Market Research Report: Neurons Inc.

Company Overview

Name

Neurons Inc.

Mission

Enabling marketers to make better decisions faster using AI tools built on neuroscience.

Founders

• Founded by: Dr. Thomas Zoëga Ramsøy and Majken Z. Ramsøy.

Key People

• CEO: Dr. Thomas Zoëga Ramsøy

Founded

• Year: 2013

Headquarters

• Location: Greater Copenhagen, Denmark

Number of Employees

No information is available.

Revenue

No information is available.

Known For

Neurons Inc. is known for developing AI tools that help businesses enhance decision-making, improve customer experiences, and build stronger connections with customers through predictive analytics informed by neuroscience.

Products

Neurons AI

• Description: A marketing AI platform built on the latest advances in cognitive neuroscience.

• Key Features:

• Attention Heatmaps & AOIs: Visualize audience attention instantly and draw custom areas of interest.

• Cognitive Scores & Benchmarks: Predict customer responses and compare ads to industry standards.

• Compare View: Accelerate A/B testing by comparing different ad designs side-by-side.

• AI Recommendations: Analyze visual performance and provide actionable design recommendations.

Neurons API

• Description: An API tool that integrates predictive behavioral insights into existing platforms.

• Key Features:

• Content Metadata: Enhances discovery, search, and selection with predictive data.

• Design Improvements: Offers pre-launch feedback on visual assets to optimize performance.

• Ad Tech Metadata: Provides predictive datasets to improve ad optimization.

Recent Developments

New Products Launched

• Neurons AI Recommendations (2024)

• Function: Provides creative changes to improve market performance by analyzing ad visuals.

New Features Added

• Custom Reports & AI Help Center (July 5, 2024)

• Enhancements to make report generation easier and more on-brand.

• Attention KPIs Tracking (July 18, 2024)

• New features to track different kinds of attention metrics in advertisements.

New Partnerships

• 2023

• Board Addition: Former Prime Minister of Denmark, Helle Thorning-Schmidt, joins the board to further ethical AI and responsible business initiatives.

Customer Success Stories

• Alka Forsikring

• Achieved a 63% increase in email click-through rates by optimizing CTA placements.

• Tre Kronor Media

• Improved client CTRs by 43% using Neurons AI.

• CO-RO

• Boosted brand awareness by 20% through optimized ad creatives.

• Delex Digital

• Cut cost per lead by 29% and acquisition cost by 46% using Neurons AI.

Brand Recognition and Awards

• Best Global Consumer Neuroscience Company (2023)

• Børsen Gazelle Award: Recognized for consistent growth over three consecutive years.

Values and Ethics

• Neurons Inc. closely follows principles of transparency, realism, validity, predictivity, ingenuity, and reliability in its scientific methods and metrics.

Conclusion

Neurons Inc. continues to leverage neuroscience and AI to provide valuable insights and improve marketing efficiencies for businesses worldwide. With a strong foundation in scientific validity and a commitment to responsible AI, the company is well-positioned for further growth and innovation in the neuromarketing space.