Unified Company and Competitor Profile

Company Profiling: NumberEight

Company Overview

NumberEight is a leading technology innovator in the domain of on-device artificial intelligence (AI), dedicated to creating hyper-personalized user experiences in real-time. Focused on redefining identity verification, NumberEight's AI solutions leverage behavioral intelligence while prioritizing user privacy by minimizing the use of traditional identifiers. Their products enable content providers to boost advertiser attraction by using unbiased behavioral data derived from mobile sensors, predicting user contexts, and influencing behavioral audiences on-device.

Founding Team and Leadership

Abhishek Sen: As the Co-Founder and CEO, Sen leads NumberEight with extensive experience gained from roles at Palm, Apple, and Blackberry, focusing his vision on mobile contextual intelligence.

Chris Watts: Serving as the Co-Founder and CTO, Watts is a seasoned expert in sensor fusion, shaped by his academic pursuits at Southampton and Cambridge, and practical insights from IBM Research to drive real-world applications of context detection.

Board and Advisors

Cliff Fluet: Advisor

Stephen Bullock: Non-Executive Board Director

Carles Ferrer Roqueta: Board Director

Jamy Nigri: Advisor

Strategic Partnerships and Achievements

NumberEight has cultivated partnerships with industry giants to solidify its market stance:

Partnership with Barometer to pioneer data-driven advertising in the podcasting arena.

Collaboration with Yieldmo increased ad spend by 130% on in-app inventories.

Engaged with Gameloft for Brands to amplify audience targeting within gaming networks.

Partnership with Adverty led to a 153% rise in ad revenues across key European markets.

Financial Information and Funding

NumberEight has amassed approximately $5.65 million in funding through several financing rounds. The company's investor portfolio includes renowned names like ACF Investors, COREangels, Enterprise 100, Ionut Ciobotaru, and John Libby. A notable $2.7 million secured during a recent Pre-Series A funding aims at enhancing their privacy-centric ads solutions.

Market Proposition and Solutions

ID-less Demographic and Behavioral Intelligence: Emphasizing privacy-compliant advertising insights that eliminate the need for user identifiers.

Privacy by Design: Solutions are designed inherently to uphold privacy standards, distinguishing themselves in mobile app monetization and analytics industries.

Company Location and Status

Registered office: Bankside 300 Peachman Way, Broadland Business Park, Norwich, Norfolk, United Kingdom, NR7 0LB.

Company Status: Active

NumberEight is recognized for cutting-edge AI solutions that satisfy the demand for personalized mobile interactions while upholding stringent privacy norms.

Competitor Profiling for NumberEight

Overview

NumberEight operates amidst a diverse competitive landscape, with companies providing similar solutions in behavioral intelligence, contextual AI, and business intelligence technologies. Understanding these competitors is essential for identifying differentiation and positioning strategies.

Key Competitors

Primary Competitors

Sentiance: Experts in motion insights, using AI for data transformation into detailed driving analytics. Their services benefit sectors like motor insurance and sustainable mobility.

Ogury: Known for privacy-first advertising, Ogury combines AI-driven consumer personas with data from surveys for precise ad targeting.

ID5: Specializes in creating identity solutions for digital ads, facilitating a cookieless framework crucial for modern digital environments.

Additional Competitors

Triply: Focuses on mobility solutions, offering software for on-demand public transport and traffic management.

Predictive Networks: Previously offered content delivery precision for targeted ads and e-commerce revenue, although no longer operational.

Other Competitors

Competitors such as ContextSDK, Scanalytics, and AddRelevance exemplify the breadth of competition across sectors such as behavior analytics, mobility insights, and digital advertising.

Industry Context

NumberEight is situated in the Business Intelligence (BI) Software sector, contending amid a fragmented competitive space that includes Software Development & Design and contextual advertising technologies. The convergence of AI insights with mobility platforms highlights a growing focus on road safety and privacy adherence, pivotal for client engagement.

Strategic Differentiation

NumberEight's emphasis on behavioral intelligence enables a unique market position by transforming raw behavioral data into actionable insights without comprising user privacy, a competitive advantage in a dense market.

Considerations for Engagement

Understanding NumberEight's competitive landscape allows for tailored strategies in partnering and client interactions. Highlighting their unique offerings and competencies can enhance positioning and value distinction within the broader market environment.