Northwestern State University of Louisiana

Background

Established in 1884 as the Louisiana State Normal School, Northwestern State University of Louisiana (NSU) is a public institution located in Natchitoches, Louisiana. It holds the distinction of being the oldest continually occupied site for higher education in the state. NSU's mission is to acquire, create, and disseminate knowledge through innovative teaching, research, and service, preparing a diverse student population to contribute to an inclusive global community.

Key Strategic Focus

NSU offers a comprehensive range of undergraduate and graduate programs across various disciplines, with notable strengths in nursing, business, education, and computer information systems. The university is recognized for its commitment to online education, providing 39 degree programs through its global campus, eNSU. This initiative underscores NSU's dedication to flexibility and accessibility in higher education.

Financials and Funding

As a public university, NSU's funding primarily derives from state allocations, tuition, and fees. The university has been acknowledged for its affordability, with its online programs ranked among the most cost-effective in the nation.

Pipeline Development

NSU continually expands its academic offerings to meet evolving educational and industry demands. Recent developments include the introduction of competency-based programs in computer information systems, allowing students to progress at their own pace and potentially reduce the time and cost to degree completion.

Technological Platform and Innovation

NSU is a pioneer in online learning, offering 39 degree programs through its global campus, eNSU. The university's commitment to technological innovation is evident in its competency-based programs, particularly in computer information systems, which allow students to progress at their own pace, building upon prior knowledge and experience.

Leadership Team

James T. Genovese: President of Northwestern State University.

Dr. Drake Owens: Executive Vice President and Chief of Staff.

Dr. Greg Handel: Executive Vice President and Provost, Dean of the Graduate School.

Ms. Reatha Cox: Vice President for the Student Experience, Dean of Students.

Ms. Jennifer Kelly: Executive Director for University Affairs.

Ms. Veronica M. Biscoe: Executive Director of Institutional Effectiveness and Human Resources.

Ms. Laurie Morrow: Executive Director of Economic Development and Advancement.

Mr. Rodney Wilson: Chief Financial Officer, Business Affairs.

Mr. Cole Gentry: Chief Marketing Officer.

Mr. Ron Williams: Chief Information Officer.

Mr. Kevin Bostian: Athletic Director.

Mr. Doug Ireland: Special Assistant to the President.

Leadership Changes

In 2024, James T. Genovese succeeded Marcus Jones as President of NSU. Jones had made history in 2021 as the university's first African-American president.

Competitor Profile

Market Insights and Dynamics

NSU operates within a competitive higher education landscape in Louisiana, characterized by a diverse array of public universities offering similar programs. The market is influenced by factors such as affordability, program diversity, and the expansion of online education.

Competitor Analysis

McNeese State University

Location: Lake Charles, Louisiana.

Tuition: In-state: $8,460; Out-of-state: $9,960.

Acceptance Rate: 68%.

Student-to-Faculty Ratio: 19:1.

Enrollment: 6,230 students.

Graduation Rate: 46%.

Louisiana State University-Shreveport (LSUS)

Location: Shreveport, Louisiana.

Acceptance Rate: 90.7%.

Student-to-Faculty Ratio: 24:1.

Popular Majors: Business, Health Professions, Education.

Sam Houston State University (SHSU)

Location: Huntsville, Texas.

Tuition: In-state: $5,856; Out-of-state: $15,648.

Acceptance Rate: 84.6%.

Student-to-Faculty Ratio: 20:1.

Enrollment: 21,480 students.

Graduation Rate: 50%.

Strategic Collaborations and Partnerships

NSU actively engages in partnerships to enhance regional economic development. Collaborations with organizations such as the Bossier Chamber of Commerce, Central Louisiana Chamber of Commerce, and the Louisiana Department of Economic Development aim to improve the regional community, economy, and workforce.

Operational Insights

NSU's strategic focus on online education and affordability positions it competitively within the higher education market. The university's commitment to serving military students and its recognition as a Military Friendly School further distinguish it from competitors.

Strategic Opportunities and Future Directions

NSU is poised to expand its online offerings and competency-based programs, catering to the growing demand for flexible and affordable higher education. Strengthening partnerships with regional economic development organizations presents opportunities for community engagement and workforce development.