Nesma United Industries Company Profile

Background

Overview

Nesma United Industries (NUI), established in 2004 and headquartered in Al-Khobar, Saudi Arabia, is a subsidiary of Nesma Holding. The company specializes in providing a comprehensive range of services across various industrial and construction sectors within the Kingdom of Saudi Arabia. NUI's mission is to deliver exceptional and innovative services, contributing to the economic growth and societal development in the region. Their vision is to be a benchmark in their field with an international reputation for delivering exceptional and innovative services in Saudi Arabia and throughout the GCC.

Mission and Vision

Mission: To be a trusted and quality-focused services company that serves the future today and delivers customer satisfaction.

Vision: To be a benchmark in our field with an international reputation for delivering exceptional and innovative services in Saudi Arabia and throughout the GCC.

Core Values

Diversity: Bringing together people of different backgrounds and capabilities and branching out into diverse investments that make the company stronger and help serve clients better.

Respect: Treating everyone with integrity, showing appreciation, and being open and honest.

Impact: Generating positive contributions for the benefit of business, society, and the environment.

Excellence: Striving to perform and deliver to the highest standards in everything the company does.

Innovation: Promoting creativity and pioneering new solutions across the business internally and externally.

Key Strategic Focus

Core Objectives

NUI aims to provide high-quality services across various industrial and construction sectors in Saudi Arabia, focusing on client satisfaction, innovation, and sustainable development.

Areas of Specialization

Facility Management: Offering comprehensive solutions to ensure operational efficiency and facility readiness.

Technical Systems: Providing integrated security and automation solutions, including communications networks, audio-visual systems, and digital security installations.

Catering Services: Delivering industrial catering, residential cafeterias, housekeeping solutions, and event catering across the Kingdom.

Landscaping Solutions: Designing and implementing landscaping projects, including irrigation systems and green spaces.

Key Technologies Utilized

NUI employs advanced technologies in its operations, including integrated security systems, automation solutions, and sustainable construction practices. The company has also partnered with iBLOCKCHAIN to develop digital solutions that protect sensitive data and ensure transparency.

Primary Markets Targeted

NUI serves a diverse clientele, including government institutions, industrial facilities, healthcare establishments, and commercial enterprises across Saudi Arabia.

Financials and Funding

Funding History

As a privately held subsidiary of Nesma Holding, NUI's detailed financial metrics are not publicly disclosed. However, the company's strategic initiatives, such as the acquisition of Al-Yusr Industrial Contracting Company in July 2025, indicate a strong financial position and commitment to growth.

Recent Funding Rounds

Specific details regarding recent funding rounds are not publicly available.

Notable Investors

As a subsidiary of Nesma Holding, NUI benefits from the financial backing and resources of its parent company.

Utilization of Capital

Capital is utilized to support NUI's expansion plans, enhance service offerings, invest in technology and innovation, and pursue strategic acquisitions to strengthen its market position.

Pipeline Development

Key Projects and Contracts

NEOM Community 1 Operations & Maintenance Contract: In July 2024, NUI secured an 18-month contract for operations and maintenance of utilities at NEOM Community 1, with potential extension through July 2028, valued at over SAR 470 million.

Qiddiya Investment Co. Framework Agreement: NUI entered into a 24-month framework agreement to procure and deliver trees for a tree-holding facility, supporting the Qiddiya project.

Al-Yusr Industrial Contracting Company Acquisition: In July 2025, NUI's parent company, Nesma & Partners, acquired Al-Yusr Industrial Contracting Company, enhancing capabilities in energy, infrastructure, and industrial sectors.

Technological Platform and Innovation

Proprietary Technologies

NUI has developed proprietary solutions in facility management, technical systems, and catering services, focusing on efficiency, quality, and client satisfaction.

Significant Scientific Methods

The company employs advanced methodologies in project management, quality control, and service delivery, ensuring high standards across all operations.

AI-Driven Capabilities

Through its partnership with iBLOCKCHAIN, NUI is integrating AI and blockchain technologies to enhance data security, transparency, and supply chain efficiency.

Leadership Team

Executive Profiles

Naif A AlAbeedi: Appointed as CEO in February 2025, Mr. AlAbeedi holds a bachelor's degree in Accounting from King Abdulaziz University and an MSc in Business Management from the University of Hull, UK. He brings extensive leadership experience to NUI.

Johan Brand: Member of the Board, contributing strategic insights and governance expertise to NUI.

Samer Katrib: Chief Financial Officer, overseeing financial operations and strategic financial planning.

Emad Aldaijy: Chief Operating Officer, responsible for operational excellence and service delivery across NUI's divisions.

Market Insights and Competitor Profile

The Saudi Arabian industrial and construction sectors are experiencing significant growth, driven by initiatives like Saudi Vision 2030, which aims to diversify the economy and enhance infrastructure. This growth presents opportunities and challenges for companies like NUI, which must navigate competitive pressures and evolving market demands.

NUI faces competition from both local and international firms offering similar services in facility management, technical systems, catering, and landscaping. Key competitors include companies such as Al Habtoor Group, Al-Futtaim Engineering, and local Saudi firms specializing in these sectors.

Strategic Collaborations and Partnerships

NUI has formed strategic partnerships to enhance its service offerings and market reach:

Almoayyed Contracting: In June 2024, NUI and Almoayyed Contracting established a joint venture, Nesma Almoayyed, to deliver quality projects in the region.

iBLOCKCHAIN: In August 2024, NUI partnered with iBLOCKCHAIN to develop digital solutions supporting Vision 2030 objectives, focusing on data analysis and blockchain technologies.

Operational Insights

Strategic Considerations

NUI's strategic initiatives, including acquisitions and partnerships, aim to strengthen its market position and service capabilities. The company's focus on innovation, quality, and client satisfaction differentiates it in a competitive landscape.

Competitive Advantages

Comprehensive Service Portfolio: Offering a wide range of services across multiple sectors.

Strategic Partnerships: Collaborations with industry leaders enhance service delivery and market reach.

Commitment to Innovation: Integration of advanced technologies and sustainable practices.

Strategic Opportunities and Future Directions

Strategic Roadmap

NUI plans to expand its service offerings, enhance technological capabilities, and pursue strategic acquisitions to align with Saudi Arabia's Vision 2030 objectives. The company aims to solidify its position as a leading service provider in the region.

Future Business Directions