Company Overview
NuFACE is a leader in the personal care industry, excelling in the manufacturing of advanced skincare technologies, specifically microcurrent facial toning devices and skincare sets. Founded by the mother-daughter team of Carol Cole, Tera Peterson, and Kim Morales, NuFACE has introduced groundbreaking, FDA-cleared, handheld devices that have transformed skincare routines globally. Headquartered in San Diego, California, and originating from a family initiative in Encinitas, the company now boasts a substantial presence in prestigious stores such as Nordstrom, Sephora, and Harrods.
Key Products
NuFACE's product portfolio includes innovative skincare solutions:
- Microcurrent Facial Toning Devices
- Skincare Sets and Serums
- Latest Innovations: The FIX MicroWand, tailored for precision targeting on eyes, lips, and lines.
The standout product is the Trinity+ Smart Advanced Facial Toning Kit, known for its efficacy, alongside IONPLEX® HYDRA-GEL POWER PATCHES that are gaining traction in the marketplace.
Financial Highlights
- Estimated Annual Revenue: $35 million
- Estimated Revenue per Employee: $216,049
- Total Employees: 51-200
Leadership Team
- Tera Peterson, Chief Executive Officer & Co-Founder: A pioneer in microcurrent aesthetics, driving innovation and strategic growth.
- Kim Morales, Co-Founder & Director of Logistics: Manages logistics and operational strategies to support expansive growth.
- Kurt Maw, Chief Technology Officer / Chief Operations Officer: Oversees technological and operational advancements, utilizing his mechanical engineering background.
- Carla Rice, Vice President of Retail: Recently promoted, Carla directs the retail strategy, fueling brand expansion.
- Gen Esaki, Vice President and Creative Director: Guides creative strategy, ensuring NuFACE maintains its leading market position.
Recent Developments
NuFACE is at the forefront of skincare innovation, continuously expanding with new products like the FIX MicroWand. The company has celebrated notable milestones such as its 20th anniversary and holds a strong award-winning legacy, including three Allure Best of Beauty accolades. Maintaining its commitment to its community, NuFACE engages over 5,000 aestheticians worldwide.
Contact Details
For inquiries, NuFACE's customer service can be reached at (888) 360-9171, operating Monday through Friday, 7 am to 5 pm PST.
Competitor Profiling
Therabody
Therabody is a pioneer in wellness technologies based in Los Angeles. Established by Dr. Jason Wersland, the company championed percussive therapy with its Theragun device. Operating in over 60 countries, Therabody prides itself on research-driven innovation, enhancing wellness solutions such as pneumatic compression (RecoveryAir) and electrical stimulation (PowerDot).
Key Metrics:
- Workforce: 501-1,000 employees
- Recent Funding: US$165.0M
SolaWave
Headquartered in Santa Monica, SolaWave is a progressive player in the skincare tool sector. Known for integrating microcurrents and light therapy, SolaWave has quickly ascended in the wellness industry since its founding in 2020, distributing through major retailers like Ulta Beauty and Nordstrom.
Key Metrics:
- Employees: 11-50
- Anticipated Retail Sales: US$10 million in the first year
FOREO
Sweden-based FOREO is an innovator in beauty-tech, known for the LUNA cleansing device. With technology and unique designs at its core, FOREO serves over 20 million customers globally and is a significant presence in the beauty industry with a team of 1,001-5,000 employees.
FaceGym
Founded by Inge Theron, FaceGym from London provides non-invasive facial workout experiences. Known for its facial exercises intertwined with skincare, FaceGym operates multiple global locations, bringing unique beauty treatments to the market.
ZIIP Beauty
Based in San Francisco, ZIIP Beauty, part of The Beauty Tech Group, offers app-connected devices delivering microcurrent treatments. Known for their targeted skin enhancements, ZIIP operates with an intimate yet effective team of 2-10 employees.
This detailed profiling showcases NuFACE and its competitors' diverse strategies and positions, providing key insights into the industry's competitive landscape.
