Newrest Company Profile

Background

Founded in 1996 as Catair by Olivier Sadran, Newrest has evolved into a global leader in multi-sector catering and related services. The company operates across various segments, including airline catering, buy-on-board services, onboard duty-free, rail catering, airport and highway retail concessions, group catering, remote site management, and support services. With a presence in 56 countries and a workforce exceeding 40,000 employees, Newrest is committed to delivering high-quality, diverse, and innovative food services while adhering to stringent hygiene and food safety standards.

Key Strategic Focus

Newrest's strategic focus encompasses:

Diversified Service Offerings: Providing a wide range of catering services, including airline catering, buy-on-board, duty-free on board, collective catering, remote site and support services, rail catering, and airport and highway retail concessions.

Global Expansion: Establishing a presence in 56 countries to cater to a diverse clientele.

Technological Innovation: Integrating digital technology into operations to enhance efficiency and customer experience.

Sustainability Commitment: Emphasizing the use of local, fresh, and seasonal products, responsible purchasing policies, waste reduction, and eco-friendly packaging.

Financials and Funding

As of the 2022/23 fiscal year, Newrest reported revenues under management of approximately €2.222 billion. The company is predominantly management-owned, with 96.5% of its capital held by 533 managers, and the remaining equity held by a private investor.

Technological Platform and Innovation

Newrest leverages digital technology to enhance its service offerings, focusing on:

Operational Efficiency: Implementing automated scheduling and integrating robotics to streamline production processes.

Customer Experience: Developing modern, digitalized concepts that align with evolving market trends and consumer expectations.

Leadership Team

Newrest's leadership comprises experienced professionals dedicated to the company's growth and innovation:

Olivier Sadran: Co-CEO and Founder, instrumental in establishing and expanding Newrest's global presence.

Jonathan Stent-Torriani: Co-CEO and Founder, focusing on strategic development and operational excellence.

Luc Gérardin: Chief Financial Officer, overseeing the company's financial strategy and performance.

Christophe Bajon: IT Service Director, leading technological advancements and digital transformation initiatives.

Marie Chiner: Major Projects Director, managing large-scale projects and strategic partnerships.

Elodie Deutschmeyer: HR Director, responsible for human resources and organizational development.

Fabien Malbranque: QHSE Director, ensuring quality, health, safety, and environmental standards.

Marc Starké: Vice President Marketing, Communications, CSR & Digital Transformation, driving marketing strategies and corporate social responsibility initiatives.

Competitor Profile

Market Insights and Dynamics

The global catering and food services industry is highly competitive, with significant growth potential driven by increasing demand for diverse and high-quality food options across various sectors. Key trends include the integration of technology in service delivery, emphasis on sustainability, and expansion into emerging markets.

Competitor Analysis

Newrest faces competition from several major players in the catering and food services industry:

Gate Gourmet: A leading provider of airline catering and provisioning services, operating globally with a focus on delivering high-quality meals and logistics solutions.

LSG Sky Chefs: Specializes in airline catering, offering comprehensive in-flight services and solutions to numerous airlines worldwide.

Servair: A French company providing airline catering and logistics services, known for its culinary expertise and operational efficiency.

DO & CO: An international catering company offering premium services in airline catering, event catering, and hospitality.

Emirates Flight Catering: Provides in-flight catering and support services, primarily serving Emirates Airlines and other carriers.

These competitors focus on delivering high-quality catering services, technological innovation, and expanding their global footprint to meet the evolving demands of the food service industry.

Strategic Collaborations and Partnerships

Newrest has established significant partnerships to enhance its market position and service offerings:

Delta Air Lines: In 2021, Newrest became the caterer for Delta's main hub in Atlanta, managing over 450 flights per day.

United Airlines: Newrest expanded its U.S. presence by opening a production unit in Houston to serve United Airlines.

Scandinavian Airlines: Since November 2022, Newrest has been managing catering services for Scandinavian Airlines in Stockholm, Copenhagen, and Oslo through a joint venture.

Vueling Airlines: In December 2023, Newrest partnered with Vueling Airlines to introduce a new winter menu, including plant-based options and ethical products.

Operational Insights

Newrest's strategic considerations include:

Market Position: As the largest independent airline caterer worldwide, Newrest leverages its extensive network and diversified services to maintain a competitive edge.

Competitive Advantages: The company's commitment to innovation, sustainability, and customer-centric solutions differentiates it from competitors.

Adaptability: Newrest's ability to swiftly adapt to market changes and client needs has been demonstrated through successful expansions and partnerships.

Strategic Opportunities and Future Directions

Newrest's strategic roadmap focuses on:

Technological Integration: Enhancing operational efficiency and customer experience through advanced technologies and digital solutions.

Sustainable Practices: Strengthening environmental initiatives, including waste reduction and responsible sourcing, to meet increasing consumer demand for eco-friendly services.