Nefta Company Profile

Background

Overview

Nefta is a Berlin-based company specializing in providing an end-to-end Web3 development platform tailored for the gaming industry. Founded in 2021, Nefta focuses on integrating blockchain technologies into gaming, enabling developers to create, publish, and scale blockchain-based games efficiently. The company's mission is to empower game developers and brands to incorporate blockchain technologies into their products, enhancing user engagement and monetization strategies. Nefta's vision is to rebuild publisher trust in ad-tech by delivering superior revenue performance through innovative solutions.

Industry Significance

Operating at the intersection of gaming and blockchain technology, Nefta plays a pivotal role in the rapidly growing Web3 gaming market. This sector is characterized by decentralized gaming experiences, offering features like true ownership of in-game assets and play-to-earn models. Nefta's platform addresses the industry's need for seamless integration of blockchain elements into gaming, providing tools that simplify the development and scaling of blockchain-based games.

Key Strategic Focus

Core Objectives

Nefta aims to provide a comprehensive suite of tools that assist game developers in integrating blockchain technologies into their products. The company's strategic focus includes:

Blockchain Integration: Facilitating the incorporation of gaming-specific NFTs, multi-chain wallets, tokens, and custom marketplaces through APIs and SDKs.

Revenue Optimization: Enhancing monetization strategies by offering ad-network and pre-mediation solutions that improve revenue performance.

Publisher Trust: Rebuilding and maintaining publisher trust in ad-tech by delivering transparent and effective solutions.

Areas of Specialization

Nefta specializes in:

Blockchain Game Development: Providing tools for the creation and scaling of blockchain-based games.

NFT Integration: Enabling the integration of non-fungible tokens into gaming ecosystems.

Ad-Tech Solutions: Offering ad-network and pre-mediation solutions to optimize revenue streams for game developers.

Key Technologies Utilized

The company employs:

APIs and SDKs: For seamless integration of blockchain components into gaming platforms.

Blockchain Protocols: Utilizing various blockchain technologies to support multi-chain functionalities.

Ad-Tech Platforms: Developing and deploying ad-network solutions to enhance monetization.

Primary Markets Targeted

Nefta primarily targets:

Game Developers: Looking to incorporate blockchain technologies into their games.

Gaming Studios: Seeking to scale their blockchain-based gaming projects.

Brands: Interested in leveraging blockchain for enhanced user engagement and monetization.

Financials and Funding

Funding History

Nefta has raised a total of $6 million in funding over two rounds:

Seed Round (June 2022): Led by Picus Capital.

Seed Round (February 2023): Led by Play Ventures, with participation from Picus Capital, Polygon Ventures, SevenX Ventures, and Sfermion.

Utilization of Capital

The funds raised are intended for:

Business and Market Expansion: To broaden Nefta's reach and impact in the gaming industry.

Recruitment: To attract and retain top talent to drive innovation and growth.

Product Development: To launch and enhance Nefta's Web3 advertising network and other platform features.

Pipeline Development

As of August 2025, Nefta is focusing on:

Web3 Advertising Network: Developing a platform to offer blockchain-powered advertising solutions for game developers and publishers.

NFT Marketplace Solutions: Enhancing tools for the creation and management of NFT marketplaces within gaming ecosystems.

Player Onboarding Tools: Improving wallet integration and onboarding processes for players in blockchain-based games.

Technological Platform and Innovation

Proprietary Technologies

Nefta's proprietary technologies include:

Blockchain Integration Tools: APIs and SDKs designed for seamless incorporation of blockchain elements into gaming platforms.

Ad-Tech Solutions: Platforms developed to optimize revenue through blockchain-based advertising.

Significant Scientific Methods

The company employs:

Data Analytics: To provide insights into blockchain game economies, monetization strategies, and user behavior.

Machine Learning Algorithms: For optimizing ad-mediation and revenue performance.

Leadership Team

Executive Profiles

Geeshan Willink: Co-Founder & Chief Executive Officer. Geeshan has a background in technology and entrepreneurship, leading Nefta's strategic vision and operations.

Fernando Pernica: Co-Founder & Chief Business Officer. Fernando brings expertise in business development and partnerships, driving Nefta's growth and market presence.

Kai Goldmann: Co-Founder & Chief Design Officer. Kai has a strong design and user experience background, overseeing Nefta's product design and user interface development.

Board Member

Kenrick Drijkoningen: Board Member representing Play Ventures, contributing strategic guidance and industry insights to Nefta's board.

Competitor Profile

Market Insights and Dynamics

The Web3 gaming market is experiencing rapid growth, with increasing interest from developers and players in decentralized gaming experiences. This market offers unique features like true ownership of in-game assets and play-to-earn models, presenting significant opportunities for companies like Nefta.

Competitor Analysis

Nefta's key competitors include:

Joyride: Offers a platform for building and scaling blockchain-based games.

Moralis: Provides a comprehensive Web3 development platform with tools for blockchain integration.

Ultra: Focuses on creating a blockchain-based gaming ecosystem with a marketplace and distribution platform.

Strategic Collaborations and Partnerships

Nefta has established partnerships with:

Play Ventures: Lead investor in Nefta's February 2023 funding round, providing strategic support and industry connections.

Picus Capital: Investor in Nefta's June 2022 funding round, contributing to the company's early-stage growth.

Polygon Ventures: Participated in Nefta's February 2023 funding round, aligning with Nefta's blockchain-focused initiatives.

Operational Insights

Strategic Considerations

Nefta's strategic considerations include:

Market Position: Establishing a strong presence in the Web3 gaming sector by offering comprehensive and user-friendly blockchain integration tools.