Novvia Group Company Profile

Background

Novvia Group, established in December 2020, is a leading distributor of high-quality rigid packaging solutions and customized services, catering to a diverse clientele across various industries. The company's mission is to set a new industry standard by combining a comprehensive suite of containers and supplies with trusted local relationships and over 40 years of best-in-class customer service. Novvia's vision emphasizes national presence, local relationships, and customized solutions, positioning itself as a pivotal player in the packaging industry.

Key Strategic Focus

Novvia Group's strategic focus centers on expanding its product offerings and geographic footprint through both organic growth and strategic acquisitions. The company specializes in distributing a wide range of rigid packaging products, including plastic, metal, glass, and corrugated containers. By leveraging advanced supply chain management and digital transformation initiatives, Novvia aims to enhance operational efficiency and customer satisfaction. Its primary markets encompass sectors such as chemicals, agriculture, food and beverage, life sciences, and consumer goods.

Financials and Funding

Novvia Group is backed by Kelso & Company, a private equity firm with a strong track record in supporting high-growth distribution and packaging platforms. Since its inception, Novvia has executed a series of strategic acquisitions, significantly increasing its annual revenue to over $550 million within two years. The capital from Kelso has been instrumental in funding these acquisitions and supporting Novvia's rapid expansion and integration efforts.

Pipeline Development

Novvia Group's growth strategy includes a robust pipeline of acquisitions aimed at enhancing its product portfolio and market reach. Notable recent acquisitions include:

Liquid Bottles LLC: Acquired in September 2024, this Florida-based supplier of plastic and glass containers expanded Novvia's presence in the Southeastern U.S. market.

Saxco International LLC: Acquired in January 2025, Saxco is a leading provider of rigid packaging solutions to the beverage and food industries, serving over 5,000 customers across North America.

MegaChem Inc.: Acquired in March 2025, this North Carolina-based supplier of pails, drums, and other rigid packaging products strengthened Novvia's industrial offerings in the Southeastern U.S.

These acquisitions are part of Novvia's ongoing efforts to diversify its product offerings and enhance its service capabilities across various regions.

Technological Platform and Innovation

Novvia Group differentiates itself through the integration of advanced technological platforms and innovative methodologies:

Digital Transformation: Under the leadership of Chief Information & Digital Officer Mark Linder, Novvia has been at the forefront of digital transformation, enhancing technology, marketing, and master data management to improve operational efficiency and customer engagement.

Supply Chain Optimization: Led by SVP of Procurement & Supply Chain Jim Summerville, Novvia focuses on integrated supply chain management, including procurement, sourcing, transportation, and logistics, to drive improvements in supply chain efficiencies and working capital.

Leadership Team

Novvia Group's leadership team comprises seasoned professionals with extensive experience in the packaging and distribution industries:

Ken Roessler, Executive Chairman: With over 20 years at Mauser Packaging Solutions, Ken led the company's growth from $350 million to $4 billion in revenue.

Sarah Macdonald, Chief Executive Officer: Bringing over 30 years of strategic leadership, Sarah previously served as President of Silgan Plastics and led C.L. Smith to transformational growth.

Tim Nugent, Chief Financial Officer: With over 15 years of finance executive leadership, Tim has a proven track record of driving results, including his tenure as CFO at Saxco.

Mark Linder, Chief Information & Digital Officer: With over 25 years in senior leadership roles, Mark has been instrumental in driving digital transformation for market leaders in distribution and retail.

Kelly Shillito, SVP of Human Resources: With over 35 years of experience, Kelly has been pivotal in strategy formulation and execution of business processes, including her role as COO at C.L. Smith.

Jim Summerville, SVP of Procurement & Supply Chain: Jim has broad responsibilities for the integrated supply chain, including procurement, sourcing, transportation, and logistics, with prior experience as SVP of Supply Chain at Terminix Global Holdings.

Jennifer Easton, VP of Sales & Commercial Excellence: With over 20 years in packaging, distribution, and manufacturing, Jennifer is responsible for building sales and commercial excellence strategies.

Guy Nygren, Regional VP - West: Guy founded Rhino Container in 1991 and played a pivotal role in its growth to a $100 million valuation at the time of sale in December 2021.

Frank Orvino, President, Inmark Life Sciences: With over 35 years in the packaging industry, Frank has been instrumental in the development and expansion of Inmark’s global brand, particularly within the life sciences sector.

JB Berry, President, Consumer Packaging Division: JB oversees Saxco International, Silver Spur, and Liquid Bottles, leading full-service packaging solutions across industries with a focus on growth, innovation, and operational excellence.

Leadership Changes

In May 2021, Sarah Macdonald assumed the role of Chief Executive Officer of Novvia Group, bringing over 30 years of strategic leadership and operational experience. Prior to this, she served as President of Silgan Plastics and led C.L. Smith to transformational growth.

Competitor Profile

Market Insights and Dynamics

The rigid packaging industry is characterized by steady growth, driven by increasing demand in sectors such as food and beverage, pharmaceuticals, and consumer goods. The market is competitive, with companies striving to offer innovative solutions and expand their geographic reach to meet diverse customer needs.

Competitor Analysis

Key competitors in the rigid packaging distribution market include:

Berlin Packaging: A leading supplier of packaging products and services, offering a wide range of containers and closures across various industries.

TricorBraun: A global packaging leader, providing innovative solutions in glass, plastic, and metal containers, as well as closures and dispensers.

Berry Global: A manufacturer and marketer of plastic packaging products, serving a diverse range of end markets with a focus on sustainability and innovation.

These competitors focus on expanding their product portfolios, enhancing customer service, and leveraging technological advancements to maintain a competitive edge.

Strategic Collaborations and Partnerships

Novvia Group has engaged in significant collaborations to strengthen its market position:

Kelso & Company: As the primary investor, Kelso has provided substantial financial backing, enabling Novvia's rapid expansion through strategic acquisitions.

Acquired Companies: Novvia has successfully integrated multiple companies, such as Liquid Bottles, Saxco International, and MegaChem, enhancing its product offerings and geographic reach.

These partnerships have been instrumental in Novvia's growth and ability to offer comprehensive packaging solutions.

Operational Insights

Novvia Group's strategic considerations include:

Market Position: Through strategic acquisitions, Novvia has established a strong presence across the U.S. and Canada, positioning itself as a leading national distributor.

Competitive Advantages: Novvia's comprehensive product portfolio, commitment to customer service, and focus on technological innovation differentiate it from competitors.

Supply Chain Efficiency: Investments in supply chain optimization and digital transformation have enhanced operational efficiency and responsiveness to customer needs.

Strategic Opportunities and Future Directions

Novvia Group's strategic roadmap includes:

Continued Expansion: Pursuing further acquisitions to enhance product offerings and geographic coverage.

Technological Innovation: Investing in digital platforms and supply chain technologies to improve efficiency and customer engagement.

Sustainability Initiatives: Developing eco-friendly packaging solutions to meet increasing demand for sustainable products.

By leveraging its current strengths and strategic partnerships, Novvia is well-positioned to achieve its future objectives and maintain a competitive edge.