Market Research Report: nexum AG
Company Overview
nexum AG is a digital consulting and full-service agency specializing in communication, interaction, and transaction solutions for the digital age. Established in 2007, the company is headquartered in Cologne, Germany, and operates additional offices in Hamburg, Berlin, Nuremberg, and Paderborn. Internationally, nexum AG has expanded its presence to Bern, Zurich, and Valencia. The company employs over 200 professionals from 13 nations across seven locations in three countries.
Services Offered
nexum AG provides a comprehensive suite of services to support clients in their digital transformation journeys:
- Strategy & Innovation: Assisting businesses in navigating digital transformation through strategic planning, user experience design, technology integration, and creative solutions.
- Digital Communication & Media: Enhancing online marketing efforts by combining strategic consulting, creative agency services, and performance-oriented media planning.
- Commerce Solutions: Offering expertise in e-commerce and omnichannel strategies, including consulting, system architecture design, implementation, and support.
- Digital Business/Company Building: Developing viable digital business models and ensuring rapid growth and sustainability through innovative approaches.
- Websites & Experience Platforms: Creating competitive websites with tailored content management systems and engaging content to attract target audiences.
- Software Architecture & Operation: Designing resilient system landscapes with modern, scalable technologies to support successful digital projects.
- Data Intelligence & CRM: Utilizing data-driven strategies to deliver personalized customer experiences and improve customer engagement.
Financial Performance
As of July 2024, nexum AG reported annual revenues in the range of $50 million to $100 million. The company employs approximately 201 professionals across its various locations.
Strategic Partnerships and Acquisitions
nexum AG has actively pursued strategic partnerships and acquisitions to enhance its service offerings and expand its market reach:
- Oramon Development SL Acquisition: In 2020, nexum AG acquired a majority stake in Oramon Development SL, a company specializing in innovative omnichannel projects with offices in Valencia and Amsterdam. This acquisition bolstered nexum's expertise in multicloud platforms and expanded its presence in the Spanish and Dutch markets.
- Partnership with The FatDUX Group: In 2012, nexum AG established a strategic partnership with The FatDUX Group, an international user-experience design firm headquartered in Denmark. This collaboration aimed to enhance user-experience offerings and strengthen nexum's position in the global market.
Client Portfolio
nexum AG serves a diverse range of clients across various industries, including:
- Adecco: A global leader in workforce solutions.
- apoBank: A German bank specializing in services for healthcare professionals.
- Braun: A renowned consumer products company.
- Coop Schweiz: A major Swiss retail company.
- Fresenius: A global healthcare group.
- Miles & More: Europe's leading frequent flyer program.
- Melitta: A company known for coffee and household products.
- Die Schweizerische Post: The Swiss postal service.
- Zwilling: A manufacturer of kitchenware and cutlery.
Competitive Landscape
nexum AG operates in the competitive digital consulting and agency market, contending with several notable firms:
- Havas: A global communications group offering advertising, media, and digital services.
- FCB Global: An international advertising agency network.
- Isobar: A digital agency specializing in experience-led transformation.
- Accenture Interactive: A division of Accenture focusing on digital marketing and experience services.
- Publicis Sapient: A digital transformation partner offering consulting, technology, and marketing services.
Market Position and Differentiators
nexum AG distinguishes itself through several key factors:
- Owner-Managed Structure: As one of the largest owner-managed digital full-service providers in Germany, nexum AG emphasizes independence and entrepreneurial spirit.
- Comprehensive Service Portfolio: The company offers end-to-end digital solutions, from strategy and innovation to implementation and support, catering to a wide range of client needs.
- International Presence: With offices in Germany, Switzerland, and Spain, nexum AG has a strong European footprint, enabling it to serve clients across multiple markets effectively.
- Strategic Partnerships: Collaborations with companies like The FatDUX Group and acquisitions such as Oramon Development SL have enhanced nexum's capabilities and market reach.
