Market Research Report: Normmal®

Company Overview

Company Name: Normmal®
Mission of the Company: Normmal® aims to do things how they should be done, not just how they are usually done. They focus on strategic thinking, customization for each project, and comprehensive involvement from the start.
Founded By: Albert Fernández
Key People in the Company:

• Albert Fernández: CEO & Founder

• Albert Saló: Digital Media Specialist

• Alberto Minguez: Business Developer Manager

• Arantxa Gisbert: Art Director

• Azahara Chamizo: Account Executive

• Albert Duce: CFO

• Beatriz Moreno: Account Director

• Belén Guerrero: Financial Administrator

• Sergi Milà: Creative/Art Director Senior

• Charlie Garcia de Castro: Creative Director

• Cristina Diago: PR & Sustainability Manager

• Cristina Roldán: Client Media Services Director

• Eugenio Ghirardi: SEO & PPC Senior

• Javier Monforte: International Account Manager

• Jose Maria Ricarte: Global Client Services Director

Headquarters: No information is available
Number of Employees: No information is available
Revenue: No information is available
Known For: Normmal® is known for integrating strategy, creativity, and media to create effective campaigns that are precise in message, timing, and delivery.

Products

1. Advanced TV (Advance TV)

• High-Level Description: Advanced TV encompasses OTTs, Smart TVs, HBBTV, and includes both traditional and platform channels.

• Key Features:

• Targeting and segmentation capabilities

• Geolocation features

• Same precision as digital campaigns

2. Connexa TV

• High-Level Description: Connexa TV is a division of Normmal® focusing on Advanced TV advertisements.

• Key Features:

• Integration of technology, creativity, and media

• Reaches target audiences with precision

• Utilizes large-screen formats for advertising

Recent Developments

New Division: Connexa TV

• Description: Normmal® has introduced Connexa TV, a new division dedicated to the integration of technology, creativity, and media in the realm of Advanced TV. This division will handle the strategic communication recommendations for clients focusing on television as an important channel, despite the rise in mobile and internet content consumption.

Changes in Advertising Strategy:

• Description: The company emphasizes the shift toward Advanced TV due to the increased sophistication in targeting capabilities across digital channels. The traditional linear TV that relied on basic demographics for targeting is being outpaced by more advanced and nuanced strategies. This shift has led to the creation of Connexa TV to better serve modern advertising needs.

Strategic Implications:

• Description: Advanced TV's flexibility appeals to modern audiences who prefer specific content that may be in different languages or on-demand. Normmal® aims to leverage this by designing more precise advertising strategies to optimize and adapt to various digital and traditional platforms.

Summary

Normmal® is a Spanish integrated marketing agency that focuses on doing things correctly from a strategic standpoint rather than rushing into projects. With a competent team and diverse service offerings like Connexa TV, they keep up with the fast-changing landscape of advertising and media consumption to deliver precise and high-performing campaigns.