New Season Company Profile
Background
New Season, operated by Colonial Management Group, LP (CMG), is a leading provider of specialized care for individuals affected by Opioid Use Disorder (OUD). Established in 1986, the organization has been successfully treating opiate dependence for over three decades. Headquartered in Orlando, Florida, New Season operates 81 private outpatient substance use treatment centers across 20 states in the United States.
The company's mission is to help individuals overcome opioid addiction by integrating treatment, counseling, and compassionate care. New Season offers a comprehensive approach to addressing addictive illnesses, ensuring patients have the necessary tools for successful recovery.
Key Strategic Focus
New Season's strategic focus centers on providing comprehensive outpatient treatment for individuals struggling with opioid addiction. The organization emphasizes a harm reduction model, aiming to reduce symptoms associated with opioid use and build individual resilience as part of a relapse prevention strategy. Treatment programs include Medication-Assisted Treatment (MAT), individual and group counseling, and comprehensive medical evaluations.
The company operates in the healthcare industry, specifically within the addiction treatment sector, targeting individuals with opioid use disorders. By offering a combination of medical and therapeutic services, New Season addresses both the physical and psychological aspects of addiction.
Financials and Funding
As a privately held organization, New Season does not publicly disclose detailed financial information. However, with over 80 treatment centers across 20 states and a workforce of approximately 1,176 employees, the company demonstrates significant market presence and operational scale.
Pipeline Development
New Season's pipeline development focuses on expanding its network of outpatient treatment centers to reach more individuals affected by opioid addiction. The organization continually evaluates and implements evidence-based treatment methodologies to enhance patient outcomes. Specific details regarding upcoming treatment programs or services are not publicly disclosed.
Technological Platform and Innovation
New Season utilizes various technological tools to enhance patient care and operational efficiency. The company employs diverse tech tools, including social media pixels, registration systems, and workforce platforms, suggesting a focus on digital engagement and operational efficiency.
Leadership Team
As of April 2025, New Season's leadership includes:
- Nancy Lebold – Chief Executive Officer
- Katie Gainer – Chief Financial Officer
- Mark Law – Chief Operations Officer
- Chris Tjersland – Chief Marketing Officer
- Paula Sirlin – Chief People Officer
These leaders are responsible for guiding the organization's strategic direction and ensuring the delivery of quality care to patients.
Market Insights and Dynamics
The addiction treatment industry, particularly for opioid use disorders, is experiencing significant demand due to the ongoing opioid epidemic in the United States. The market is characterized by a need for accessible, effective, and compassionate treatment options. Organizations like New Season play a crucial role in addressing this public health crisis.
Competitor Analysis
Key competitors in the outpatient substance use treatment sector include:
- NeuroFlow: Focuses on integrating behavioral health into primary care settings, offering digital solutions for mental health management.
- Passage Bio: A biotechnology company specializing in gene therapies for rare diseases, including neurological conditions.
- Phield House: Provides mental health services and support, focusing on community-based care.
These organizations offer various services that intersect with New Season's mission, contributing to the broader landscape of addiction and mental health care.
Strategic Collaborations and Partnerships
New Season collaborates with various healthcare providers, community organizations, and governmental agencies to enhance its service offerings and reach. Specific details regarding these partnerships are not publicly disclosed.
Operational Insights
New Season's extensive network of treatment centers across multiple states positions it as a significant player in the outpatient addiction treatment sector. The organization's commitment to evidence-based practices and patient-centered care differentiates it from competitors.
Strategic Opportunities and Future Directions
New Season continues to explore opportunities to expand its reach and enhance treatment outcomes. The organization is likely to invest in technological innovations, staff training, and community outreach programs to strengthen its position in the market.
