice President, Recruitment & Staffing Solutions.

• Craig Judt: Vice President, Technology & Production.

• Chris Garner: Vice President of Business Development.

• Georgiann Decenzo: Senior Vice President.

Recent Leadership Changes

• Michael Mangan was appointed CFO.

• Taylor Kessel-Salomonsson was appointed Chief Growth Officer.

6. Competitive Analysis

Major Competitors

• Advanced Solutions International (ASI): Provides association management software and related services.

• MemberClicks: Offers membership management software for small to mid-sized associations.

• team:orange: Delivers technology solutions for associations and non-profits.

• The Fowler Group: Specializes in association management and consulting services.

• YourMembership: Provides membership management software solutions.

• MultiView: Specializes in digital publishing and advertising solutions for associations.

• Tradeshow Logic: Focuses on event and trade show management services for associations

7. Market Analysis

Market Overview

• Serves over 1,600 associations.

• Operates across 80+ industries.

• Services designed to increase member engagement.

• Solutions help associations increase non-dues revenue.

• Customized client portals provide real-time feedback and advanced analytics.

8. Strategic Partnerships

• Corporate partner of ASAE (American Society of Association Executives).

• Corporate partner and sponsor of CSAE (Canadian Society of Association Executives).

9. Operational Insights

• Offers member communications services.

• Manages live and online meetings and events.

• Provides online career centers.

• Supplies member management software.

• Offers full-service association management.

• Supports partners with expertise in solving challenges faced by associations.

10. Future Outlook

Strategic Roadmap

• Continued focus on innovation to meet evolving association needs.

• Expansion of services to reach more associations.

• Strengthening partnerships within the industry.

• Leveraging data and analytics to drive insights and improve performance.