New Horizon Family Health Services Inc. Market Research Report

Background

Overview

New Horizon Family Health Services Inc. (NHFHS) is a non-profit organization headquartered in Greenville, South Carolina. Established in 1992 as Greenville Community Health Center, it merged with Slater-Marietta Health and Human Services in 1999, adopting its current name. NHFHS is dedicated to providing quality, affordable, and compassionate patient-centered healthcare to improve the health of the communities it serves.

Mission and Vision

Mission: To provide quality, affordable, compassionate patient-centered healthcare to improve the health of the communities served.

Vision: To make the community one of the healthiest in the nation.

Primary Area of Focus

NHFHS offers comprehensive healthcare services, including primary care, pediatric, adolescent, and adult care, dental services, behavioral health services, pharmacy services, and laboratory services. The organization operates multiple medical office locations, a dental office, and two mobile units to serve over 24,000 patients.

Industry Significance

As a Federally Qualified Health Center (FQHC), NHFHS plays a crucial role in delivering accessible and affordable healthcare to underserved populations, contributing significantly to the public health infrastructure in its community.

Key Strategic Focus

Core Objectives

Enhance access to comprehensive healthcare services for underserved communities.

Expand service offerings to address a wide range of health needs.

Maintain a patient-centered approach to care delivery.

Specific Areas of Specialization

Primary care services for all age groups.

Dental care through dedicated facilities and mobile units.

Behavioral health services to support mental well-being.

Pharmacy and laboratory services integrated within healthcare facilities.

Key Technologies Utilized

NHFHS employs electronic health records (EHR) systems to streamline patient information management and enhance care coordination. The organization also utilizes telehealth platforms to expand access to healthcare services, particularly for patients in remote areas.

Primary Markets or Conditions Targeted

NHFHS primarily serves residents of Greenville, Greer, and Travelers Rest in South Carolina, focusing on individuals without insurance or those who are underinsured, aiming to reduce reliance on emergency room services for non-emergency care.

Financials and Funding

Funding History

NHFHS operates as a non-profit organization, receiving funding through federal grants, patient services, and community contributions. In the fiscal year ending January 2024, the organization reported:

Revenue: $30.2 million

Expenses: $28.4 million

Net Assets: $10.2 million

Notable Investors

As a non-profit entity, NHFHS does not have traditional investors. Its funding sources include federal grants, patient payments, and community donations.

Intended Utilization of Capital

The capital is utilized to expand healthcare services, maintain and upgrade facilities, support operational costs, and invest in community health initiatives.

Pipeline Development

NHFHS focuses on expanding its service offerings and improving healthcare delivery rather than developing pharmaceutical or medical device pipelines. Recent initiatives include:

Opening a new 64,000-square-foot primary care medical office facility in Greenville, SC, in 2015.

Introducing a Migrant Health and Farmworker Program in 2016.

Launching a new Dental Mobile Unit in 2016.

Technological Platform and Innovation

Proprietary Technologies

NHFHS utilizes proprietary telehealth platforms to provide remote consultations and healthcare services, enhancing accessibility for patients in underserved areas.

Significant Scientific Methods

The organization employs evidence-based clinical guidelines and protocols to ensure high-quality care across its services.

Leadership Team

Key Executive Profiles

Regina M. Mitchell – President and CEO

Professional Background: Extensive experience in healthcare administration and leadership roles.

Key Contributions: Overseeing strategic direction and operational management of NHFHS.

Deanna Cotter – Vice President and Chief Medical Officer

Professional Background: Medical doctor with a focus on community health.

Key Contributions: Leading clinical services and ensuring quality care delivery.

John Cotter – Physician

Professional Background: Medical doctor specializing in primary care.

Key Contributions: Providing direct patient care and supporting clinical operations.

Competitor Profile

Market Insights and Dynamics

The healthcare market in Greenville, South Carolina, is characterized by a mix of private practices, hospital systems, and other non-profit organizations. NHFHS competes with these entities to provide accessible and affordable healthcare services to the community.

Competitor Analysis

Greenville Free Medical Clinic: Offers free medical services to low-income individuals, focusing on primary care and preventive services.

Prisma Health Greenville Memorial Hospital: A large hospital system providing comprehensive medical services, including specialized care.

Other Federally Qualified Health Centers (FQHCs): Various FQHCs in the region offer similar services, contributing to the competitive landscape.

Strategic Collaborations and Partnerships

NHFHS collaborates with local hospitals, community organizations, and government agencies to enhance service delivery and address community health needs. These partnerships strengthen its market position and innovation capacity.

Operational Insights

NHFHS differentiates itself through its comprehensive service offerings, patient-centered approach, and commitment to serving underserved populations. Its strategic location in Greenville, SC, allows it to effectively compete with other healthcare providers in the region.