NewCold Company Profile

Background

Overview

NewCold is a global leader in advanced automated cold storage and logistics solutions, specializing in temperature-controlled supply chain services for the food industry. Established in 2012, the company has rapidly expanded its operations, becoming the world's third-largest refrigerated food logistics provider. Headquartered in Breda, Netherlands, NewCold operates 26 state-of-the-art, highly automated, and energy-efficient warehouses across three continents, offering a combined capacity of over 2 million pallet positions.

Mission and Vision

NewCold's mission is to create the world's most customer-centric, advanced, and fully integrated automation and supply chain company. The company envisions a trusted storage and supply chain industry where sustainability is a given, customer service is always the focal point, and food safety and integrity are guaranteed.

Industry Significance

As the third-largest refrigerated food logistics provider globally, NewCold plays a pivotal role in ensuring the efficient and safe distribution of temperature-sensitive food products worldwide. Its innovative approach to cold chain logistics, emphasizing automation and sustainability, sets industry standards and addresses the growing demand for reliable and energy-efficient supply chain solutions.

Key Strategic Focus

Core Objectives

Global Expansion: Continuously expanding its global footprint to meet the increasing demand for temperature-controlled logistics solutions.

Technological Innovation: Investing in cutting-edge automation and technology to enhance operational efficiency and service quality.

Sustainability: Implementing energy-efficient practices and sustainable solutions to minimize environmental impact.

Areas of Specialization

Automated Cold Storage: Designing and operating highly automated, energy-efficient cold storage facilities.

Temperature-Controlled Logistics: Providing end-to-end supply chain solutions for temperature-sensitive food products.

Supply Chain Integration: Seamlessly integrating with customers' ERP systems to offer fully integrated supply chain solutions.

Key Technologies Utilized

Automated Storage and Retrieval Systems (ASRS): Utilizing proprietary technology to automate storage and retrieval processes, enhancing efficiency and accuracy.

Energy-Efficient Cooling Systems: Implementing advanced cooling technologies to reduce energy consumption and carbon emissions.

Primary Markets Targeted

Food Industry: Serving leading food companies globally, including major brands like McCain and Unilever.

Geographical Markets: Operating across Europe, North America, and Australia, with plans for further expansion into new regions.

Financials and Funding

Funding History

NewCold has experienced significant growth since its inception, supported by strategic investments and partnerships. In 2012, the company was restructured and renamed from Partner Logistics Europe (PLE) to NewCold, with backing from Westport Capital Partners, a private real estate investment firm.

Total Funds Raised

Specific details regarding the total funds raised by NewCold are not publicly disclosed.

Recent Funding Rounds

While exact figures for recent funding rounds are not publicly available, NewCold's expansion initiatives, such as the development of new facilities in the United States and Europe, indicate ongoing investment in growth and infrastructure.

Notable Investors

Westport Capital Partners: A private real estate investment firm that has been a significant investor in NewCold since its reorganization in 2012.

Utilization of Capital

The capital raised has been utilized for:

Facility Expansion: Developing new automated cold storage facilities in strategic locations.

Technological Development: Investing in proprietary automation and energy-efficient technologies.

Operational Scaling: Enhancing operational capacity and efficiency to meet growing customer demand.

Pipeline Development

Key Pipeline Candidates

NewCold's pipeline development focuses on expanding its network of automated cold storage facilities and enhancing its technological capabilities.

Stages of Development

Facility Construction: Ongoing development of new facilities in locations such as McDonough, Georgia, and Sydney, Australia.

Technological Integration: Implementing advanced automation and energy-efficient systems in new and existing facilities.

Target Conditions

The facilities are designed to handle a wide range of temperature-sensitive food products, ensuring optimal storage and distribution conditions.

Anticipated Milestones

Operational Launches: New facilities are expected to become operational in phases, with full capacity utilization anticipated within a year of opening.

Technological Upgrades: Continuous integration of cutting-edge technologies to maintain industry leadership in automation and sustainability.

Technological Platform and Innovation

Proprietary Technologies

Automated Storage and Retrieval Systems (ASRS): Custom-designed systems that automate the storage and retrieval of goods, enhancing efficiency and accuracy.

Energy-Efficient Cooling Systems: Advanced cooling technologies that significantly reduce energy consumption and carbon emissions.

Significant Scientific Methods

Automation and Robotics: Utilizing robotics and automation to streamline operations and reduce labor costs.

Data Analytics: Employing data-driven approaches to optimize supply chain management and operational performance.

Leadership Team

Key Executives

Bram Hage: Founder and CEO. Bram founded NewCold in 2012, leading the company to become a global leader in automated cold storage and logistics.

Abhy Maharaj: Global Chief Commercial Officer & Chief Operating Officer. Abhy oversees global commercial operations and strategic initiatives, driving growth and operational excellence.

Leadership Changes

Specific details regarding recent leadership changes are not publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The global cold chain logistics market is experiencing significant growth, driven by increasing demand for temperature-sensitive food products and advancements in automation and energy efficiency. Major players in the market include Lineage Logistics, Americold Logistics, and Nichirei Logistics Group.

Competitor Analysis

Lineage Logistics: The largest cold storage company globally, offering extensive facilities and advanced cold-chain technologies.

Americold Logistics: A leading provider of temperature-controlled warehousing and distribution services, with a significant presence in North America.

Nichirei Logistics Group: A major player in Asia, specializing in cold storage and refrigerated transport services.

Strategic Collaborations and Partnerships

NewCold has established strategic partnerships with major food companies, including Conagra Brands, to develop state-of-the-art distribution centers that support their growing frozen business.

Operational Insights

NewCold differentiates itself through its focus on automation and energy efficiency, operating facilities that are 50% more energy-efficient than traditional warehouses. This commitment to sustainability and innovation positions NewCold as a competitive force in the cold chain logistics industry.

Strategic Opportunities and Future Directions

Strategic Roadmap

Global Expansion: Continuing to expand into new markets and regions to meet the growing demand for temperature-controlled logistics solutions.

Technological Leadership: Maintaining a focus on technological innovation to enhance operational efficiency and service quality.

Sustainability Initiatives: Implementing further energy-efficient practices and sustainable solutions across operations.

Future Business Directions

Facility Development: Ongoing construction of new automated cold storage facilities in strategic locations.

Service Diversification: Expanding service offerings to include additional value-added services for customers.

Opportunities for Expansion

Geographical Expansion: Entering new international markets to broaden the customer base.

Technological Advancements: Integrating emerging technologies to enhance service offerings and operational capabilities.

Positioning for Future Objectives

NewCold's commitment to innovation, sustainability, and customer-centric solutions positions it well to achieve its future objectives and maintain a leading role in the global cold chain logistics industry.