Company Overview
New Vision Concepts, LLC, located at 11936 Jamestown Road, Dallas, TX 75230, specializes in advanced assistive technologies aimed at individuals with vision impairments. Their flagship product, the EZReader system, integrates a touch-screen computer, a document camera, and a robust software suite, offering over 100 customizable applications to enhance accessibility.
Key Products and Services
EZReader System
- Target Audience: People of all ages with vision impairments.
- Components and Features:
- Touch-screen computer, document camera, custom software.
- Clean screen designs, high contrast colors, unlimited text size.
- Includes applications like EZBible, EZWriter, etc., for tasks such as reading, text editing, and email communication.
- Features text-to-speech and voice dictation capabilities.
- Offers both STANDARD and SIMPLE user interfaces, requiring minimal computer skills.
Leadership
Leadership Team
- Howard Walker: President, based in Orlando, Florida, with a DBA in Social Impact from Walden University.
- Gary Beene: Inventor of the EZReader system, former electronics engineer at Texas Instruments and Raytheon. Reachable at gbeene@airmail.net | 214-668-9913.
Market Position and Strategy
New Vision Concepts positions itself as a family-owned company dedicated to improving life quality for the visually impaired. With the EZReader system, the company stands unique in the accessibility technology market. Their approach includes self-funded growth and financial support from state and non-profit agencies, emphasizing customer-directed development.
Notable Achievements
- Deployment of EZReader systems across various locations.
- Conducting training sessions and providing comprehensive user support, especially in Dallas-Ft Worth.
- Supporting blind authors through the EZWriter application for document creation and communication.
Recent Developments
- Introduction of new applications such as Gin Rummy for low vision users and EZBible for seniors.
- Continuous feature updates based on user feedback to increase engagement and satisfaction.
Additional Information
Appointments for demonstrations of the EZReader system can be scheduled in Dallas, TX, and partner low vision clinics. Further details can be found on the [New Vision Concepts Website](https://newvisionconcepts.com/).
Competitor Profiling
New Vision Concepts, LLC operates within the Professional, Scientific, and Technical Services industry in Glendale, Arizona. Key competitors include AlphaGraphics, GotPrint, and MOO.
Key Competitors
AlphaGraphics
- Foundation and Expansion: Established in 1970, franchising since 1979, with over 270 centers globally.
- Revenue: Reported nearly $330 million in 2024.
- Services: Provides digital and print solutions including signage and printing, bridging traditional and digital services.
GotPrint
- Origin: Family-run since 2001, based in Toluca Lake, California, with facilities in Burbank, Hebron, and Grapevine.
- Capabilities: Equipped with advanced Heidelberg machines and offset printers, ensuring high-quality production.
- Pricing Model: Engages a competitive pricing strategy due to private ownership, maintaining pricing autonomy.
MOO
- Growth and Recognition: Reached $1 billion in revenue by 2022, employing over 450 people across five locations.
- Awards: Known for innovation, received the Queen’s Award for Innovation and Red Dot Design Award.
- Product Focus: Specializes in design-driven, high-quality print products, such as business cards and branded merchandise.
Strategic Implications
To compete effectively, New Vision Concepts, LLC must emphasize unique service models or adopt cutting-edge technologies. Exploring strategic avenues such as service enhancements or broadening product lines could provide differentiation from competitors like AlphaGraphics, GotPrint, and MOO in the Professional, Scientific, and Technical Services sector.
