newco

Company: NewCo (NewCo Platform, Inc.)

Overview

NewCo Platform, Inc., also known as NewCo, is a privately held company based in San Francisco, CA. The company, founded in 2012 by John Battelle and Brian Monahan, operates in the book and periodical publishing industry. NewCo is renowned for its innovation in event production and media, focusing on fostering a sustainable, positive-impact business ecosystem.

Business Model and Services

NewCo specializes in organizing business events, including city-specific festivals and the NewCo Shift Forum. These events bring together founders, innovators, CEOs, and experts to discuss and navigate technological and regulatory changes impacting businesses. NewCo’s cross-platform publication, NewCo Shift, provides editorial content on these topics, featuring notable writers and thinkers.

• Key Publications & Events:

• NewCo Shift Forum: An executive leadership conference.

• NewCo Shift: A multi-platform publication.

• City-specific festivals: Events hosted by high-growth companies.

Leadership Team

The leadership team at NewCo consists of various experienced professionals who drive the company's strategic initiatives.

• John Battelle: Founder. An established media and tech entrepreneur, Battelle has co-founded several companies, including Federated Media Publishing and the Web 2.0 Summit.

• Brian Monahan: Co-Founder and Chief Evangelist. Monahan has an extensive background in media and advertising.

• Hank Zannini

• Austin Murray

• David Morris

• Mike Shean: EVP & Founder.

Key Facts

• Headquarters: San Francisco, CA, US

• Industry: Book and Periodical Publishing

• Company Size: 2-10 employees

• Founded: 2012

• Specialties: Innovation, business event production, start-up culture, media, publishing, entrepreneurship, events, leadership, conference, policy, economy, and technology.

Online Presence

The company's primary website (http://NewCo.co) serves as a portal for accessing their events and publications. NewCo maintains an active online presence on LinkedIn, where they engage with a significant following and share updates on new initiatives and leadership discussions.

Financial & Investment Data

NewCo has completed three rounds of funding. The latest round was a seed round on April 9, 2016, which raised $6.1M. Notable investors include True Ventures and four other undisclosed investors.

Professional Impact

NewCo stands out in the industry for its innovative approach to business journalism and event production, focusing on creating meaningful dialogue around sustainability and technological advancement. Its strategic leadership and impactful publications have positioned the company as a thought leader in modern business practices.

Leadership and Influence in Media

John Battelle's influence extends beyond NewCo, contributing to his reputation as a pivotal figure in digital media transformation. His role in founding and shaping NewCo, along with his participation in various media initiatives, underscores his commitment to advancing the dialogue on technology and business.

Competitor Profiling for NewCo

Overview

NewCo operates as a business service provider with various competitors across different domains. This section provides a detailed look into NewCo’s competitive landscape, noting key competitors and their core business functions.

Key Competitors

MyFormality

• Type: Legal and Financial Services

• Services: Provides a digital platform for accounting, legal advice, taxation, and entrepreneurial support, aimed at VSEs and SMEs.

• Notable Characteristics: Known for personalized and high-quality legal and financial services through its procedural platform.

• Key Facts: The company operates fully digitally, positioning itself as a one-stop-shop for entrepreneurs' legal and financial needs.

Stanley Davis Group

• Type: Secretarial and Compliance Services

• Services: Offers secretarial, administrative, and compliance services tailored for business formations.

• Geography: Operates globally from its headquarters in London, Greater London.

• Key Facts: Established in 1989, Stanley Davis Group combines tech-enabled services with extensive experience in taxation, accounting, and corporate compliance.

Firma.de

• Type: Business Services, Legal-Tech

• Services: Specializes in accounting, payroll, business plan advice, financial statements, and notary appointments. Offers company formation support in Germany.

• Notable Characteristics: Known for comprehensive and efficient formation services focused on founders and SMEs.

• Pricing: Formation services range from €389.00 to €539.00.

Audion

• Type: Digital Audio Advertising

• Services: Develops platforms for automating, customizing, and measuring digital audio advertisements, including podcast monetization services.

• Key Facts: Recognized for proprietary technology in digital audio marketing.

My Damn Channel

• Type: Entertainment and Media Platform

• Services: Provides a platform for artists to co-produce, distribute, and monetize video content. Supports production and talent development.

• Key Facts: Has a notable presence on YouTube, focusing on integrating creative content with monetization opportunities.

Technorati

• Type: Advertising Technology

• Services: Builds advertising platforms for high-level publishing firms, aiming to boost programmatic revenues.

• Notable Characteristics: Formerly a real-time search engine specializing in blog tracking; now focuses on ad-tech solutions for publishers.

Synced

• Type: Employee Health and Wellness Platform

• Services: Provides software and mobile technologies to improve employee health and wellness. Integrates rewards publisher networks globally.

• Key Facts: Leverages its platform to enhance health and engagement among corporate employees.

Competitor Metrics

Revenue Comparison

• Benjamin Moore (NewCo Coffee’s Competitor): $1.1B annual revenue.

• Liberty Supply (NewCo Coffee’s Competitor): $300.0K annual revenue.

Market Share in Video Tutorial Software

• NewCo: Competes with major players such as Camtasia (54.77% market share), Panopto (27.36% market share), and Snagit (16.23% market share).

Employee Growth and Presence

• MyFormality: Employs 9 individuals.

• Stanley Davis Group: Employs 51-200 individuals.

• Firma.de: Employs fewer than 25 employees.

Digital Presence and Online Services

• Technorati: Known for providing robust advertising technology services that have transitioned from their original blog tracking focus.

• Audion: Utilizes advanced technology for audio advertising and digital marketing, catering primarily to the podcasting sector.

Insights for NewCo

Understanding the competitive landscape can significantly enhance NewCo's strategic positioning. By analyzing the differentiators and specialized services of its key competitors, NewCo can identify unique value propositions to highlight in its offerings. Emphasizing digital transformation, efficiency in service provision, and leveraging tech-enabled solutions could provide NewCo with a competitive edge in attracting and retaining clients.