Norred & Associates, Inc. Market Research Report
Background
Overview
Norred & Associates, Inc. was a full-service security firm headquartered in Atlanta, Georgia, established in 1981. The company specialized in a comprehensive suite of security services, including manned guarding, investigations, pre-employment screening, and security consulting. Over the years, Norred & Associates built a reputation for delivering tailored security solutions to a diverse clientele, encompassing both local businesses and Fortune 500 companies across the Southeast and nationwide.
Mission and Vision
The company's mission centered on providing value-added services to clients, offering local support backed by national resources. This approach aimed to deliver personalized security solutions while leveraging the capabilities of a larger organization.
Industry Significance
As one of the largest locally owned corporate security firms in Atlanta, Norred & Associates played a significant role in the regional security services market. Its extensive experience and comprehensive service offerings positioned it as a key player in the industry, catering to a wide range of security needs for various organizations.
Key Strategic Focus
Core Objectives
Norred & Associates focused on delivering customized security solutions that addressed the unique requirements of each client. The company's strategic emphasis was on building strong relationships with clients and employees, ensuring high-quality service delivery, and maintaining a trusted brand in the security services sector.
Areas of Specialization
The firm's areas of specialization included:
- Manned Guarding: Providing trained security personnel for various client sites.
- Investigations: Conducting thorough investigations to address security concerns.
- Pre-Employment Screening: Offering background checks to ensure the integrity of potential hires.
- Security Consulting: Advising clients on security measures and strategies.
Key Technologies Utilized
While specific technological platforms and innovations were not detailed in the available sources, the company's comprehensive service offerings suggest the use of industry-standard security technologies and methodologies to deliver effective solutions.
Primary Markets Targeted
Norred & Associates primarily targeted commercial, institutional, and government clients, offering tailored security services to meet the diverse needs of these sectors.
Financials and Funding
Funding History
Specific details regarding the company's funding history, total funds raised, and notable investors are not publicly disclosed. However, the firm's substantial revenue and employee base indicate a strong financial position prior to its acquisition.
Recent Funding Rounds
There is no publicly available information about recent funding rounds for Norred & Associates.
Utilization of Capital
The available sources do not provide explicit details on how the company utilized its capital.
Pipeline Development
As a service-oriented firm, Norred & Associates did not have a product pipeline in the traditional sense. Instead, the company focused on developing and delivering customized security solutions tailored to the specific needs of its clients.
Technological Platform and Innovation
Proprietary Technologies
The available information does not specify any proprietary technologies developed by Norred & Associates.
Significant Scientific Methods
While specific scientific methodologies are not detailed, the company's services likely incorporated standard industry practices and methodologies to ensure effective security solutions.
Leadership Team
Greg D. Norred – CEO
Greg D. Norred served as the Founder and CEO of Norred & Associates, Inc. After completing his military service in the United States Air Force, he founded the company and led it to become a prominent security services provider. Greg was also a published author and a regular guest on Atlanta radio station News/Talk 750 WSB, as well as various Atlanta news stations. He provided security for notable figures, including Lt. Col. (Ret.) Oliver North, former Vice President Dan Quayle, former Speaker of the House Newt Gingrich, and Sean Hannity.
Jeff Bohling – Chief Operating Officer
Jeff Bohling held the position of Chief Operating Officer at Norred & Associates, Inc. Specific details about his professional background and contributions are not provided in the available sources.
Leadership Changes
In January 2022, Norred & Associates, Inc. was acquired by Allied Universal, a leading global security and facility services company. The terms of the deal were not disclosed, and the company became a subsidiary of Allied Universal.
Competitor Profile
Market Insights and Dynamics
The security services industry is characterized by a mix of large national providers and smaller regional firms. The market is competitive, with companies striving to offer comprehensive and customized security solutions to meet the diverse needs of clients across various sectors.
Competitor Analysis
Key competitors in the security services industry include:
- Allied Universal: A global security and facility services company offering a wide range of security solutions.
- Securitas AB: A multinational security services company providing guarding services, electronic security, and consulting.
- G4S plc: A British multinational security services company offering a range of security solutions.
Strategic Collaborations and Partnerships
Prior to its acquisition, Norred & Associates collaborated with various clients, including leading businesses in Atlanta and numerous Fortune 500 companies, to provide tailored security services.
Operational Insights
As a regional leader, Norred & Associates differentiated itself by offering local support with national resources, providing personalized security solutions while leveraging the capabilities of a larger organization.
Strategic Opportunities and Future Directions
Following its acquisition by Allied Universal, Norred & Associates' strategic direction and future opportunities are integrated into Allied Universal's broader business strategy. The acquisition aimed to expand Allied Universal's regional footprint and enhance its service offerings in the Southeast.
Contact Information
As of January 2022, Norred & Associates, Inc. was headquartered in Atlanta, Georgia. Following the acquisition, the company operates as a subsidiary of Allied Universal.
