Nusyn Digital Solutions Pvt. Ltd. Company Profile

Background

Established in 2011 and headquartered in Bengaluru, Karnataka, Nusyn Digital Solutions Pvt. Ltd. specializes in providing comprehensive digital signage solutions. The company offers a suite of services encompassing display screens, media players, and software tailored for various industries, including airports, retail, hospitality, quick-service restaurants, healthcare, and transportation. Nusyn's mission is to deliver innovative, "Made in India" digital engagement solutions that enhance customer experiences and operational efficiency.

Key Strategic Focus

Nusyn Digital Solutions focuses on delivering end-to-end digital signage solutions that integrate hardware and software components. The company's core objectives include developing customizable content management systems and interactive applications that cater to the unique needs of diverse industry sectors. By leveraging advanced technologies, Nusyn aims to enhance customer engagement and streamline communication processes for its clients.

Financials and Funding

As of the fiscal year ending March 31, 2024, Nusyn Digital Solutions reported a 5.52% increase in total revenue and a substantial 13,381.09% rise in profit compared to the previous year. The company's net worth also saw a 20.93% increase. Nusyn has secured financial support through loans, including a ₹2.21 crore loan from HDFC Bank Limited and a ₹0.05 crore loan from The South Indian Bank Limited.

Technological Platform and Innovation

Nusyn Digital Solutions distinguishes itself through proprietary technologies and innovative solutions, including:

3D Holographics: Holobox advertising display technology that delivers floating mid-air 3D images to engage customers at points of sale.

Wayfinder: An accessible location and direction guidance system for large facilities or crowded environments.

I Mirror: An interactive display combining augmented reality and motion-controlled interactivity to create life-size digital experiences.

Fling: An assisted-selling tool that allows users to transfer content from a tablet to a screen and back with intuitive gestures.

These solutions are designed to enhance customer engagement and provide dynamic content delivery across various platforms.

Leadership Team

The leadership team at Nusyn Digital Solutions includes:

Thoombath Sherin: Serving as a Director, Thoombath Sherin brings extensive experience in digital solutions and strategic management.

Kinaramakal Rafeeq: Also a Director, Kinaramakal Rafeeq contributes to the company's growth with a strong background in technology and business development.

Their combined expertise drives Nusyn's mission to deliver innovative digital signage solutions.

Competitor Profile

Market Insights and Dynamics

The digital signage market in India is experiencing significant growth, driven by increasing demand across sectors such as retail, transportation, and healthcare. The market is characterized by rapid technological advancements and a shift towards interactive and dynamic content delivery systems.

Competitor Analysis

Key competitors in the Indian digital signage market include:

Delta Electronics Inc.: Established in 2003 and headquartered in Taipei, Taiwan, Delta Electronics manufactures power supplies, video display products, and networking components.

Christie Digital Systems (India) Pvt. Ltd.: A subsidiary of Ushio, Inc., Christie Digital Systems provides audio-visual, content management, and image processing technologies for various industries.

Leyard Group (Planar Systems): Headquartered in Beijing, China, Leyard Group offers fine pitch LED displays and other visual solutions for indoor and outdoor applications.

Yodeck (Flipnode LLC): Based in San Francisco, California, Yodeck provides a screen-management platform that allows businesses to display various types of content and widgets.

Strategic Collaborations and Partnerships

Nusyn Digital Solutions has established strategic partnerships with leading Original Equipment Manufacturers (OEMs) to enhance its product offerings:

Google: As a premium CMS partner for the Google Chrome signage platform, Nusyn offers flexible content management solutions on secure and robust Google Chrome devices.

LG webOS: This partnership provides a web-based multipurpose platform with high-performance System-on-Chip (SoC) capabilities, enabling smooth content playback and user-friendly management.

Samsung SSSP: Nusyn's content management system integrates with Samsung's Smart Signage Platform, offering an all-in-one solution embedded in Samsung SMART signage.

Intel: Utilizing Intel® NUC media players, Nusyn delivers exceptional content with high-performance and reliable hardware.

AOPEN: This collaboration offers robust, fanless media players that provide high performance and cost-effective solutions for challenging environments.

Operational Insights

Nusyn Digital Solutions differentiates itself through its "Made in India" software products, developed with an in-depth understanding of local market needs. The company's strategic partnerships with leading OEMs enhance its hardware offerings, providing comprehensive digital signage solutions. Nusyn's focus on innovation and customer-centric solutions positions it competitively in the rapidly evolving digital signage market.

Strategic Opportunities and Future Directions

Looking ahead, Nusyn Digital Solutions aims to expand its market presence by leveraging its technological innovations and strategic partnerships. The company plans to explore new industry verticals and enhance its product portfolio to meet the evolving demands of the digital signage market. By focusing on customer engagement and operational efficiency, Nusyn is well-positioned to capitalize on emerging opportunities in the digital solutions landscape.