NewEdge Capital Group, LLC is a prominent wealth management firm dedicated to supporting financial advisors and their clients through technology-enabled solutions and comprehensive support services. Tracing its roots back over 30 years, the firm has evolved into a significant player in the financial services industry. As of December 31, 2024, NewEdge Capital Group services over $65 billion in client assets and supports more than 400 financial advisors across several thousand households, family offices, and institutions, encompassing over 75,000 client accounts. The firm's mission is to provide advisors with the tools and flexibility necessary to foster growth and deliver exceptional client service.
Key Strategic Focus
NewEdge Capital Group's strategic focus centers on delivering best-in-class, technology-enabled solutions that empower financial advisors to serve their clients effectively. The firm offers a range of affiliation models, including independent practice ownership and W2 structures, catering to the diverse needs of advisors. By providing access to advanced technology platforms, comprehensive asset management services, and a flexible operational framework, NewEdge Capital Group aims to be the destination of choice for client-first, growth-minded advisors.
Financials and Funding
In 2024, NewEdge Capital Group experienced significant growth, recruiting nearly $5.5 billion in expected assets in the first half of the year. This achievement contributed to the firm's total client assets serviced exceeding $55 billion by mid-2024. The firm's parent company, EdgeCo Holdings, surpassed $600 billion in assets serviced across its various platforms, reflecting the robust financial health and expansion of NewEdge Capital Group.
Pipeline Development
NewEdge Capital Group continues to expand its service offerings and geographic footprint. In 2023, the firm added 61 advisors and held its annual National Partners Conference, which drew more than 350 participants. The firm also launched NewEdge Investment Solutions, a platform designed to provide third-party financial professionals and institutions with access to innovative investment strategies previously available exclusively to NewEdge Wealth clients. This initiative underscores the firm's commitment to delivering cutting-edge solutions to a broader market.
Technological Platform and Innovation
NewEdge Capital Group distinguishes itself through its proprietary technological platforms and innovative solutions:
- NewEdge Investment Solutions: Launched in August 2023, this platform offers financial professionals and institutions access to differentiated investment strategies, including structured note strategies designed to enhance portfolio performance while managing risk.
- Comprehensive Technology Suite: The firm provides advisors with access to leading technology services, including advanced planning software, comprehensive asset tracking and performance measurement tools, risk management solutions, and unbiased research, facilitating superior and innovative client service.
Leadership Team
NewEdge Capital Group's leadership comprises seasoned professionals with extensive experience in the financial services industry:
- Rob Sechan: Managing Partner of NewEdge Capital Group and CEO of NewEdge Wealth. Rob specializes in designing and implementing best-in-class solutions for clients, leveraging his extensive experience in wealth management.
- Alex Goss: Managing Partner of NewEdge Capital Group and Co-CEO of NewEdge Advisors. Alex focuses on providing advisors with the tools and flexibility they need to succeed, drawing from his background in building successful advisory practices.
- Neil Turner: Chief Revenue Officer and Chief Strategy Officer of NewEdge Capital Group, and Co-Founder of NewEdge Advisors. Neil has a strong track record of transforming business ideas into exceptional companies, contributing significantly to the firm's growth and strategy.
- Jeffrey Kobernick: Managing Partner and Co-Founder of NewEdge Wealth. Jeff specializes in creating comprehensive asset management strategies with an emphasis on tailored fixed income portfolios, bringing over 30 years of experience in the financial services industry.
Leadership Changes
In February 2025, Jeffrey Kobernick was appointed Vice Chairman of NewEdge Capital Group, reflecting his significant contributions to the firm's growth and strategic direction.
Competitor Profile
Market Insights and Dynamics
The wealth management industry is experiencing rapid consolidation, technological advancements, and evolving client expectations. Firms that offer flexible affiliation models, advanced technology platforms, and comprehensive support services are well-positioned to attract top advisors and clients.
Competitor Analysis
Key competitors in the wealth management space include:
- LPL Financial: A leading independent broker-dealer offering a wide range of investment solutions and support services to financial advisors.
- Raymond James Financial: Provides comprehensive wealth management services with a focus on advisor support and client-centric solutions.
- Ameriprise Financial: Offers financial planning, asset management, and insurance services, emphasizing personalized client relationships.
These firms focus on providing robust platforms and resources to support advisor growth and client service, similar to NewEdge Capital Group's strategic approach.
Strategic Collaborations and Partnerships
NewEdge Capital Group has established significant collaborations to enhance its market position and service offerings:
- EdgeCo Holdings Partnership: The firm's affiliation with EdgeCo Holdings provides access to a broad range of technology-enabled financial solutions and infrastructure, supporting the firm's growth and operational capabilities.
- NewEdge Investment Solutions: This platform extends the firm's innovative investment strategies to third-party financial professionals and institutions, broadening its market reach and impact.
Operational Insights
NewEdge Capital Group's strategic considerations include:
- Advisor-Centric Approach: The firm focuses on providing advisors with the flexibility and resources needed to grow their practices and deliver exceptional client service.
- Technology Integration: By leveraging advanced technology platforms, the firm enhances operational efficiency and client engagement.
- Comprehensive Support Services: Offering a range of support services, including compliance, marketing, and practice management, the firm enables advisors to focus on client relationships and growth.
Strategic Opportunities and Future Directions
Looking ahead, NewEdge Capital Group aims to:
- Expand Advisor Network: Continue recruiting top-tier advisors to enhance the firm's market presence and service capabilities.
- Enhance Technology Offerings: Invest in and develop cutting-edge technology solutions to support advisors and clients effectively.
- Diversify Investment Solutions: Broaden the range of investment strategies and products available to advisors and clients, catering to diverse needs and objectives.
By leveraging its current strengths and strategic initiatives, NewEdge Capital Group is well-positioned to achieve its future objectives and maintain a competitive edge in the wealth management industry.
Contact Information
For more information about NewEdge Capital Group and its services, please visit their official website:
Note: Specific contact details such as email addresses and phone numbers are not provided in this profile.
