NextRoll, Inc. Market Research Report

Company Overview

• Name: NextRoll, Inc.

• Mission: To level the playing field for businesses of all sizes by creating a reliable and understandable platform for digital marketing. The company is focused on data-driven marketing technology to drive growth for D2C and B2B brands.

• Founded: 2006, originally launched as AdRoll.

• Key People:

• Roli Saxena - CEO

• Sue Choe - CFO

• Laura Zwahlen - CRO

• Vibhor Kapoor - Chief Business Officer

• Amy LeBold - EVP, People

• Ashley Narsutis - VP, Legal

• Brian Focarile - Sr. Director, Strategy & Corporate Development

• Headquarters: 2300 Harrison St., San Francisco, CA 94110

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: NextRoll is known for its powerful machine learning marketing technology, which aids in growing businesses by ingesting market data and making billions of daily buyer predictions.

Products

NextRoll operates through two major business units, RollWorks and AdRoll, utilizing its advanced machine learning technology:

AdRoll

• Description: Focused on delivering growth for D2C brands with a platform that integrates display ads, social ads, behavioral email, and actionable insights.

• Key Features:

• Unified platform for multiple advertising and behavioral email.

• Provides actionable insights to support strategic advertising efforts.

RollWorks

• Description: Specializes in B2B growth with an account-based platform that helps in identifying target accounts, engaging them across channels, and measuring the effectiveness of campaigns.

• Key Features:

• Account-based marketing capabilities.

• Cross-channel engagement.

• Detailed campaign performance measurement.

Recent Developments

• Privacy Initiatives:

• Actively involved in Google's Privacy Sandbox initiative, testing privacy-preserving alternatives to third-party cookies.

• Developed the Privacy Sandbox as a way to enhance privacy-safe scalability.

• Innovation:

• Introduction of a cookieless bidder powered by new technologies to adapt to the industry's shift towards privacy-first advertising.

• Testing and implementing Trusted Execution Environments (TEEs) within their cloud infrastructure for improved data security and privacy.

• Partnerships:

• Collaboration with Audigent to launch audience activation within Google's Privacy Sandbox, marking an industry milestone.

• Achievements:

• Named to Built In's 2025 Best Places to Work List in the Midsize US Company Category.

• NextRoll's executives recognized in various awards, highlighting innovative leadership and inclusive workplace strategies.

Conclusion

NextRoll, Inc. continues to adapt and innovate within the digital marketing landscape, aligning its strategies with privacy-first advertising trends and machine learning advancements. The company's focus on enhancing privacy and leveraging machine learning to offer robust marketing solutions positions it as a leader in both D2C and B2B spheres.