NextGenABM Company Profile

Background

Overview

NextGenABM is a strategic Account-Based Marketing (ABM) consultancy and AI-enabled Go-To-Market (GTM) partner specializing in assisting B2B startups and growth-stage companies in launching and scaling revenue-focused, account-based programs. The company integrates AI-powered signal-based targeting with full-funnel GTM execution to drive measurable growth.

Mission and Vision

NextGenABM's mission is to empower B2B brands to transform their sales and marketing through account-centric go-to-market strategies. The vision is to operationalize AI for GTM, enabling SaaS teams to scale with leaner resources while achieving significant revenue growth.

Primary Area of Focus

The company focuses on developing and executing high-performing ABM strategies tailored to clients' Ideal Customer Profiles (ICP). This includes end-to-end ABM orchestration across marketing and sales, demand generation engines that convert high-intent signals into pipeline, and ABM tech stack design, implementation, and optimization.

Industry Significance

Recognized for excellence in AI-driven marketing, NextGenABM was honored with the 2024 B2B Innovation Award for Account Targeting & Engagement by Demand Gen Report. The company's innovative approach positions it as a significant player in the ABM and GTM strategy sector, particularly for B2B SaaS and tech companies.

Key Strategic Focus

Core Objectives

AI-Operationalized ABM: Integrate AI into signal tracking, campaign workflows, and scalable personalization to enhance GTM strategies.

Scalable Growth for Startups: Tailor GTM strategies to complex sales cycles and product-led growth environments, enabling startups to scale efficiently.

Creative Precision at Scale: Incorporate storytelling, design, and dynamic targeting into traditional B2B marketing, inspired by consumer growth tactics.

Integrated Strategy and Execution: Embed process excellence to ensure ABM programs launch with speed, scale, and sales alignment from day one.

Specific Areas of Specialization

Full-Funnel Marketing and GTM Strategies: Develop and execute comprehensive marketing and GTM programs tailored to clients' ICPs.

Cross-Channel Orchestration: Manage end-to-end orchestration across marketing and sales channels to ensure cohesive execution.

Demand Generation Engines: Create systems that convert high-intent signals into actionable pipeline opportunities.

ABM Tech Stack Optimization: Design, implement, and optimize technology stacks to support ABM initiatives effectively.

Key Technologies Utilized

AI-Powered Targeting: Utilize AI to identify and engage high-intent accounts and audiences.

Signal-Based Orchestration: Employ data-driven strategies to coordinate marketing and sales efforts based on real-time signals.

Integrated Sales-Marketing Platforms: Leverage platforms like Demandbase and Salesloft to unify sales and marketing operations.

Primary Markets Targeted

NextGenABM primarily serves B2B startups and growth-stage companies, particularly in the SaaS and technology sectors, aiming to scale their revenue through targeted and efficient GTM strategies.

Financials and Funding

Funding History

Specific details regarding NextGenABM's funding history, total funds raised, and recent funding rounds are not publicly disclosed.

Notable Investors

Information about individual investors or venture capital firms backing NextGenABM is not publicly available.

Utilization of Capital

While specific utilization details are not disclosed, it is likely that the capital has been allocated towards enhancing AI capabilities, expanding service offerings, and scaling operations to meet client demands.

Pipeline Development

Key Pipeline Candidates

As a consultancy, NextGenABM does not develop pharmaceutical or biotech products; instead, it focuses on delivering strategic marketing services to its clients.

Stages of Development

The company's services are in the execution phase, providing ongoing support to clients in implementing and optimizing their ABM and GTM strategies.

Target Conditions

NextGenABM targets B2B companies, particularly in the SaaS and technology sectors, seeking to enhance their marketing and sales alignment through ABM strategies.

Anticipated Milestones

Milestones include the successful implementation of AI-driven ABM programs, measurable growth in client revenue, and the expansion of service offerings to address evolving market needs.

Technological Platform and Innovation

Proprietary Technologies

AI-Enabled Targeting: Integrates AI to enhance targeting precision and campaign effectiveness.

Signal-Based Orchestration: Utilizes real-time data signals to coordinate marketing and sales efforts seamlessly.

Significant Scientific Methods

Data-Driven Strategy Development: Employs analytics to inform strategy and decision-making processes.

Integrated Sales-Marketing Frameworks: Develops frameworks that unify sales and marketing teams around common objectives.

AI-Driven Capabilities

Automated Personalization at Scale: Delivers personalized marketing experiences to large audiences through AI automation.

Predictive Analytics: Uses AI to forecast market trends and customer behavior, informing strategic decisions.

Leadership Team

Océane Li – Founder & CEO

Océane Li is a B2B marketing innovator and entrepreneur with over 13 years of experience in the tech industry. She has held leadership roles at Google Cloud, Shopify, Looker, and various fast-growing SaaS startups. Recognized as one of DemandGen Report’s Most Innovative B2B Marketers of 2024, she brings expertise in B2B demand generation, ABM, and go-to-market strategy to her role at NextGenABM.

Competitor Profile

Market Insights and Dynamics

The ABM and GTM strategy sector is experiencing significant growth, driven by the increasing need for personalized marketing approaches in the B2B space. Companies are seeking efficient ways to align sales and marketing efforts to drive revenue growth.

Competitor Analysis

Demandbase: Offers a comprehensive ABM platform that unifies account intelligence, personalization, sales enablement, and measurement.

Salesloft: Provides a platform for modern revenue orchestration, enabling teams to engage buyers with precision and consistency.

6sense: Processes a vast amount of data to guide next-best-action recommendations and enable precise buyer engagement.

Strategic Collaborations and Partnerships

Demandbase: NextGenABM achieved Demandbase Certified Agency Partner status, enhancing its ability to offer clients best-in-class tools, data, and insights to accelerate pipeline growth.

Salesloft: The company became a certified Salesloft Solution Partner, integrating Salesloft’s signal-based engagement capabilities into its GTM programs.

Operational Insights

NextGenABM differentiates itself through its AI-driven approach, integrating advanced technologies into its ABM strategies to deliver scalable and measurable results. The company's focus on operationalizing AI for GTM enables clients to achieve growth with leaner resources.

Strategic Opportunities and Future Directions

NextGenABM is well-positioned to capitalize on the growing demand for AI-enabled marketing solutions. Future opportunities include expanding service offerings, enhancing AI capabilities, and forming additional strategic partnerships to strengthen its market position.