Background
Next Matter, founded in 2018 by former McKinsey operations expert Jan Hugenroth, is a Berlin-based company specializing in providing a modern automation and orchestration platform tailored for operations teams. The company's mission is to empower organizations to achieve operational excellence by offering reliable and easy-to-implement automation solutions. Next Matter's platform is designed to streamline complex business processes, enhance efficiency, and ensure compliance across various industries.
Key Strategic Focus
Next Matter's strategic focus centers on delivering a no-code platform that enables operations, sales, and legal teams to automate workflows such as product returns, customer onboarding, and compliance processes. The platform features a drag-and-drop interface for creating workflows and forms, along with prebuilt templates to expedite deployment. Additionally, Next Matter offers analytics and reporting tools that integrate with business intelligence platforms, allowing users to monitor task performance and track progress effectively.
Financials and Funding
Since its inception, Next Matter has secured a total of $20 million in funding. The company raised $4 million in a seed round in February 2021, followed by a $16 million Series A funding round in June 2022, led by OMERS Ventures with participation from BlueYard Capital and Crane Venture Partners. The capital raised is intended to support product development, expand market reach, and enhance customer support services.
Pipeline Development
Next Matter's platform is continually evolving to meet the dynamic needs of its clients. The company focuses on expanding its suite of integrations with third-party applications, including Calendly, Dropbox, DocuSign, Salesforce, HubSpot, Slack, and Zapier, to provide a comprehensive automation solution. Future developments aim to introduce more advanced analytics capabilities and AI-driven features to further enhance operational efficiency.
Technological Platform and Innovation
Next Matter's platform stands out due to its no-code, user-friendly design that allows teams to automate complex workflows without extensive technical expertise. Key features include:
- Proprietary Technologies: A cloud-based automation and orchestration platform that integrates seamlessly with existing tech stacks.
- Significant Scientific Methods: Utilization of drag-and-drop interfaces and prebuilt templates to facilitate rapid workflow creation and deployment.
- AI-Driven Capabilities: Incorporation of analytics and reporting tools that leverage data to optimize processes and improve decision-making.
Leadership Team
- Jan Hugenroth: Founder and Chief Executive Officer. With a background in digital transformation at McKinsey, Jan leads the company's strategic vision and growth initiatives.
- Tassilo Benjamin Karunarathna: Chief Operating Officer. Tassilo oversees the company's operational strategies and ensures the effective implementation of business processes.
Leadership Changes
As of the latest available information, there have been no recent significant changes or appointments within Next Matter's leadership team.
Competitor Profile
Market Insights and Dynamics
The workflow automation market is experiencing significant growth, driven by the increasing demand for operational efficiency and digital transformation across industries. Companies are seeking solutions that offer ease of use, scalability, and integration capabilities to streamline their processes.
Competitor Analysis
Next Matter operates in a competitive landscape with several notable companies offering similar workflow automation solutions:
- Kissflow: Provides a low-code application development platform that enables businesses to build and manage workflows with minimal technical expertise.
- Process Street: Offers a modern process management platform that helps teams document and automate recurring workflows.
- Smartsheet: A work management platform that facilitates project planning, tracking, and collaboration through a spreadsheet-like interface.
- Asana: Focuses on project and task management, allowing teams to coordinate and manage work effectively.
- ClickUp: Provides a comprehensive productivity platform with features for task management, document collaboration, and goal tracking.
These competitors emphasize user-friendly interfaces, integration capabilities, and scalability to cater to a broad range of business needs.
Strategic Collaborations and Partnerships
Next Matter has established integrations with various third-party applications to enhance its platform's functionality. Notable integrations include:
- Calendly: For scheduling and calendar management.
- Dropbox: For file storage and sharing.
- DocuSign: For electronic signature capabilities.
- Salesforce and HubSpot: For customer relationship management.
- Slack: For team communication and collaboration.
- Zapier: For connecting and automating workflows between different apps.
These partnerships enable Next Matter to offer a versatile and comprehensive automation solution that integrates seamlessly into existing business ecosystems.
Operational Insights
Next Matter's strategic considerations in relation to major competitors include:
- Market Position: Focusing on providing a no-code, user-friendly platform that caters specifically to operations teams, differentiating itself from competitors that may target broader audiences.
- Competitive Advantages: Emphasizing rapid deployment, ease of integration with existing tools, and a strong focus on compliance and reliability to appeal to industries with stringent operational requirements.
Strategic Opportunities and Future Directions
Looking ahead, Next Matter aims to:
- Expand Market Reach: Target additional industries and geographies to broaden its customer base.
- Enhance Platform Capabilities: Develop advanced analytics, AI-driven features, and additional integrations to provide more value to users.
- Strengthen Customer Support: Invest in resources to offer comprehensive onboarding and ongoing support to ensure customer success.
By leveraging its current strengths and focusing on these strategic areas, Next Matter is well-positioned to achieve its future objectives and maintain a competitive edge in the workflow automation market.
Contact Information
- Website: Next Matter Official Website
- LinkedIn: Next Matter LinkedIn Profile
- Headquarters: Berlin, Germany
