New South Research Company Profile

Background

Company Overview

New South Research, now known as Endeavor Business Intelligence, is a full-service market research firm based in Hoover, Alabama. Established in 1987 by Louis Wilhite, the company specializes in both qualitative and quantitative research methodologies, offering services such as surveys, brand research, ethnographic studies, focus groups, taste tests, and mock trials. These services cater to a diverse clientele, including businesses and institutions across various sectors.

Mission and Vision

The firm's mission is to provide customized research solutions that guide businesses in refining their strategies and achieving measurable results. By uncovering consumer insights, New South Research aims to empower clients to make informed decisions that positively impact their bottom line.

Industry Significance

With over 30 years of experience, New South Research has established itself as a significant player in the market research industry, particularly within the Birmingham-Hoover area. Its comprehensive approach to research has enabled numerous organizations to gain a deeper understanding of their target markets and consumer behaviors.

Key Strategic Focus

Core Objectives

New South Research focuses on delivering actionable insights that drive business growth. The company emphasizes understanding consumer perceptions, behaviors, and preferences to inform strategic decisions.

Areas of Specialization

Brand Research: Assessing brand perception and positioning to enhance brand equity.

Customer Experience Analysis: Evaluating customer satisfaction and loyalty to improve service offerings.

Communication Testing: Testing marketing messages and communications for effectiveness.

New Product Development: Identifying market needs and testing product concepts to reduce uncertainty.

Legal Support: Conducting mock trials and focus groups to inform legal strategies.

Key Technologies Utilized

The firm employs a range of research tools and technologies, including online survey platforms, data analytics software, and qualitative research techniques, to gather and analyze data effectively.

Primary Markets Targeted

New South Research serves a broad spectrum of industries, including retail, medical, consumer packaged goods, quick-service restaurants, and general business sectors. This diverse focus allows the company to address a wide array of market research needs.

Financials and Funding

Funding History

Specific details regarding New South Research's funding history, total funds raised, and recent funding rounds are not publicly disclosed. The company operates as a privately held entity, and such financial information is typically not available in the public domain.

Notable Investors

Information about individual investors or investment firms involved with New South Research is not publicly available.

Utilization of Capital

While specific details on capital utilization are not disclosed, it is common for market research firms to allocate resources toward expanding research capabilities, enhancing technological infrastructure, and broadening service offerings to meet client demands.

Pipeline Development

Key Pipeline Candidates

As a market research firm, New South Research does not develop products or clinical trials. Instead, the company focuses on providing research services that support clients in various stages of product development, marketing strategies, and business operations.

Anticipated Milestones

The firm's milestones are typically centered around project completions, client acquisitions, and the introduction of new research methodologies or services. Specific timelines for these milestones are not publicly detailed.

Technological Platform and Innovation

Proprietary Technologies

New South Research utilizes proprietary methodologies and tools tailored to client needs, though specific details are not publicly disclosed.

Significant Scientific Methods

Qualitative Research: Conducting in-depth interviews and focus groups to gather nuanced insights.

Quantitative Research: Employing statistical analysis and survey techniques to quantify data.

AI-Driven Capabilities

While the company leverages advanced data analytics, specific applications of artificial intelligence in their research processes are not publicly detailed.

Leadership Team

Key Executives

Louis Wilhite: Founder and Owner. Established New South Research in 1987, bringing extensive experience in market research and business strategy.

Jim Jager: President. Joined the company in 1990, leading the acquisition of New South Research and overseeing its growth and development.

Leadership Changes

Specific details regarding recent leadership changes or appointments are not publicly available.

Competitor Profile

Market Insights and Dynamics

The market research industry is characterized by a diverse range of firms offering various services, from qualitative and quantitative research to specialized studies. Companies compete based on expertise, technological capabilities, and the ability to deliver actionable insights.

Competitor Analysis

While specific competitors to New South Research are not publicly detailed, the company operates in a competitive landscape with other market research firms offering similar services.

Strategic Collaborations and Partnerships

Collaborations

Information regarding specific collaborations or partnerships is not publicly disclosed.

Strategic Alliances

The company may engage in strategic alliances to enhance service offerings and expand market reach, though specific details are not available.

Operational Insights

Strategic Considerations

New South Research focuses on delivering customized research solutions to meet client needs, emphasizing quality and actionable insights. The firm leverages its extensive experience to maintain a competitive edge in the market.

Strategic Opportunities and Future Directions

Growth Opportunities

The company may explore opportunities in emerging markets, expand service offerings, and adopt new technologies to enhance research capabilities.

Future Business Directions

While specific future directions are not publicly detailed, New South Research is likely to continue focusing on providing comprehensive market research services to a diverse clientele.