Company Overview
Nearly Natural, founded in 2002, is a prominent leader in the artificial flora market, with its headquarters located in Miami, Florida, USA. The company leverages over 75 years of combined design and botanical experience, focusing on the design, import, assembly, and sale of artificial plants. Nearly Natural distinguishes itself as a pioneer, being the first in the silk flower industry to employ head designers with extensive live plant experience, ensuring a natural appearance across its product lines.
Annual Revenue: $14.6 million
Employee Count: 67
Product Line: Nearly Natural offers a wide range of products including silk and artificial flowers, indoor and outdoor artificial plants, and artificial trees. Known for their realism, these products mimic the intricate details found in natural vegetation. The company's offerings also include logistics and drop-shipping services, catering to various retail channels. Nearly Natural maintains a significant online retail presence, particularly through platforms such as Amazon and The Home Depot, enhancing the company's market presence with widespread distribution strategy.
Leadership Team
- Robbie Singer: Founder, CEO, and President - Based in Hialeah, Florida, Robbie Singer founded Nearly Natural in 2002, driving the company’s strategic growth with a focus on innovative product designs that blend aesthetic appeal with functional utility.
- Greg Dowless: CEO and Founder - Further details about his background are not extensively covered.
- Nick Kong: Vice President, Sales and Business Development - Plays a crucial role in enhancing Nearly Natural's market presence through strategic sales initiatives and partnerships.
- Dominic Cimilluca: Sr. VP of Marketing & eCommerce - Joined in June 2022, bringing over 15 years of digital marketing expertise. He has a notable history of founding and leading successful marketing ventures.
- Scott Gomez: Chief Financial Officer - Has a substantial background in finance and accounting, contributing to the company’s financial strategies and policy governance.
- Chris Piercy, PMP®, CSM®: SVP Of IT - Oversees the IT strategies, enhancing digital technology solutions and maintaining efficient client interactions, supported by notable certifications in project and service management.
Market Presence and Strategy
Nearly Natural invests significantly in e-commerce strategies, capitalizing on collaborations with major retailers and fostering a comprehensive direct-to-consumer online platform. The company's commitment to product quality and customer satisfaction is reinforced through strategic marketing and innovative design efforts.
Challenges: Customer feedback, such as that from the Better Business Bureau (BBB), highlights the necessity of refining post-purchase customer service. Addressing these challenges is crucial for improving consumer relations and bolstering long-term brand loyalty.
Competitor Profiling
Main Competitors
1. Costa Farms: A large horticultural company headquartered in Miami, with extensive plant varieties, $425.7 million in revenue, and 1,081 employees.
2. NEST Decor: Operates in the home decor sector with a focus on transformational gifting and home furnishing.
3. Aldik Home: A prominent competitor in the artificial plant industry.
4. Poundland and Briscoe Group: Retailers that offer similar products at competitive price points.
Industry Recognition
Nearly Natural is consistently listed among preferred brands for artificial plants online, highlighting their market strength and brand recognition. This recognition places them among competitors such as retail giants Amazon, IKEA, The Home Depot, and Wayfair.
Strategic Positioning
Nearly Natural positions itself as a go-to source for artificial flora by understanding market demands and aesthetic preferences. Their dedication to product quality and design plays a significant role in maintaining and expanding market share, solidifying their status as a formidable competitor in the artificial plant industry.
