nom-nom Research by SuperAGI

Overview

Nom Nom is a provider of fresh and nutritious dog food, delivered directly to customers. With meals developed by Board Certified Veterinary Nutritionists, the company prioritizes quality ingredients and custom meal plans tailored to the unique health needs of dogs. Operating kitchens across the USA, Nom Nom's products are available through partnerships with Chewy and PetSmart.

Management Team

Matthew Foster - General Manager: Co-creator and executor of Nom Nom’s vision, with prior experience at Royal Canin in Australia and New Zealand.

Celia Glass - VP, Business & Customer Operations: Heads HR, Customer Service, IT, and communications. Holds a JD from Duke University.

Melissa Hagedorn - Chief Financial Officer: Manages finance and accounting, previously associated with Mars Wrigley and Amazon. MBA from Kellogg School of Business.

Lynn Hubbard - VP, Research & Development: Ensures quality meal delivery at reduced cost, leveraging her R&D experience from General Mills.

Rachel Porges - Chief Innovation & Brand Development Officer: Directs marketing strategies; former CMO at Levain Bakery and VP at JSX.

Kathrina Reed - Head of Quality and Food Safety: Oversees product safety and quality assurance teams, with 30 years of experience from General Mills.

Operations and Strategic Focus

Nom Nom takes a science-driven approach to pet health, emphasizing:

Innovation: Leveraging a vast microbiome database for research and development.

Balance and Integrity: Maintaining high ethical standards in product development.

Partnerships and Market Presence

Now part of Mars Petcare, following a $1 billion acquisition on January 15, 2022, Nom Nom continues to expand its presence in the pet wellness industry through direct engagement with dog owners and strategic retail partnerships.

Financial Overview

Nom Nom has raised $47 million in funding through various rounds, and its acquisition by Mars solidifies its financial stability, enabling international market expansion.

Vision and Values

With a mission to enhance pet health, Nom Nom's core values include doggedness, stamina, innovation, balance, integrity, and collaboration. They are committed to providing optimal nutrition and creating a community of happy, healthy pets.

Industry Recognition

Regarded as a leader in the fresh pet food industry, Nom Nom complies with World Small Animal Veterinary Association (WSAVA) guidelines, differentiating it from brands that offer traditional kibble and canned foods. They are recognized for delivering fresh, nutritionally balanced meals with human-grade ingredients.

Product Offering and Differentiation

Nom Nom offers a variety of fresh dog food options and caters to different dietary preferences by allowing combinations of fresh and air-dried dog food products. Known as one of the top organic dog food brands, they maintain a commitment to quality.

Competitive Landscape

Key competitors include JustFoodForDogs, The Farmer's Dog, and PetPlate, who also focus on fresh, human-grade pet food. Craft.co lists KetoNatural Pet Foods, PawCo Foods, Jinx, and Bella And Duke as notable rivals, highlighting the need for Nom Nom to continue differentiating through quality and service.