New Heights Communications

Background

Founded in 2010, New Heights Communications is a woman-owned, progressive, full-service strategy and communications firm based in Washington, D.C. The firm specializes in strategic communications, political campaigns, nonprofit advocacy, media and press management, and digital communications. With a mission to create and execute communications plans for a just and equitable world, New Heights Communications has been instrumental in advocating for social justice, climate crisis initiatives, public transit, labor unions, and election protection.

Key Strategic Focus

New Heights Communications focuses on delivering tailored communication strategies that resonate with diverse audiences. Their core objectives include:

Strategic Communications: Crafting authentic narratives that align with clients' missions.

Political Campaigns: Leveraging campaign trail expertise to define and promote client identities.

Nonprofit Advocacy: Supporting organizations in building alliances and creating public awareness.

Media and Press Management: Ensuring effective media relations to amplify client messages.

Digital Communications: Utilizing digital platforms to engage and mobilize target audiences.

The firm employs a holistic approach rooted in authenticity and tailored strategies, aiming to achieve strategic wins for their clients.

Financials and Funding

As a privately held firm, specific financial details are not publicly disclosed. However, estimates suggest annual revenues between $1 million and $5 million. The firm operates with a lean team, with employee numbers reported to be between 5 and 13.

Technological Platform and Innovation

New Heights Communications integrates various technologies to enhance their service delivery:

Web Technologies: Utilizes frameworks and libraries such as Underscore.js and Font Awesome to develop and manage digital content.

Social Media Integration: Employs platforms like AddToAny for social bookmarking, facilitating content sharing across multiple channels.

Email Hosting: Leverages Microsoft Exchange Online for efficient communication and collaboration.

These technological tools enable the firm to offer comprehensive digital strategies and maintain effective client communications.

Leadership Team

The firm is led by Christy Setzer, a veteran campaign strategist and public relations expert, serving as the President. Under her leadership, the team brings diverse backgrounds in communications, campaigns, advocacy, and management, providing an integrated approach to their work.

Competitor Profile

Market Insights and Dynamics

The public relations industry is highly competitive, with numerous firms offering a range of services from strategic communications to crisis management. The market is characterized by a mix of large, established agencies and smaller, specialized firms catering to niche markets.

Competitor Analysis

Key competitors include:

Turner Strategies: A public relations firm with approximately 12 employees and estimated revenues of $1.9 million.

Blue Engine Message & Media: Employs around 21 staff members, generating approximately $5.5 million in revenue.

The Hoyt Organization: With a team of 20, this firm reports revenues of about $4.2 million.

These competitors offer similar services in strategic communications and public relations, targeting overlapping client bases.

Strategic Collaborations and Partnerships

New Heights Communications has collaborated with various esteemed clients, including:

National Skills Coalition: Providing strategic communication services to advocate for workforce development policies.

Women's Refugee Commission: Assisting in amplifying their mission to improve the lives and protect the rights of women, children, and youth displaced by conflict and crisis.

The Brown Firm: Offering public relations support to enhance the firm's visibility and client engagement.

These partnerships underscore the firm's commitment to supporting organizations that drive meaningful change.

Operational Insights

In a competitive landscape, New Heights Communications differentiates itself through:

Authentic Storytelling: Crafting narratives that genuinely reflect client missions and values.

Tailored Strategies: Developing customized communication plans that address specific client needs and objectives.

Experienced Leadership: Leveraging the extensive experience of its leadership team to navigate complex communication challenges.

These factors contribute to the firm's ability to secure and maintain a strong market position.

Strategic Opportunities and Future Directions

Looking ahead, New Heights Communications is poised to:

Expand Digital Capabilities: Enhance digital communication strategies to meet the evolving needs of clients in an increasingly online world.

Broaden Client Base: Diversify the portfolio by engaging with clients across various sectors seeking progressive communication strategies.

Strengthen Thought Leadership: Position the firm as a leader in strategic communications through publications, speaking engagements, and industry participation.

By capitalizing on these opportunities, the firm aims to continue driving impactful change through effective communication.