Ninecamp Ventures Company Profile

Background

Ninecamp Ventures, established in 2023 by Chaitanya Mathur, is a forward-thinking food and beverage company dedicated to crafting innovative brands that emphasize high-quality offerings in product, service, and design. Rooted in dining and consumer products, Ninecamp aims to introduce a new era of experiential food and beverages, aligning with the tastes of today’s discerning consumers.

Key Strategic Focus

Ninecamp Ventures focuses on developing premium dining experiences that blend global standards with local flavors. The company is committed to creating concepts that are novel, exciting, and in line with evolving consumer preferences and market trends. By offering globally inspired dishes and unique beverage selections, Ninecamp seeks to fill the gap between consumer demand and premium dining options, delivering world-class offerings at scale.

Financials and Funding

In July 2024, Ninecamp Ventures secured $2 million in seed funding from a consortium of notable investors, including:

Mohit Gupta and Gaurav Gupta (former Zomato co-founders)

Varun and Ghazal Alagh (founders of MamaEarth)

Vikram Chopra, Ruchit Agarwal, Mehul Agrawal, and Gajendra Jangid (founders of Cars24)

Vir Das (comedian, actor)

Divine (musician)

Atul Singh (ex-chairman, Coca-Cola Asia Pacific)

Dharmil Sheth (co-founder, PharmEasy)

Utsav Somani (ex-AngelList)

Ritesh Kumar (managing director, DS Group)

Aaditya Mittal (founder, Punnya)

The funds are allocated to expanding the brand portfolio, acquiring prime real estate, recruiting top-tier talent, and investing in research and development for innovative concepts and products.

Pipeline Development

Ninecamp Ventures has launched and is developing several dining concepts:

Marièta: Launched in April 2024, Marièta is a Latin American-inspired restaurant and agave-forward bar located at Two Horizon Center, Gurugram. The menu features globally inspired dishes and a selection of crafted tequila and mezcal cocktails.

Artusi: An upcoming all-day Italian café and patisserie that captures the flavors of Southern Italy. Artusi aims to offer breakfast, brunch, on-the-go delights, dinner, and cocktails that reflect the spirit of the Amalfi Coast.

Hikki: A forthcoming dining concept that combines elevated Japanese cuisine with Peruvian influences. Hikki is designed to provide an electrifying immersive experience in a vibrant and energetic ambiance.

Technological Platform and Innovation

Ninecamp Ventures leverages a consumer-centric approach to develop dining concepts that resonate with evolving market trends. By focusing on high-quality offerings in product, service, and design, the company aims to set new industry standards in the food and beverage sector.

Leadership Team

Chaitanya Mathur: Founder and CEO. With over 17 years of experience in the food and beverage industry, Mathur co-founded The Grub Fest, pioneered Zomato’s live business division by creating Zomaland, and established acclaimed restaurant brands such as Dear Donna, Bohca, Dirty Good, and Dirty Jungle in New Delhi.

Punweet Singh: Chief Operating Officer. Former co-founder of beverage company Jade Forest, Singh brings extensive experience in operations and brand development.

Sukriti Chopra: Chief Marketing Officer. Chopra leads marketing strategies, focusing on brand positioning and consumer engagement.

Competitor Profile

Market Insights and Dynamics

The Indian food and beverage industry is experiencing significant growth, with a projected compound annual growth rate (CAGR) of 27% until 2030. This expansion is driven by increasing consumer demand for diverse and high-quality dining experiences.

Competitor Analysis

Ninecamp Ventures operates in a competitive landscape alongside several notable players:

Impresario Handmade Restaurants: Known for brands like Social and Smoke House Deli, offering unique dining experiences with a focus on ambiance and innovative menus.

Massive Restaurants: Operates brands such as Masala Library and Farzi Café, emphasizing modern Indian cuisine and molecular gastronomy.

Olive Bar & Kitchen: Offers Mediterranean-inspired cuisine in a fine dining setting, focusing on high-quality ingredients and exceptional service.

These competitors have established strong market positions by delivering distinctive dining experiences that cater to evolving consumer preferences.

Strategic Collaborations and Partnerships

Ninecamp Ventures has attracted investment from industry leaders and entertainment personalities, including former Zomato co-founders and founders of MamaEarth. These collaborations provide strategic insights and resources to strengthen Ninecamp's market position and innovation capacity.

Operational Insights

By focusing on experiential dining and aligning with global standards, Ninecamp Ventures differentiates itself through unique culinary concepts and high-quality offerings. The company's strategic approach positions it to effectively compete in the premium dining segment.

Strategic Opportunities and Future Directions

Ninecamp Ventures plans to expand its brand portfolio by introducing new dining concepts that cater to diverse consumer preferences. The company aims to acquire prime real estate locations and invest in research and development to innovate and enhance its offerings. By leveraging its leadership team's expertise and strategic investor partnerships, Ninecamp is well-positioned to capitalize on the growing demand for premium dining experiences in India.