Numerator Company Research Report

Company Overview

• Name: Numerator

• Mission: To reinvent the market research industry with first-party, consumer-sourced data.

• Founded: No information is available.

• Founders: No information is available.

• Key People: No information is available.

• Headquarters: 24 E. Washington Street, Suite 1200, Chicago, IL 60602

• Number of Employees: 2,400 Employees worldwide

• Revenue: No information is available.

• Known For: Numerator is known for its data and tech innovations that integrate first-party, consumer-sourced data to provide deep insights into shifting shopping behaviors, consumer attitudes, interests, and opinions across all channels.

Products

Insights

• Description: Provides a comprehensive understanding of consumer behavior through a larger sample size and better data.

• Key Features:

• Single-sourced data platform.

• Integration of shopping behaviors with consumer attitudes and opinions.

TruView

• Description: Offers omnichannel market analytics with consumer context.

• Key Features:

• Measures market share across all channels.

• Provides rapid insights matching consumer trends.

Survey

• Description: Facilitates on-demand consumer research by leveraging deep behavioral data.

• Key Features:

• Detailed insights from verified buyers.

• Rapid integration and high-quality answers.

Promotions

• Description: Tracks promotions to help optimize trade promotion strategies.

• Key Features:

• Comprehensive tracking capabilities.

• Over 30 years of promotion tracking experience.

Data Feeds

• Description: Provides broad data sets to support strategic business decisions.

• Key Features:

• Deep integration with existing data ecosystems.

• High-quality, comprehensive data sets.

Media Solutions

• Description: Utilizes first-party purchase data to optimize marketing efforts.

• Key Features:

• Leverages consumer data for targeted marketing.

• Efficiently allocates marketing spending.

Recent Developments

Recent Developments in the Company

• August 21, 2024: Reported that 30% of U.S. consumers have considered or already relocated due to climate-related concerns.

• August 14, 2024: Revealed that online retailers capture 37% of back-to-school supply sales.

• August 7, 2024: Announced that top 5 private label brands are owned by Walmart, with Kroger’s Smart Way as the fastest growing store brand.

• August 1, 2024: Expanded its panel of record relationship with Constellation Brands.

New Products Launched

• July 11, 2024: Launched a larger panel and new platform capabilities in Canada.

New Features Added to Existing Products

• July 23, 2024: Integrated Numerator Verified Buyer Survey responses into reports within hours through the research tool, AskWhy.

New Partnerships

• No information is available.

Recent Reports

2024 Prime Day Highlights

• Provides key takeaways from Prime Day 2024.

2024 Labor Day Preview

• Highlights celebration, shopping, and spending plans for Labor Day 2024.

Contact Information

• Headquarters Address: 24 E. Washington Street, Suite 1200, Chicago, IL 60602

• Phone: 312.585.3927

• Social Media: No information is available.