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Northbeam

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Northbeam Company Research Report



Company Overview



  • Name: Northbeam

  • Mission: Northbeam helps you supercharge your marketing results. The company aims to provide transparent, accurate, high-fidelity data to enable marketers to make efficient and targeted ad spending decisions.

  • Founded: 2019

  • Founders: No information is available

  • Key People:

  • Jason Panzer, President HexClad

  • Headquarters: San Francisco, Los Angeles, New York, Austin

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Company Specialty: Northbeam is known for its industry-leading marketing intelligence platform powered by machine learning, focusing on multi-touch attribution and media mix modeling.


Products



MMM+ (Media Mix Modeling)



  • Description: Northbeam’s unique MMM+ solution empowers businesses to forecast revenue and optimize budget mix across channels.

  • Key Features:

  • Profitable omnichannel growth.

  • Media mix modeling for perfecting channel mix.

  • Strategy support from experts.


MTA (Multi-Touch Attribution)



  • Description: Northbeam offers almost real-time multi-touch conversion attribution, which is free from cookie limitations or privacy constraints.

  • Key Features:

  • Infinite lookback windows.

  • Customizable attribution models.

  • Real-time conversion data.


Creative Analytics



  • Description: This tool helps advertisers identify their winning creative formula, making it easier to scale ad accounts.

  • Key Features:

  • Insights into ad performance at every stage of the omnichannel funnel.

  • Guidance on which ads to iterate, pause, or scale.


Northbeam Apex



  • Description: No information is available

  • Key Features: No information is available


Recent Developments



New Products and Features



  • First-Party Data Integration for Meta Performance:

  • Description: Northbeam introduced a new integration to enhance Meta performance using first-party data.

  • Features Added:

  • Accurate ad performance data modeling.

  • Enhanced attribution models using industry-leading first-party data.


Partnerships



  • New Partnerships: No information is available


Case Studies



  • Kizik Team: Northbeam gives the Kizik team answers to questions they didn’t know they had.

  • Other Client Successes:

  • The Oodie

  • Dr. Squatch

  • HexClad

  • Omnilux


Publications



  • Media Buyer Newsletter: Weekly performance benchmarks, marketing strategies, and insights from industry leaders like Barry Hott, Savannah Sanchez, and Cody Plofker.

  • Webinars and Summits: Offering live strategy sessions and Q&A with industry experts and thought leaders.


Blogs and Reports



  • Examples of recent topics include:

  • Accounting Modes 101 for marketers.

  • Marketing trends for 2025.

  • Impact of cookie deprecation on marketing.

  • Detailed guides on media mix modeling and tracking marketing ROI.


Summary



Northbeam is a prominent data-driven marketing intelligence platform that offers innovative solutions like MMM+, MTA, and Creative Analytics to optimize marketing efficiency and drive growth. Located across major U.S. cities, Northbeam continues to be a trusted partner for leading ecommerce brands, offering transparency, accuracy, and education to ensure successful marketing outcomes.