Noosh Company Profile

Background

Founded in 1998, Noosh is a leading provider of marketing execution software designed to offer enterprises and marketing service companies comprehensive visibility and control over campaign production and execution. The company's mission is to streamline marketing processes, optimize spend, and enhance collaboration between internal teams and external agencies and suppliers. Noosh serves a diverse clientele, including four of the top ten U.S. banks, leading healthcare companies, and numerous retail and consumer brands.

Key Strategic Focus

Noosh's strategic focus centers on delivering a transparent and efficient marketing execution platform that addresses key aspects such as cost management, quality assurance, timely delivery, and sustainability. The platform offers:

Comprehensive Data & Analytics: Detailed insights for each project and sub-project within a campaign.

Informed Agency and Supplier Selection: Utilization of performance, cost, quality, diversity, and sustainability data to make informed decisions.

Customizable Marketing Production Processes: Tailored workflows that guide both internal and external teams.

Improved Collaboration: A central marketing workflow that enhances coordination among all stakeholders.

Seamless Integration: Compatibility with procurement and other enterprise systems to ensure smooth operations.

Financials and Funding

As of 2021, Noosh reported annual revenue of $11.3 million, serving approximately 6,000 customers. The company has undergone seven financing rounds, with a total funding amount of $109.4 million. In October 2021, Noosh was acquired by HH Global, a global marketing execution partner, marking a significant milestone in its financial trajectory.

Technological Platform and Innovation

Noosh's platform is distinguished by its proprietary technologies and innovative methodologies, including:

SmartForms™: Introduced in April 2014, SmartForms address the flexible needs of marketing projects by simplifying common requests and specifications.

API Integration: Released in April 2013, Noosh's API allows seamless integration with virtually any enterprise system, enhancing collaborative capabilities.

Data-Driven Decision Making: The platform provides real-time data and analytics, enabling marketers to make informed decisions regarding cost, quality, and supplier selection.

Leadership Team

Mark Tiedens: Chief Executive Officer

David Hannebrink: Chief Operating Officer

Glen Livingston: Chief Revenue Officer

Jim Mootz: Sales Director

Competitor Profile

Market Insights and Dynamics

The marketing execution software market is characterized by a growing demand for solutions that offer transparency, efficiency, and integration capabilities. Companies are increasingly seeking platforms that can streamline marketing processes, optimize spend, and enhance collaboration between internal teams and external agencies and suppliers.

Competitor Analysis

Key competitors in the marketing execution software space include:

Zycus: Develops cognitive procurement software, offering solutions that enhance procurement processes through artificial intelligence and machine learning.

ProjecTools: Provides project management software and services, focusing on industries requiring complex project coordination and execution.

Technology Group International: Offers ERP manufacturing software solutions, catering to businesses seeking integrated enterprise resource planning systems.

Scanmarket: Specializes in source-to-contract (S2C) software solutions, facilitating efficient procurement and contract management processes.

Strategic Collaborations and Partnerships

In October 2021, Noosh was acquired by HH Global, a global marketing execution partner. This acquisition aims to enhance Noosh's capabilities and expand its market reach by leveraging HH Global's extensive resources and client base.

Operational Insights

Noosh's platform is utilized by over 100 brands globally, managing $1.6 billion in annual transactions across 44 countries. The company's ability to provide complete data and analytics, informed agency and supplier selection, and improved collaboration positions it as a leader in the marketing execution software market.

Strategic Opportunities and Future Directions

With the backing of HH Global, Noosh is poised to expand its technological capabilities and market presence. The company aims to continue innovating its platform to meet the evolving needs of marketers, focusing on enhancing data analytics, integration capabilities, and user experience.