Newell Brands: Company Market Research Report

Company Overview

• Name: Newell Brands

• Mission: To delight consumers by lighting up everyday moments.

• Founded: Over a century ago by Edgar Newell.

• Key People: Chris Peterson (President & CEO), Dana Paulita Harmond (Manager, Corporate Strategy), Thierry Gendre (Safety Director, EMEA & APAC), Cheryl Brooks (Senior Coordinator, Learning & Culture), Yazmin De la Cruz (Senior Manager, Human Resources), David Sexton (Counter Cycle, Inventory Control), Fiona Johnson (Manager, Corporate Communications Design), Lea Stewart (Senior Manager, Industrial Design).

• Headquarters: No information is available.

• Number of Employees: Approximately 25,000 globally.

• Revenue: No information is available.

• Known For: A leading consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid®, and Sharpie®.

Products

Newell Brands offers a range of consumer products through its various segments and brands:

Learning & Development

• Writing Instruments: Sharpie markers, Paper Mate pens, Prismacolor art supplies, Elmer’s glue, DYMO labeling tools, Parker fine writing tools, and EXPO dry erase markers.

Baby Products

• Graco, NUK, Baby Jogger, Aprica: Products designed for parents and children, focusing on safety and comfort.

Home & Commercial

Commercial

• Rubbermaid Commercial Products, Mapa, Spontex, Quickie: Products for commercial facilities focusing on sustainability and hygiene.

Kitchen

• Brands: Rubbermaid, Sistema, FoodSaver, Ball, Calphalon, Crockpot, Mr. Coffee, Oster.

• Products: Food storage solutions, vacuum-packaging machines, cookware, slow cookers, coffeemakers, and kitchen essentials.

Home Fragrance

• Brands: Yankee Candle, Chesapeake Bay Candle, WoodWick.

• Products: Fragrances that enhance home environments.

Outdoor & Recreation

• Brands: Coleman, Marmot, Contigo, bubba.

• Products: Outdoor and recreational equipment enhancing outdoor activities.

Recent Developments

Recent Product Launches:

• Sharpie Creative Marker: Launched with proprietary water-based ink, suitable for various surfaces.

• Oster Perfect Brew Máxima: A premium espresso machine launched in Latin America.

• FoodSaver Handheld+ 2-in-1 Vacuum Sealing System: Combines countertop convenience with a detachable cordless unit.

• Contigo x Ally Love Collection: Limited-edition water bottle collection with fashion-inspired designs.

• Graco SmartSense Soothing Swing and Bassinet: Responds to infants' cries with sound and motion features.

• Crock-Pot MultiMeal Multicooker: Allows cooking multiple meals at different temperatures simultaneously.

Key Features:

• Baby Products: Emphasize safety and are equipped with features like Bluetooth technology and organic fabrics.

• Kitchen Appliances: Focus on convenience and enhancing culinary experiences, such as dual temperature-controlled technology in Crock-Pot MultiMeal.

New Partnerships:

• Contigo's partnership with Ally Love for product innovation in hydration solutions.

Strategic Developments:

• Expansion into Canada: Yankee Candle’s increased availability in Canada as part of Newell Brands’ strategy for geographic expansion.

• Safety Campaigns: Initiatives like the Powered Industrial Equipment campaign to enhance workplace safety.

• Philanthropic Efforts: Donations and community involvement through the Local Impact Grant Program and product donations.

This report highlights Newell Brands' comprehensive portfolio, strategic initiatives, and recent developments. The company’s commitment to innovation, safety, and community engagement positions it favorably in the consumer goods market.