Overview
NOIRFONCE is a leading entity in the Consumer Goods and Services industry, established in 2015 and based in Madrid, Spain. The company specializes in e-commerce and the retail of branded sneakers, targeting a global market with authentic and licensed products. Operating under SA2L Pharmacie SL, NOIRFONCE uses Shopify to successfully manage its online retail endeavors while offering a comprehensive customer experience through both online and physical retail formats.
Products and Services
NOIRFONCE’s offerings comprise a vast selection of sneakers featuring renowned brands such as the Nike Air Max 1 and Nike Air Force 1, priced at €149.99 and €129.99, respectively. It delivers a competitive customer service package with options like a 14-day return policy, thereby ensuring customer satisfaction and loyalty.
Market Position
Firmly positioned as a leader in the sneaker retail sector, NOIRFONCE operates via its website noirfonce.eu, where it champions 100% authentic products as an authorized retailer. The company's high customer satisfaction rates are evidenced by a 4.7-star rating garnered from more than 4,200 reviews.
Leadership
NOIRFONCE’s leadership team is spearheaded by:
- Luc Ponsin, serving as Co-CEO. With an educational background from IUT Annecy, Luc provides integral leadership from the company’s headquarters in Madrid.
- Mélanie Tchamitch, the Chief Operating Officer, with expertise in luxury fashion and accessories, is a pivotal part of the team, focusing on the expansion of upscale product lines.
Strategic Insight
The company's solid leadership structure and strategic deployment in the fashion sector allow it to harness its competencies in authentic sneaker retail effectively. By integrating e-commerce with physical retail spaces, NOIRFONCE provides a dynamic customer interaction platform, positioning it for potential growth and firm brand loyalty foothold.
Competitor Analysis
Key Competitors
1. Urbanstar
- Website: [urbanstaroma.com](https://www.urbanstaroma.com)
- Location: Rome, Italy
- Company Size: 2-10 employees
- Founded: 2002
- Specialties: Streetwear, fashion, eCommerce
Urbanstar is a multibrand retailer that offers unique shopping experiences with unconventional brands and designer collaborations. Active in eCommerce since 2014, the company is known for hosting vibrant in-store events enhancing its community presence.
2. Overkill GmbH
- Website: [overkillshop.com](https://www.overkillshop.com/de/)
- Location: Berlin, Germany
- Company Size: 51-200 employees
- Specialty: Retail, with roots in the Berlin graffiti scene
Overkill GmbH is recognized for its vast brand range and influential status in the sneaker scene. The company operates two Berlin-based stores, representing a significant hub for trendsetters and sneaker enthusiasts.
3. Nigra Mercato
- Website: [nigramercato.com](http://www.nigramercato.com)
- Location: Madrid, Spain
- Company Size: 2-10 employees
- Founded: 2013
Nigra Mercato specializes in high-end sneakers and streetwear, situated in Madrid’s historic Barrio de Las Letras. Known for catering to niche markets with brands like Nike and Adidas, the store sets itself apart through its selection of classic and limited edition variants.
4. FOOTDISTRICT
- Website: [footdistrict.com](http://footdistrict.com/)
- Location: Madrid, Spain
- Company Size: 51-200 employees
- Founded: 2012
FOOTDISTRICT is a significant player in sneaker and streetwear e-commerce, noted for its array of limited edition offerings and partnership with top brands such as Stone Island and Stüssy. With physical stores in Madrid and Barcelona, it has swiftly become a benchmark for high-demand sneaker sales.
Market Position
In the vibrant sneaker and streetwear market, NOIRFONCE stands out through its robust online operations and commitment to authenticity, which differentiates it from competitors like Urbanstar, Overkill GmbH, Nigra Mercato, and FOOTDISTRICT. Each competitor exhibits unique brand affiliations and market positions, making an understanding of these competitive dynamics crucial for NOIRFONCE’s strategic positioning.
