Company Overview
Nutricost is an e-commerce platform that specializes in dietary supplements and sports nutrition products, emphasizing high-quality offerings at affordable prices. The company provides a wide range of products spanning amino acids, antioxidants, cognitive health, digestive support, general health, heart health, immune support, joint support, keto, and sports nutrition, among others. Nutricost's brand philosophy promotes the notion of helping consumers "Take Control of Your Health," reinforced by its dedication to quality and customer satisfaction. This commitment is evident through their 60-day money-back guarantee and free shipping on orders over $59.
Financial Performance
Nutricost holds a substantial position within the dietary supplement industry, with estimated annual revenues ranging between $29.9 million and $31.1 million. The company’s financial robustness is characterized by its ability to sustain operations without reliance on external funding, demonstrating a solid internal capital structure, which supports its growth and strategic initiatives.
Leadership Team
The executive leadership team at Nutricost is led by Min Kim, CEO and alumnus of Brigham Young University, recognized as the "Executive of the Year" by BusinessQ Magazine. Supporting him is Yoon Kim, President and former President at Neos, bringing legal and organizational expertise from his law degree from BYU Law School. Ryan Davis, Vice President of Sales, plays a pivotal role in managing sales strategies, while Troy Eddy, Vice President of Marketing, drives the marketing efforts. Ben Gardner is responsible for overseeing Social Media Marketing, enhancing the company’s online engagement.
Corporate Information
Nutricost is headquartered off Geneva Road in Vineyard, Utah. The company is committed to U.S.-based production, manufacturing millions of supplements with a strong distribution network. Furthermore, Nutricost fosters an inclusive community through "NutriClub," which offers members exclusive deals, recipe blogs, and nutrition advice.
Product Offerings and Market Position
The product lineup from Nutricost includes widely sought-after supplements like Creatine Monohydrate and specific products such as Acetyl L-Carnitine Powder. The company differentiates itself with competitive pricing strategies and a broad spectrum of products tailored to diverse health needs.
Industry Reputation and Online Presence
Nutricost maintains a positive reputation across multiple online platforms and actively engages with its community through social media channels, including Instagram and LinkedIn. The brand is consistently ranked high concerning price and value, backed by numerous positive customer reviews highlighting satisfaction across various products.
Competitor Profiling
Nutricost operates in a competitive market landscape with key players such as HD Nutraceuticals, LLC, Maxi Health Research, Solgar®, and Life Extension.
1. HD Nutraceuticals, LLC
- Headquarters: Lakewood, Colorado
- Website: [hdnutraceuticals.com](http://www.hdnutraceuticals.com)
- Founded: 2012
- Company Size: 2-10 employees
- Specialties: Multivitamins, Omega 3, 6, 9s, Amino Acids, Preworkouts, Thermogenics, Weight Management.
HD Nutraceuticals is recognized for its wide array of name-brand supplements at competitive prices, including shipments to military addresses. As a privately held entity, it positions itself as a supercenter for health and nutrition products.
2. Maxi Health Research
- Headquarters: Brooklyn, New York
- Website: [maxihealth.com](http://www.maxihealth.com)
- Founded: 1974
- Company Size: 11-50 employees
- Industry: Wellness and Fitness Services
Maxi Health Research is noted for its high-quality kosher and vegetarian vitamins, minerals, and herbs, with an extensive product line of over 250 offerings aimed at diverse nutritional solutions for families.
3. Solgar®
- Headquarters: Leonia, New Jersey
- Website: [solgar.com](https://www.solgar.com)
- Founded: 1947
- Company Size: 201-500 employees
- Industry: Manufacturing
Solgar® stands out for its long-standing history in producing high-quality nutritional supplements for over 75 years, emphasizing small-batch manufacturing for quality control and innovation.
4. Life Extension
- Headquarters: Ft. Lauderdale, Florida
- Website: [lifeextension.com](https://www.lifeextension.com)
- Founded: 1980
- Company Size: 201-500 employees
- Industry: Alternative Medicine
Life Extension integrates scientific research into its product development, offering vitamins, supplements, and wellness services. Its commitment to clinical trials and innovation positions it as a leader in healthy living solutions.
These competitors offer distinct market strengths, from HD Nutraceuticals' extensive, low-cost options to Maxi Health’s niche in kosher products, Solgar’s consistent quality assurance, and Life Extension’s emphasis on science-based solutions. Understanding these market dynamics is essential for aligning Nutricost's strategic competitive advantages.
