NewJaisa Technologies Company Profile

Background

NewJaisa Technologies Limited, established in 2020, is a technology-driven direct-to-consumer (D2C) company specializing in refurbished IT electronics. The company's mission is to provide high-quality, affordable computing devices while contributing to environmental sustainability by reducing electronic waste. Operating primarily in India, NewJaisa has rapidly become a significant player in the refurbished electronics market, offering products such as laptops, desktops, and accessories to a diverse customer base.

Key Strategic Focus

NewJaisa's strategic objectives include:

• End-to-End Refurbishment Process: The company manages the entire reverse supply chain, from procuring used IT assets to refurbishing and selling them directly to end-users.

• Diverse Product Portfolio: Offering a range of products, including laptops, Chromebooks, desktops, Chromeboxes, monitors, and accessories like keyboards, mice, Wi-Fi adapters, and speakers.

• Targeted Customer Segments: Focusing on students, home users, small and medium-sized enterprises (SMEs), and professionals across India.

• Online-First Approach: Leveraging e-commerce platforms to reach a nationwide customer base efficiently.

Financials and Funding

NewJaisa has demonstrated robust financial growth since its inception:

• Revenue Growth: Total revenue increased from ₹9.61 crore in FY21 to ₹44.53 crore in FY23.

• Profitability: Net profit rose from ₹0.73 crore in FY21 to ₹6.76 crore in FY23.

• Initial Public Offering (IPO): In October 2023, the company successfully listed on the NSE Emerge platform, raising ₹39.93 crore through the issuance of 8,496,000 equity shares at ₹47 per share. The IPO proceeds were allocated for:

• Expansion of refurbishment facilities and purchase of equipment.

• Investment in technology development, branding, and marketing.

• Working capital requirements.

• Repayment of bank facilities and general corporate purposes.

Technological Platform and Innovation

NewJaisa differentiates itself through:

• Proprietary Refurbishment Processes: Developing technology-driven refurbishment methodologies to restore used IT assets to near-new conditions.

• Quality Assurance: Implementing a 72-point quality check to ensure product reliability and performance.

• Sustainability Initiatives: Contributing to environmental conservation by reducing e-waste and minimizing the ecological footprint.

Leadership Team

• Vishesh Handa: Founder and Managing Director.

• Background: Holds a B.Tech in Metallurgical Engineering & Material Science from IIT Bombay and a PGDM from IIM Calcutta.

• Experience: Over 23 years in the IT sector, with roles at Infosys, HSBC Software Development India, and Google India.

• Mukunda Raghavendra: Whole-Time Director.

• Background: Diploma in Electronics & Communications from Karnataka Technical Board.

• Experience: 29 years in post-sales activities, warranty service delivery, and refurbishing services, with experience at Symmetric Technologies, PSI Data Systems, and HCL.

• Ankita Handa: Non-Executive Director.

• Background: B.E. in Electronics and Telecommunications Engineering from the University of Mumbai and an MBA from the University of Pune.

• Experience: 17 years in operations and quality management, with roles at Amazon Development Centre (India) and HSBC Software Development India.

• Purav Dineshchandra Shah: Independent Director.

• Gaurav Jindal: Independent Director.

Leadership Changes

In 2023, the company underwent several leadership changes:

• April 5, 2023: Vishesh Handa appointed as Chairman.

• May 4, 2023: Vishesh Handa's designation changed to Managing Director; Mukunda Raghavendra and Ankita Handa's designations changed to Executive Directors.

• June 8, 2023: Mukunda Raghavendra's designation changed to Whole-Time Director; Ankita Handa's designation changed to Non-Executive Director; Gaurav Jindal and Purav Dineshchandra Shah appointed as Independent Directors.

Competitor Profile

Market Insights and Dynamics:

• Market Size and Growth: The refurbished electronics market in India is expanding due to increasing demand for affordable computing devices and growing environmental awareness.

• Industry Trends: Rising e-waste concerns and government initiatives promoting sustainability are driving the adoption of refurbished electronics.

Competitor Analysis:

• Cerebra Integrated Technologies Ltd:

• Focus Areas: E-waste recycling and refurbished electronics.

• Technologies: E-waste management and refurbishment processes.

• Notable Achievements: Established presence in e-waste recycling and refurbishment sectors.

• Competitive Landscape: Operates in similar markets, offering refurbished IT products and e-waste management services.

Strategic Collaborations and Partnerships

As of the latest available information, NewJaisa Technologies has not publicly disclosed specific strategic collaborations or partnerships.

Operational Insights

NewJaisa's operational strategy includes:

• Centralized Operations: Managing a 50,000+ sq. ft. facility in Bengaluru, enabling efficient refurbishment processes and logistics.

• Scalable Workforce: Employing over 600 skilled engineers to handle refurbishment and quality assurance tasks.

• Customer-Centric Services: Offering warranties, buyback guarantees, and post-purchase assistance to enhance customer satisfaction.

Strategic Opportunities and Future Directions

NewJaisa is poised to capitalize on several strategic opportunities:

• Market Expansion: Leveraging the growing demand for affordable computing devices to increase market share.

• Product Diversification: Expanding the product portfolio to include a wider range of refurbished electronics.

• Technological Advancements: Investing in advanced refurbishment technologies to improve product quality and operational efficiency.

• Sustainability Initiatives: Enhancing efforts to reduce e-waste and promote environmental sustainability.

Contact Information

• Website: www.newjaisa.com

• Headquarters: Bengaluru, Karnataka, India