NIQ Company Market Research Report
Company Overview
Company Name
NIQ (NielsenIQ)
Mission of the Company
NIQ aims to provide the world’s most complete and clear understanding of consumer buying behavior, revealing new pathways to growth.
Founding Information
- Founded: No information is available.
- Founders: No information is available.
Key People in the Company
- Executive Chairman and CEO: Jim Peck
- Chief Operating Officer: Tracey Massey
- Chief Legal Officer: John Blenke
- Chief Financial Officer: Mike Burwell
- Chief Integration & Value Creation Officer: Joshua Hubbert
- Chief Technology and Operations Officer: Mohit Kapoor
- Chief Strategy Officer: Curtis Miller
- Chief Human Resources Officer: Shaun Zitting
Headquarters
- Location: No information is available.
Number of Employees
No information is available.
Revenue
No information is available.
Core Competence
NIQ is renowned for providing comprehensive market research and consumer insights using the world's most comprehensive consumer behavior data and analytics.
Products
Product Offerings
NIQ provides various data solutions and analytics tools but specific product names are not listed in the data provided.
High-Level Description of Products
NIQ offers market intelligence solutions across diverse sectors including FMCG, Technology & Durables, and Retail. The offerings include data measurement, consumer insights, analytics, and predictive AI tools.
Key Features of Each Product
- Market Measurement: Trustworthy, current, and relevant data for comprehensive market intelligence.
- Consumer Behavior & Insights: Detailed insights into consumer behavior and purchasing patterns.
- Innovation: Data and analytics to drive product and service innovation.
- Brand & Media: Tools to measure and enhance brand performance and media strategy.
- Analytics & Activation: Advanced analytics and activation tools for better decision making.
Recent Developments
Recent Company Developments
- Combination with GfK: NIQ has combined with GfK to create the world's leading consumer intelligence company.
New Products Launched
- Omnisales Solution: Launched to measure more than 800 FMCG e-retailers across Western Europe, providing a comprehensive sales measurement tool.
New Features Added to Existing Products
No information is available.
New Partnerships
No information is available.
Conclusion
This report provides a structured and detailed overview of NIQ, focusing on available information regarding their mission, leadership, product offerings, and recent developments. For the unlisted sections, no specific information was available from the provided data.
