Nudj Health Company Profile

Background

Nudj Health, founded in 2021 and headquartered in Pasadena, California, is a lifestyle medicine company dedicated to integrating evidence-based behavioral health and lifestyle interventions into patient care. The company partners with primary and specialty care providers nationwide to deliver continuous, whole-person care beyond traditional clinical settings. By focusing on six interconnected lifestyle areas—stress management, physical activity, sleep quality, social support, behavioral risks, and nutrition—Nudj Health aims to prevent, treat, and often reverse chronic diseases.

Key Strategic Focus

Nudj Health's strategic focus centers on providing healthcare providers with the necessary infrastructure to seamlessly integrate lifestyle wellness into patient treatment plans. The company specializes in managing chronic diseases by extending patient care beyond the doctor's office, ensuring a holistic approach to health management. Utilizing evidence-based, Medicare-approved pathways, Nudj Health emphasizes collaborative care models that address both physical and mental health aspects, thereby improving patient outcomes and reducing healthcare costs.

Financials and Funding

In April 2022, Nudj Health secured a $10 million Series A funding round led by Nebraska Medicine, Teal Ventures, the Cohn Family Trust, and Health Innovation Pitch. This capital infusion is intended to expand the company's clinical, technology, and commercial teams, facilitating the rapid scaling of its evidence-based behavioral health services across cardiology, oncology, and primary care settings nationwide.

Technological Platform and Innovation

Nudj Health distinguishes itself through its AI-enabled lifestyle medicine platform, which encompasses several key components:

Clinical Services: An interdisciplinary team of certified experts in mental health, lifestyle medicine, and behavior change delivers personalized care to patients.

Connected Devices: Integration with remote physiological monitoring devices, such as blood pressure monitors and weight scales, allows for continuous tracking of patient health metrics.

Technology: The enterprise AI-enabled platform supports patient engagement, clinical documentation, and risk stratification, enabling scalable delivery of lifestyle medicine interventions.

Data and Analytics: A measurement-based approach focuses on outcomes, collecting and reporting data on mental health, quality of life, and cardiometabolic health measures.

Content and Creative Services: A full-service creative team customizes patient experiences, providing educational materials and resources tailored to individual needs.

Revenue Cycle Management: Comprehensive services manage billing, claims, and financial analytics to ensure the sustainability of lifestyle medicine offerings.

Leadership Team

Yuri Sudhakar: Founder and Chief Executive Officer. Prior to founding Nudj Health, Sudhakar co-founded and led Geneva Healthcare, a company specializing in aggregating data from implantable cardiology devices, which was acquired by Biotel Inc. in 2019.

Dr. Padmaja Patel: Appointed as Chief Medical Officer in July 2025. Dr. Patel brings extensive experience in lifestyle medicine and is expected to advance Nudj Health's services in this domain.

Competitor Profile

Market Insights and Dynamics

The healthcare industry is increasingly recognizing the importance of integrating behavioral health and lifestyle interventions into patient care to manage chronic diseases effectively. This shift is driven by the need to improve patient outcomes and reduce healthcare costs associated with chronic conditions.

Competitor Analysis

Nudj Health operates in a competitive landscape with several notable companies offering similar services:

CXA Group: Provides an employee benefits and workplace wellness platform, allowing employees to select personalized insurance and wellness services.

Lumary: Offers a software platform for disability and aged care providers, enhancing efficiency and data management.

Medable: Develops an online platform designed to accelerate clinical trials through cloud-based tools and patient engagement strategies.

These competitors focus on various aspects of healthcare technology and wellness, highlighting the diverse approaches within the industry.

Strategic Collaborations and Partnerships

Nudj Health has established significant partnerships to enhance its service offerings:

California Heart Specialists Inc.: In October 2024, partnered to provide a Cardiac Wellness & Risk Reduction Program, offering virtual support in six lifestyle areas to patients across Southern California.

Cardiology & Vascular Associates, P.C. (CAVA): In July 2024, collaborated to deliver a similar program to patients throughout Michigan, focusing on lifestyle interventions to improve cardiac health.

MedAxiom: In April 2022, announced an industry partnership to integrate lifestyle wellness into cardiovascular patient care, aiming to reduce readmissions and lower overall costs.

Operational Insights

Nudj Health's integration of lifestyle medicine into patient care provides a distinct competitive advantage by addressing both physical and mental health aspects of chronic disease management. The company's collaborative care model and use of AI-enabled platforms position it to effectively meet the growing demand for holistic healthcare solutions.

Strategic Opportunities and Future Directions

With the recent appointment of Dr. Padmaja Patel as Chief Medical Officer, Nudj Health is poised to advance its lifestyle medicine services further. The company aims to expand its partnerships with healthcare providers, enhance its technological platforms, and continue to deliver evidence-based interventions that improve patient outcomes and reduce healthcare costs.