Neighbourlytics Company Profile

Background

Founded in 2017 and headquartered in North Melbourne, Victoria, Australia, Neighbourlytics is a pioneering urban analytics company that provides real-time insights into neighborhood dynamics. The company's mission is to empower city planners, property developers, and governments with data-driven tools to design and manage urban spaces that enhance community well-being. By harnessing social data feeds, Neighbourlytics offers a comprehensive understanding of local places, enabling stakeholders to make informed decisions that foster vibrant and sustainable communities.

Key Strategic Focus

Neighbourlytics specializes in delivering community knowledge and social analytics through its proprietary platform. The core objectives include:

Data-Driven Urban Planning: Providing actionable insights into community lifestyles and behaviors to inform urban development projects.

Real-Time Analytics: Utilizing live data feeds to offer up-to-date information on neighborhood activities and trends.

Comprehensive Data Integration: Aggregating data from diverse sources, including social media platforms, mapping services, and mobile location data, to present a holistic view of community dynamics.

The primary markets targeted by Neighbourlytics include property developers, municipal governments, and urban planners seeking to enhance the livability and sustainability of urban areas.

Financials and Funding

Since its inception, Neighbourlytics has demonstrated consistent growth:

Revenue: In 2024, the company reported a revenue of $1.3 million, a significant increase from $657,900 in 2023.

Funding History:

Seed Round (July 2019): Raised $1.25 million, led by Trawalla Group, with participation from Scale Investors and Artesian.

Pre-Series A (December 2022): Secured $1.3 million, led by ALIAVIA Ventures, with contributions from LaunchVic’s Alice Anderson Fund.

The capital raised has been strategically allocated to:

Product Development: Enhancing the platform's capabilities and user experience.

Team Expansion: Recruiting talent in product development, sales, and marketing to support growth initiatives.

Technological Advancements: Advancing automation processes and analytical models to capture social sustainability metrics.

Technological Platform and Innovation

Neighbourlytics' platform stands out due to its innovative approach to urban analytics:

Proprietary Data Ingestion: The platform integrates data from various sources, including:

Places Data: Information from mapping platforms about local amenities and points of interest.

Behavioral Data: Aggregated, anonymized mobile phone location data to understand movement patterns.

Values Data: Publicly posted content from social media to gauge community sentiments and preferences.

Advanced Analytics Engine: Utilizes machine learning algorithms to process and analyze large datasets, providing actionable insights into community behaviors and trends.

User-Friendly Interface: Designed for accessibility, allowing users without technical expertise to navigate and interpret complex data effectively.

Leadership Team

Neighbourlytics is led by a team of experienced professionals:

Jessica Christiansen-Franks: Co-Founder and Chief Executive Officer. With a background in urban design, Jessica has been instrumental in steering the company's vision and strategic direction.

Lucinda Hartley: Co-Founder. Lucinda brings extensive experience in urban planning and has played a pivotal role in product development and client engagement.

Gregor Pacnik: Chief Technology Officer. Gregor oversees the technological development and innovation of the platform, ensuring its scalability and robustness.

Competitor Profile

Market Insights and Dynamics:

The urban analytics industry is experiencing significant growth, driven by the increasing demand for data-driven decision-making in urban planning and development. The market is characterized by rapid technological advancements and a focus on enhancing community engagement through data insights.

Competitor Analysis:

Neighbourlytics operates in a competitive landscape with several notable players:

Digivizer: Based in Sydney, Australia, Digivizer specializes in digital marketing analytics, providing insights into online customer behaviors.

Driftrock: Headquartered in London, England, Driftrock focuses on lead generation and marketing automation, leveraging data to optimize marketing campaigns.

Khoros: An Austin, Texas-based company offering customer engagement platforms that integrate social media management and analytics.

While these companies offer analytics solutions, Neighbourlytics differentiates itself by focusing specifically on urban and community data, providing insights tailored for urban planners and developers.

Strategic Collaborations and Partnerships

Neighbourlytics has established significant partnerships to bolster its market position:

ALIAVIA Ventures: Led the Pre-Series A funding round, bringing expertise in supporting female-founded tech enterprises.

LaunchVic’s Alice Anderson Fund: Participated in the recent funding round, aligning with their mission to support women-led startups.

Trawalla Group: Led the seed funding round, providing strategic guidance and industry connections.

These collaborations have facilitated Neighbourlytics' growth and expansion into new markets.

Operational Insights

Neighbourlytics' strategic positioning is reinforced by:

Unique Data Offering: Providing real-time, location-specific insights that are not readily available from competitors.

Focus on Urban Development: Tailoring services to meet the specific needs of urban planners and developers, addressing a niche market segment.

Scalable Platform: Designed to handle large datasets and adapt to various urban contexts, ensuring applicability across different regions and projects.

Strategic Opportunities and Future Directions

Looking ahead, Neighbourlytics aims to:

Expand Global Footprint: Leverage recent funding to enter new international markets and broaden its client base.

Enhance Platform Capabilities: Invest in advanced analytics and machine learning to provide deeper insights and predictive modeling.

Strengthen Industry Partnerships: Collaborate with more stakeholders in the urban development sector to co-create solutions that address emerging challenges.

By capitalizing on its current strengths and market position, Neighbourlytics is well-equipped to drive innovation and growth in the urban analytics industry.