NYIAX Company Research Report

Company Overview

Name and Mission

• Name: NYIAX

• Mission: To deliver trust and transparency to the markets of tomorrow, solving advertising’s most complex challenges by merging the precision and transparency of financial markets with the creativity and needs of advertising.

Founding Details

• When Founded: No information is available.

• Founders: No information is available.

Key People

• Teri Gallo - Chief Executive Officer

• Carolina Abenante, Esq. - Co-Founder, Chief Strategy Officer, Chief Evangelist

• Robert E. Ainbinder, Jr. - Director, Development and Ventures

• William Feldman - Chief Financial Officer

• Mark Grinbaum - Co-Founder, EVP of Financial Products

• Sergey Tsoy - Chief Technology and Product Officer

Headquarters

• Location: 900 Easton Ave., Suite 26-1088, Somerset, NJ 08873-1760

Employees

• Number of Employees: No information is available.

Revenue

• Revenue: No information is available.

Company Recognition

• Known For: NYIAX is recognized for its innovative technology that combines blockchain with financial market precision to address inefficiencies and foster transparency in the advertising industry.

Products and Services

Offerings

1. Advertising Trading and Automation Platform

• Description: Provides an end-to-end trading and smart contract platform that streamlines the entire media buying process, enabling seamless management of direct and programmatic media buying.

• Key Features:

• Streamlined execution from discovery to reconciliation

• Advanced automation providing a comprehensive view of media investments

• Reduces manual workflows and errors

2. Transparent Forwards and Futures Marketplace

• Description: Launching in 2025, this marketplace will offer unparalleled access to premium media supply with full transparency in price discovery and negotiation.

• Key Features:

• Built on a standardized taxonomy powered by the Nasdaq Financial Matching Engine

• Ensures access to high-quality media inventory

3. Custom Partner Marketplace Application

• Description: Enables the creation and management of customized marketplaces focused on strategic partnerships.

• Key Features:

• Blockchain Smart Contracts

• Supply path optimization

4. Custom Deal Library Application

• Description: Centralized view of programmatic deal opportunities and activities.

• Key Features:

• Consolidation of campaign data

• Performance analysis and optimization

5. SPO and Campaign Compliance Reporting

• Description: Comprehensive reporting ensuring full transparency into campaign delivery and compliance.

• Key Features:

• Real-time dashboards

• Results-driven campaign execution

6. 360 Investment Drawdown and Analysis Application

• Description: Provides complete real-time tracking of media investments.

• Key Features:

• Spend allocation insights

• Supports data-driven decision-making

7. Media Reconciliation and Billing Application

• Description: Simplifies financial transactions by automating reconciliation and financial reporting.

• Key Features:

• Transparent media spend view

• Invoicing accuracy and audit compliance

8. Programmatic Direct and Deal ID Supply Curation Service

• Description: Curates and negotiates programmatic deals across channels.

• Key Features:

• Access to optimized supply paths

• Facilitates high-quality deal acquisition

9. Managed Campaign Operations

• Description: High-performance campaign management service.

• Key Features:

• Transparent reporting with access to real-time data

• Integration with financial systems

10. Custom Retail Media Platform

• Description: Infrastructure to build proprietary retail media networks.

• Key Features:

• Access to valuable first-party data

• Supports strategic retail collaborations

Recent Developments

Company Developments

• Recent Innovations:

• Ongoing developments in NYIAX’s products with the launch of the Transparent Forwards and Futures Marketplace scheduled for 2025.

New Products and Features

• New Launches:

• Transparent Forwards and Futures Marketplace (launching 2025).

• Product Enhancements:

• Partnerships and advanced integrations to enhance the platform’s capabilities are ongoing, as seen with product modules focused on increased transparency and efficiency.

Partnerships

• New Alliances: No specific partnerships mentioned, but ongoing enhancements and increased visibility in programmatic and direct sales marketplaces indicate active collaborations.

By providing cutting-edge solutions built on blockchain and Nasdaq technologies, NYIAX disrupts traditional advertising practices, prioritizing efficiency, transparency, and market innovation. Their transformational approach drives value and streamlines operations across media transactions.