Company Research Report for Novatize

Company Overview

• Name: Novatize

• Mission: "Assurons votre succès commercial numérique." Novatize promises to accompany their clients towards the best unified commerce experience using composable technologies.

• Founded: 2014

• Founders: No specific information regarding founders.

• Key People:

• François-Jérôme Gosselin, Président directeur général

• Philippe Pâquet-De Varennes, VP Ventes & partenariats

• Pierre-Olivier Brassard, VP Produits & technologies

• Jean-François Bergeron, VP Opérations

• Headquarters: 330-330 rue Saint-Vallier Est, G1K 9C5, Québec, QC, Canada

• Number of Employees: No specific information available.

• Revenue: No specific information available.

• Known For: Novatize is known for specialized eCommerce solutions, unified commerce, and leveraging composable technologies.

Products and Services

Services Offered

• Stratégie marketing (Marketing Strategy): Targeted to optimize performance and increase online sales.

• Conception & expérience (Design & Experience): Improving user interface and experiences in eCommerce platforms.

• Implantation & technologie (Implementation & Technology): Selection and management of eCommerce technologies for enhanced customer experiences.

Key Features

• Unified and composable commerce strategies.

• ECommerce platform migrations, such as Shopify and Magento.

• Comprehensive B2B solutions.

• Enhanced customer experience through UX/UI design.

• Market entry assessments and digital distribution strategies.

Recent Developments

• New Partnerships and Expansions:

• Became a Shopify Plus Partner in 2021.

• Expanded expertise to Montréal and Boston in 2023.

• Became a B Corp certified company in 2023.

• Infrastructure Expansion:

• Moved to a new office five times larger in 2022.

• Key Personnel Addition:

• Jean-François Bergeron joined as VP Operations in 2022.

• Client Projects:

• Successful Shopify 2.0 migration for Lambert, a vegan bag and accessory brand.

• Assisted Croix-Rouge canadienne with a learning management system (LMS) and Shopify integration to combat the opioid crisis in Canada.

• Supported Garant, a manufacturer of non-motorized tools, in optimizing their presence on Amazon Vendor.

New Product Launches and Features

• Redefined Collection by Lambert: Using vegea, a vegan material, launched in 2022 as a high-end product line.

• ECommerce Innovations:

• Introduction of advanced features like Punch Out 2 Go for B2B systems.

• Utilization of Algolia for improved search functions in client platforms.

Strategic Initiatives

• Conducting workshops and audits to enhance client eCommerce strategies, focusing on user journey optimization and market analytics.

• Developing personalized user experiences to increase engagement and conversion rates.

This report captures the core facets of Novatize, highlighting their strengths in eCommerce solutions and recent significant achievements in the digital marketplace.