No. 29 Communications Company Profile

Background

No. 29 Communications is a full-service communications agency headquartered in New York City. Founded in 2013 by co-founders Erin Allweiss and Melody Serafino, the agency is dedicated to elevating brands that create a positive impact through storytelling, strategic partnerships, and activations. Operating across various industries—including design, technology, fashion, film, food, and beverage—No. 29 Communications focuses on clients committed to social impact and sustainability.

Key Strategic Focus

The agency's core objective is to amplify the voices of brands that challenge the status quo and drive positive change. Specializing in public relations and communications, No. 29 Communications employs strategic storytelling and partnerships to highlight clients' commitments to sustainability and social responsibility. The agency primarily targets markets within the design, technology, fashion, film, food, and beverage sectors, focusing on brands that prioritize environmental and social impact.

Financials and Funding

As a privately held company, specific financial details are not publicly disclosed. However, estimates suggest that No. 29 Communications generates annual revenues between $1 million and $10 million. The agency operates with a team of approximately 10 to 15 employees.

Leadership Team

Erin Allweiss, Co-Founder: Before establishing No. 29 Communications, Erin served as Communications Director for Congressman Earl Blumenauer, focusing on environmental politics. She also held positions at the Natural Resources Defense Council (NRDC) and Oxfam.

Melody Serafino, Co-Founder and Partner: Melody's background includes extensive experience in public relations, with a focus on amplifying important stories and intersecting media with social impact. She has been instrumental in shaping the agency's mission and client portfolio.

Karen Navarre Wicki, Vice President: Karen brings a wealth of experience in strategic communications and has played a pivotal role in managing client relationships and overseeing campaign execution.

Sarah Elle Leung, Managing Director: Sarah oversees the agency's operations, ensuring alignment with its mission and strategic goals.

Clémence Polès, Creative Director: Clémence leads the creative direction of the agency, developing innovative strategies to effectively communicate clients' messages.

Competitor Profile

Market Insights and Dynamics

The public relations and communications industry is highly competitive, with numerous agencies offering a range of services. The market is characterized by a growing emphasis on sustainability and social impact, aligning with consumer demand for responsible business practices.

Competitor Analysis

Key competitors in the public relations and communications sector include:

Finn PR: A boutique agency with approximately five employees and annual revenues around $414,000.

The Sherman Group: Employing about ten individuals, this agency generates approximately $4.4 million in annual revenue.

Conti Communications: With a team of 11, the agency reports annual revenues of approximately $2.7 million.

Creative Communications Consultants: This agency has seven employees and annual revenues of about $1.1 million.

The Brand Agency: Employing 19 people, the agency generates approximately $2.4 million in annual revenue.

Strategic Collaborations and Partnerships

No. 29 Communications has engaged in significant collaborations to enhance its market position and service offerings:

Diversity Marketing Consortium: The agency joined this consortium to support underrepresented founders, providing pro bono services to help them establish effective marketing and communications strategies.

Podcast Initiative: The agency launched "Enough," a podcast series featuring conversations with individuals across various industries who are creating solutions and driving change. This initiative aligns with the agency's mission to amplify impactful stories.

Operational Insights

No. 29 Communications differentiates itself through a steadfast commitment to working exclusively with clients that align with its values of sustainability and social impact. This selective approach allows the agency to focus on meaningful projects and build a reputation for authenticity and integrity in the communications industry. By leveraging storytelling and strategic partnerships, the agency effectively highlights clients' commitments to positive change, setting it apart from competitors who may not prioritize these values.

Strategic Opportunities and Future Directions

Looking ahead, No. 29 Communications aims to expand its portfolio by partnering with sustainable travel and hospitality brands, reflecting a growing consumer interest in responsible tourism. The agency also plans to continue its podcast series and other initiatives that amplify voices driving positive change. By maintaining its focus on clients committed to social impact and sustainability, No. 29 Communications is well-positioned to capitalize on the increasing demand for authentic and responsible brand narratives.