NDUR For Athletes: Comprehensive Company Profile

Background

Overview

NDUR For Athletes is a mental health and wellness platform dedicated to supporting high school and college student-athletes. Founded by former professional athletes, the company aims to address the unique challenges faced by student-athletes by providing accessible, peer-driven mental health resources. The platform offers a mobile-first experience that connects athletes to on-campus services, teletherapy, crisis intervention tools, and peer-to-peer support, fostering a community where athletes can engage in anonymous, safe, and authentic discussions.

Mission and Vision

NDUR's mission is to transform the mental health landscape for student-athletes through proactive, community-driven support. The vision is to empower student-athletes to manage daily stressors, build resilience, and prioritize well-being both on and off the field.

Primary Area of Focus

The company focuses on mental health and wellness support for student-athletes, aiming to provide comprehensive resources that address the unique pressures and challenges they encounter.

Industry Significance

NDUR plays a pivotal role in the intersection of mental health and collegiate athletics, a sector that has gained increasing attention due to the high rates of mental health issues among student-athletes. By offering tailored support, NDUR contributes to the overall well-being and success of student-athletes, thereby enhancing the quality of collegiate sports programs.

Key Strategic Focus

Core Objectives

Mental Health Support: Provide accessible and effective mental health resources tailored for student-athletes.

Community Building: Foster a supportive community where athletes can share experiences and support each other.

Education and Awareness: Raise awareness about mental health issues and promote proactive wellness strategies.

Specific Areas of Specialization

Peer-to-Peer Support: Facilitate anonymous, safe, and authentic discussions among athletes.

Integration with On-Campus Services: Connect athletes directly to campus counseling and support services.

Educational Resources: Offer a library of curated content focusing on mental health, performance, and wellness.

Key Technologies Utilized

Mobile Application: A user-friendly app that serves as a central hub for resources and community engagement.

AI-Driven Assessments: Automated real-time assessments to identify areas of need and inform educational focus.

Data Analytics: Utilize data to monitor mood trends and provide actionable insights for support.

Primary Markets or Conditions Targeted

High School and College Student-Athletes: Addressing the mental health needs of young athletes navigating academic and athletic pressures.

Mental Health Challenges in Sports: Tackling issues such as stress, anxiety, depression, and performance-related pressures.

Financials and Funding

Funding History

NDUR For Athletes is a privately held company based in Belmont, Massachusetts, with a team size of 11-50 employees. Specific details regarding total funds raised and recent funding rounds are not publicly disclosed.

Notable Investors

The company has attracted investment from individuals such as Bob Khederian, a Boston-based entrepreneur who serves as NDUR's chairman and lead investor.

Intended Utilization of Capital

While specific utilization details are not publicly disclosed, the capital is likely directed towards expanding the platform's reach, enhancing technological capabilities, and developing new features to better serve the student-athlete community.

Pipeline Development

Key Pipeline Candidates

NDUR For Athletes focuses on developing and enhancing its mobile application and associated services to provide comprehensive mental health support for student-athletes.

Stages of Development

Mobile Application: Ongoing development to improve user experience and integrate additional features.

Partnerships: Establishing collaborations with educational institutions and organizations to expand service offerings.

Target Conditions

Mental Health Issues: Addressing stress, anxiety, depression, and other mental health challenges faced by student-athletes.

Relevant Timelines for Anticipated Milestones

Specific timelines for upcoming milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

MVP Engine™: An AI-driven engine that surfaces gaps and critical areas of need with de-identified student-athlete data, providing automated real-time assessments and data-informed educational focus.

Significant Scientific Methods

Automated Assessments: Utilizing AI to conduct real-time evaluations of student-athlete well-being.

Data Analytics: Analyzing mood trends and other data points to inform support strategies.

Leadership Team

Key Executive Profiles

Michael Carter-Williams: Co-Founder and Chief Relations Officer. A Syracuse University alumnus and 2014 NBA Rookie of the Year, Carter-Williams co-founded NDUR to address the mental health needs of student-athletes.

Russ Cooke: Co-Founder and Board Member. A former CEO of Boston Coach and NFL alumnus, Cooke brings extensive leadership experience to NDUR.

Darren Orr: President. A Duke University graduate and 17-year NHL agent, Orr worked alongside his NHL Hall of Fame father, Bobby Orr.

Bob Khederian: Chairman and Lead Investor. A Boston-based entrepreneur who has invested in NDUR to support its mission.

Ben Berkowitz: Chief Brand Officer. Leads brand development and outreach efforts to amplify NDUR’s mission nationwide.

Max Berkowitz: Chief Marketing Officer. Oversees strategic storytelling and cultural engagement to enhance NDUR’s presence.

Leadership Changes

No significant leadership changes or appointments have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The market for mental health support tailored to student-athletes is growing, driven by increasing awareness of mental health issues in collegiate sports. Institutions are seeking comprehensive solutions to support their athletes' well-being.

Competitor Analysis

Sur Nutrition: An American company producing plant-based supplements and nutrition products, focusing on performance-oriented formulations for endurance athletes.

Enduraphin: A performance nutrition company offering products like whey protein and athletic fuel, recently launching new products at DICK'S Sporting Goods House of Sport.

Strategic Collaborations and Partnerships

MADD Sports: Partnered with NDUR to provide mental wellness resources and impaired driving prevention programs to student-athletes nationwide.

NHL Alumni Association: Collaborated with NDUR to support and empower student-athletes through peer-driven wellness tools, mentorship, and authentic storytelling.

Boston Public Schools: Partnered with NDUR for a second year to strengthen student-athlete mental health and wellness across four high schools.

Operational Insights

NDUR's strategic collaborations with organizations like MADD Sports and the NHL Alumni Association enhance its market position by leveraging established networks and expertise in mental health and athlete support. These partnerships enable NDUR to offer comprehensive, peer-driven support systems that address the unique challenges faced by student-athletes.

Strategic Opportunities and Future Directions

NDUR is well-positioned to expand its reach by forming additional partnerships with educational institutions and sports organizations. The company's focus on integrating technology with mental health support aligns with the growing demand for accessible and effective resources for student-athletes. Future initiatives may include expanding the platform's features, increasing user engagement, and broadening its impact across more campuses nationwide.