Nelson Exteriors Company Profile

Background

Nelson Exteriors, established in 1977, is a family-owned and operated business specializing in exterior home renovations. Originally founded in South Carolina, the company relocated to North Metro Atlanta in 1986. Under the leadership of Scott Nelson, Nelson Exteriors has expanded its service offerings to assist homeowners in maintaining, updating, and enhancing their home's exterior. The company's mission is to increase the value of customers' homes by providing top-quality products and services, operating by the Golden Rule to offer only the kind of products they would use in their own homes.

Key Strategic Focus

Nelson Exteriors focuses on delivering comprehensive exterior renovation services, including siding replacement, deck construction, window and door installation, roofing, painting, and gutter services. The company emphasizes quality craftsmanship, utilizing premium materials such as James Hardie siding and GAF roofing products. Their primary market encompasses the Greater Atlanta area, serving cities like Marietta, Alpharetta, Roswell, and Sandy Springs.

Financials and Funding

As a privately held, family-owned business, Nelson Exteriors does not publicly disclose its financial information or funding history.

Pipeline Development

Nelson Exteriors continually enhances its service offerings to meet evolving customer needs. Recent developments include achieving TrexPro Gold status, enabling the company to offer high-quality composite decking solutions. Additionally, they have expanded their expertise as a James Hardie Elite Preferred Contractor, ensuring top-tier siding installation services.

Technological Platform and Innovation

Nelson Exteriors distinguishes itself through the use of proprietary technologies and methodologies:

Proprietary Technologies: As a James Hardie Elite Preferred Contractor, Nelson Exteriors employs advanced fiber cement siding products known for durability and aesthetic appeal.

Significant Scientific Methods: The company utilizes precise installation techniques and adheres to industry best practices to ensure the longevity and performance of their products.

Leadership Team

Nelson Exteriors' leadership team comprises experienced professionals dedicated to delivering exceptional service:

Scott Nelson: President and Owner, overseeing company operations and strategic direction.

Tom Stogsdill: Sales Manager, responsible for managing the sales team and client relations.

Lisa Rainey: Office Manager, handling administrative functions and ensuring smooth office operations.

Patty Moore: Accounts Manager, managing financial accounts and transactions.

Lyndsey Trice: Job Coordinator, coordinating project schedules and logistics.

Angie Gonzalez: Lead Intake Specialist, managing initial client interactions and inquiries.

Alexis Silva: Project Manager, overseeing project execution and quality control.

Joshua McCormick: Project Manager, ensuring projects meet client expectations and company standards.

Chris Ray: Sales Consultant, providing clients with tailored solutions and product information.

Austin Swann: Sales Consultant, assisting clients in selecting appropriate services and products.

Ryan O'Connor: Sales Consultant, focusing on client needs and service recommendations.

Jeremiah Brown: Sales Consultant, guiding clients through the sales process and service options.

Jake Mifsud: Sales Consultant, offering expertise in exterior renovation solutions.

Hadassah Jones: Marketing Assistant, supporting marketing initiatives and client outreach.

Leadership Changes

There have been no recent significant changes or appointments within the company's leadership team.

Competitor Profile

Market Insights and Dynamics

The exterior home renovation market in the Greater Atlanta area is competitive, with numerous contractors offering similar services. The market is characterized by a demand for high-quality materials, skilled craftsmanship, and reliable customer service.

Competitor Analysis

Key competitors in the region include:

Siding Plus: Specializes in siding installation and repair, offering a range of materials and styles.

Exovations: Provides comprehensive exterior remodeling services, including siding, roofing, and windows.

Painting Plus: Focuses on painting services but also offers siding and roofing solutions.

These competitors emphasize quality workmanship and customer satisfaction, similar to Nelson Exteriors.

Strategic Collaborations and Partnerships

Nelson Exteriors has established significant partnerships to enhance its service offerings:

James Hardie Elite Preferred Contractor: This partnership ensures access to high-quality fiber cement siding products and adherence to best installation practices.

TrexPro Gold Installer: Enables the company to offer premium composite decking solutions with extended warranties.

GAF Certified Contractor: Allows the provision of top-tier roofing materials and warranties.

Operational Insights

Nelson Exteriors differentiates itself through meticulous attention to detail, assigning dedicated project managers to oversee each project, ensuring daily check-ins and clear communication. This approach minimizes surprises and enhances customer satisfaction. The company's commitment to using premium materials and maintaining high standards positions it favorably against competitors.

Strategic Opportunities and Future Directions

Nelson Exteriors aims to continue expanding its service offerings and geographic reach within the Greater Atlanta area. By leveraging existing partnerships and maintaining a focus on quality and customer satisfaction, the company is well-positioned to capitalize on growth opportunities in the exterior renovation market.