Market Research Report on New York Pizza
Company Overview
Name and Mission of the Company
New York Pizza strives to provide high-quality, fresh, and delicious pizzas, embodying the principles of taste, quality, and exceptional service.
Founding and Founders
New York Pizza was founded in 1993.
Key People in the Company
No information is available on the key people in the company.
Headquarters
The company is headquartered in Amsterdam, Netherlands.
Number of Employees
No information is available on the number of employees.
Revenue of the Company
No information is available on the revenue of the company.
Company Specializations
New York Pizza is known for its diverse range of delicious pizzas, pasta, and other side dishes. It stands out due to its commitment to quality ingredients and exceptional service, established through its 'CHEFF' (Clean, Hot, Enjoy, Fast, and Friendly) principles.
Products
Overview
New York Pizza offers a wide variety of pizzas along with finger foods, desserts, pasta, and beverages. The primary focus is on pizzas, which come in various flavors and styles.
Key Products
Pizzas
1. Double Pepperoni
- High level description: Traditional pizza with extra pepperoni.
- Key Features: Extra pepperoni topping.
2. Chicken Parmesan
- High level description: Thin & crispy pizza with chicken, parmesan, and vegetables.
- Key Features: Thin crust, chicken, parmesan cheese, and vegetables.
3. East Side Shoarma
- High level description: Pizza with shawarma and garlic sauce.
- Key Features: Shawarma topping, garlic sauce.
4. Margherita
- High level description: Classic pizza with tomato sauce and mozzarella.
- Key Features: Tomato sauce, mozzarella cheese.
Specialty Offers
1. Double Tasty
- High level description: Two flavors on one pizza.
- Key Features: Customizable with two different flavors.
2. Four Tasty
- High level description: Four flavors on one pizza.
- Key Features: Customizable with four different flavors.
Customization
- Customers can create their own pizzas by choosing their favorite crust, sauce, and toppings, starting from €8.99.
Additional Products
- Funny Meal: Tailored specifically for children.
- Finger Foods, Desserts, Pasta: To complement the main pizza offerings.
- Drinks: Variety of beverages available.
Recent Developments
New Products and Features
1. Mama Mia Meatlovers
- A new pizza variety targeted at meat lovers with salami and sausage.
- Price: Starting from €7.99.
2. Courgette e Ricotta
- Vegetarian pizza with courgette and ricotta.
- Price: Starting from €8.99.
3. BBQ Bacon Deluxe
- Pizza with BBQ sauce, bacon, and hot chicken.
- Price: Starting from €8.99.
4. Chicken Parmesan
- New offering featuring chicken, parmesan, and vegetables.
- Price: Starting from €9.99.
New Features
- Introduction of Thin & Crispy crust offering a thinner, crunchier, and lower-calorie option compared to traditional crusts.
Promotional Deals
1. 2 Pizzas for €25.99
- Valid on 30cm NY style pizzas for delivery and takeaway.
2. 3 for 2 Pizza Deal
- One of the three pizzas is free for delivery and takeaway.
3. Free Garlic Bread
- Free garlic bread with any order.
Membership and Loyalty Perks
- Exclusive Membership Products: Members have access to products like Pesto Chicken Mini Bites and temporary exclusives including a Hotdog bread roll.
Partnerships and Marketing
No information is available on new partnerships.
Special Initiatives
- Introduction of gluten-free pizza options to cater to customers with gluten intolerance.
- Continuous promotion and communication of healthy, vegetarian, and vegan pizza options.
Marketing Campaigns
- Targeted campaigns around special pizza types (e.g., Mama Mia Meatlovers, Courgette e Ricotta) and special offers.
- Engagement through blogs and social media discussing various pizza-related topics, healthy eating, and fun facts.
This report captures the extensive offerings, recent developments, and strategic initiatives of New York Pizza, providing a comprehensive overview based on the available data.
