Background
Netprofiler, established in 2003, is a rapidly growing online marketing firm headquartered in Amsterdam, Netherlands. The company is dedicated to doubling the online results of its clients by offering a comprehensive suite of services, including:
- Website Traffic Generation: Utilizing Google AdWords (SEA), search engine optimization (SEO), workshops, long-tail campaigns, link building, social media advertising, real-time bidding (RTB), display advertising, and email marketing.
- Web Analytics: Providing services such as package selection, tool implementation, reporting and dashboard development, staffing, interpretation, analysis, and training workshops.
- Usability & Conversion Optimization: Conducting expert analyses, usability research, eyetracking studies, online surveys, A/B and multivariate testing, and conversion audits.
- Interim Support: Offering temporary placement of web analysts, usability experts, and search marketers.
Netprofiler partners with leading web analytics providers, including Google Analytics, Adobe Online Marketing Suite (Omniture), Webtrends, and Comscore Digital AnalytiX (Nedstat). The company has been recognized as the best web analytics agency in the Netherlands by Emerce readers for three consecutive years and has won the search engine marketing award "De Speld," outperforming competitors such as Bol.com.
Key Strategic Focus
Netprofiler's strategic focus centers on enhancing clients' online performance through data-driven marketing strategies. The company specializes in:
- Search Engine Marketing: Implementing and optimizing Google AdWords campaigns and SEO strategies to increase website visibility and traffic.
- Data Analytics: Utilizing advanced web analytics tools to monitor, analyze, and report on website performance, enabling informed decision-making.
- User Experience Optimization: Conducting usability studies and conversion rate optimization to improve user engagement and increase conversion rates.
- Comprehensive Digital Marketing: Offering a holistic approach that includes social media advertising, email marketing, and display advertising to create cohesive and effective marketing campaigns.
Financials and Funding
As of January 2025, Netprofiler's annual revenue reached $35 million, with approximately 51 employees across Europe and Oceania. The company operates as a privately-held subsidiary of LevelUp Group. Specific details regarding funding history and investment rounds are not publicly disclosed.
Technological Platform and Innovation
Netprofiler leverages a robust technological platform to deliver its services, incorporating:
- Web Analytics Tools: Utilizing platforms such as Google Analytics, Adobe Online Marketing Suite (Omniture), Webtrends, and Comscore Digital AnalytiX (Nedstat) for comprehensive data analysis.
- Marketing Automation: Implementing tools like DoubleClick Search for efficient campaign management and optimization.
- Programming and Development: Employing technologies such as Node.js for developing and maintaining web applications.
- User Experience Tools: Utilizing platforms like Hotjar for customer experience analysis and optimization.
Leadership Team
Netprofiler's leadership team comprises experienced professionals dedicated to driving the company's success:
- French Apples: Founder of Netprofiler, providing strategic direction and vision for the company.
- L. B.: Head of Marketplaces, overseeing marketplace strategies and operations.
- A. V. D. V.: Head of Programmatic Display & Online Video, managing programmatic advertising and online video initiatives.
- M. V. A.: Head of SEO, leading search engine optimization efforts.
- M. B.: Head of SEA, responsible for search engine advertising strategies.
- F. A.: Managing Partner, contributing to overall business management and growth.
Competitor Profile
Market Insights and Dynamics
The digital marketing industry is experiencing significant growth, driven by increasing online consumer behavior and the need for businesses to establish a strong digital presence. The market is characterized by rapid technological advancements, evolving consumer preferences, and the integration of data analytics into marketing strategies.
Competitor Analysis
Netprofiler operates in a competitive landscape with several key players:
- MProvement: A digital marketing agency focusing on performance marketing and data-driven strategies.
- Searchresult: Specializes in search engine marketing, offering services in SEO and SEA.
- Ad Result: Provides comprehensive online marketing services, including SEO, SEA, and social media marketing.
These competitors offer similar services, emphasizing the importance of innovation and differentiation in the market.
Strategic Collaborations and Partnerships
Netprofiler has established partnerships with leading web analytics providers, including Google Analytics, Adobe Online Marketing Suite (Omniture), Webtrends, and Comscore Digital AnalytiX (Nedstat). These collaborations enhance the company's service offerings and provide clients with access to advanced analytics tools.
Operational Insights
Netprofiler's strategic considerations include:
- Market Positioning: Emphasizing data-driven marketing strategies to differentiate from competitors.
- Service Diversification: Offering a comprehensive suite of services to meet diverse client needs.
- Technological Integration: Continuously adopting and integrating advanced technologies to enhance service delivery.
Strategic Opportunities and Future Directions
Netprofiler aims to capitalize on the growing demand for digital marketing services by:
- Expanding Service Offerings: Developing new services to address emerging market trends and client needs.
- Geographical Expansion: Exploring opportunities to enter new markets and regions.
- Technological Innovation: Investing in new technologies and tools to enhance service delivery and client outcomes.
Contact Information
- Website:
- LinkedIn:
- Headquarters: Amsterdam, Netherlands
Note: Specific contact details such as address, phone number, and email are not provided in this profile.
