Company Research Report: Mobly
Company Overview
- Name: Mobly
- Mission of the Company: No information is available.
- Founded: Mobly was founded by Victor Noda.
- Key People:
- Victor Noda, Co-founder and CEO
- Marcelo Marques, Co-founder and CFO
- Headquarters: No information is available.
- Number of Employees: Nearly 3,000 employees following its integration with Tok&Stok.
- Revenue: The company is projected to have a revenue of R$ 1.6 billion with positive EBITDA following the merger.
- Known For: Mobly is known as a leading company in the retail furniture and decoration sector in Brazil.
Products
- Product Offerings: The specific products offered by Mobly are not detailed in the data provided.
- High-level Description: Mobly focuses on furniture and decoration retail, incorporating design and practicality for homes and offices.
- Key Features: No specific features of products are detailed in the data provided.
Recent Developments
- Recent Developments:
- Mobly recently assumed control over Tok&Stok after finalizing a merger with SPX, making it the controlling shareholder with 61% of the shares.
- The integration with Tok&Stok involves nearly 3,000 employees across 67 stores with plans for unified management.
- A holding company over Mobly and Tok&Stok is expected to be named to reinforce the identity of a unified group.
- The merger process included regulatory approval from the Conselho Administrativo de Defesa Econômica (Cade) and the homologation of Tok&Stok's extrajudicial recovery.
- The integration plan prioritizes synergy, especially in logistics, with the consolidation of suppliers and technology systems across both brands.
- Mobly plans to improve operational efficiency through shared back-office functions and integrated logistics using MoblyLog for deliveries.
- New Products Launched: No information is available.
- New Features Added to Existing Products: No information is available.
- New Partnerships: A significant partnership through the acquisition of Tok&Stok and the collaboration with SPX.
This report captures the essential highlights and recent strategic decisions affecting Mobly, focusing on its corporate structure and market influence post-merger. Further details on specific products and ongoing initiatives were not provided in the available data.
